Noah Living Theme Redesign
A high-performance Shopify store for a furniture manufacturer that visualizes options right away and automates regular tasks
Noah Living's Shopify store is made simple to customize and easier to manage
Location:
Germany
Cooperation model:
Industry:
Ecommerce / Furniture
Partnership period:
September 2022 – now
Improvements plan:
Requirements and estimation analysis, Shopify web development, Shopify support and maintenance
Team size:
Shopify developer, Team lead, QA, Project manager
Technologies:
Shopify, HTML, SCSS, Liquid, JavaScript, JQuery, Make, Airtable
Inside Noah Living
Noah Living is a D2C German furniture manufacturer with a focus on sustainability. The company's goal is to develop a new way of life and furnishings by fusing classic elements with simple, imaginative designs. Noah Living pursues only what matters most timeless forms and practical flexibility.
Every product arrives modular by design and open to customization, so it adapts to new spaces and roles over time. Ready to change and grow, the furniture is long-lasting. The brand offers individualized support for professional partners through a designated contact who understands each project’s specifics. Special requests are addressed directly with production partners to resolve needs quickly.
The product in detail
Noah Living's gimmick is that customers can transform the product by adding different colors or parts. The signature piece, the Noah Sofa, combines timeless aesthetics with practical flexibility. It allows users to reconfigure and expand it over time. Each element is crafted in Germany from high-quality, durable materials. It also upholds the brand's dedication to sustainable design. The result is furniture that is incredibly comfortable and lasting, while also fitting various locations.
Shopify theme redesign challenges
The client required a highly configurable theme and product page customization with vast color variation options. Without leveraging Shopify Plus development, they hit variant limits. Their idea was ambitious and complicated. Additionally, this option should be available on their three main emails:
- order confirmation
- shipping confirmation
- contact the customer
We updated the email templates as part of our Shopify theme development services to match the new website design and fix fitting issues with the new theme. Also, the customer order flow was outdated and problematic, necessitating a more efficient process to manage incoming requests and sample ordering. A final requirement set the bar for presentation: the site had to look beautiful and high-quality on large screens, phones, and computers, with each section and feature meeting the same visual standard.
Our solutions for the Shopify store redesign
Creating a configurable product on Shopify
Our Shopify developers began with the smallest product: a set of coffee tables. On the storefront, each table appears as a single product with three color selectors (top, middle, and base). In order to provide customers with an accurate picture of the precise combination they select, the theme creates a live preview on the backend using stacked image layers (glass, color swatches, and finishes).
Because the store wasn't on Shopify Plus, we avoided multi-variant bloat and line-item scripts. Instead, the cart receives one standard product, and we pass the chosen options through line item properties. As a result of the product page customization, Shopify's speed and performance were high, respected the platform’s variant limits, and preserved a clean catalog. This builder set the foundation for the rest of the website, simple for shoppers, lightweight for the platform, and ready to scale.
Shopify product page customization results
- Layered preview engine. Assembles a single, instant product view by combining all of the visual layers.
- Lean product model. One product record with customer choices captured as properties rather than variants.
- Add to cart. Clear "Add to Cart" option, with data transferred to the client's email.
- Reusable framework. The same logic works for other builders without changing product data.
Shopify theme customization with breakpoints for every device
The client asked for a pixel-perfect experience across devices, and it mattered that the site looked beautiful and high-quality everywhere. We built a responsive Shopify theme with five target breakpoints and validated every section and feature against each one:
- Mobile (portrait)
- Tablet (portrait)
- Tablet (landscape)
- Desktop
- 4K and large displays
In this custom theme, we implemented component-level layout requirements, an agile grid, and a graphic resolution that smoothly reflows at each breakpoint to enable this. On high-density displays, images employ responsive sources to maintain sharp graphics, while interface elements (menus, builders, modals) adapt according to breakpoints.
Email branding
Labeled, clear, and accurate. The brand's core messages are distributed through emails: order confirmation, customer notification ("contact customer"), and shipping confirmation. We customized email templates to match the site's visual language (type, color, spacing, and components). So every message felt consistent with the storefront.
This Shopify web design included configurable layered products assembled from orders. Standard templates could not show those choices correctly, so we added custom rendering logic inside the emails. Each message now lists the selected parts and displays a precise product preview, giving customers confidence that their order accurately reflects their exact configuration. This approach reduced support questions and kept post-purchase communication aligned with the brand.
Automated order management system
We replaced the previous logic with a new automated workflow built on Make, integrating it directly with Airtable. Now, when a customer submits a sample order, all data (product details, colors, and specifications) flows from Shopify ERP into structured Airtable records. Each order is automatically categorized and enriched with additional details, such as tags, supplier data, and logistics notes.
The categorized data in the order management system helps the client's team and suppliers to track every request in one place without manual data entry. We also optimized the flow to reduce unnecessary steps and prevent cost increments caused by excessive automation runs. In the latest version, we extended the functionality through Make, enhanced order data, and improved reporting accuracy.
Overall, this new Shopify store setup and automated order management system gave the client a faster, more transparent way to manage sample orders, minimize errors, and maintain full visibility across teams.
What have we achieved in this Shopify store redesign?
This fruitful collaboration with DigitalSuits resulted in a real and valuable solution that helped the client refine the overall branding, enhance the customer experience, and increase Shopify sales. In particular, our solutions contributed to a 7% increase in orders. Clients appreciate the Shopify theme redesign with a vast array of colors (100+) to apply to their items and create the ideal furnishing. As a result, we have achieved +365% in added to cart actions and +14% in completed checkout
Want to see how it all came together? Check out the full Noah Living case study on Behance.
Planning to launch or revamp a Shopify store? Talk to DigitalSuits. We turn ideas into products that sell and scale.
Dario Schröder
CEO, Noah Living
4.5
"Our collaboration with DigitalSuits has been both professional and enjoyable".
We handed in mockups, and the shop was built from them. We shared snapshots of our processes, and the team delivered solutions around our needs. Despite our tandem work continuing, their structured approach gives us confidence.