Elite Fashion Brand
Creating a UI and backend for a custom Shopify Plus feature for a premium fashion brand to boost wedding dress sales
Developing a virtual showroom for a Shopify Plus store
Location:
St Petersburg, FL, USA
Cooperation model:
Industry:
Partnership period:
March 2023 - now
Improvements plan:
Discovery phase, requirements and estimation analysis, new features development, support and maintenance
Team size:
Technologies:
About the client
Our client offers exquisite cocktail and wedding dresses, as well as stylish jumpsuits and elegant workwear for women in their online Shopify Plus store. Crafted from premium materials, each piece of garment is designed to elevate any occasion with sophistication and luxury. The company mainly targets the US and European markets and has two online stores for these segments. They offer exclusive sales and rewards for their loyal club members to encourage shoppers to join their vibrant fashion community.
About the product
The company focuses on selling collections of luxury dresses for parties. They’re actively advancing bridal dresses for rehearsal dinners, bachelorette parties, weddings, and honeymoons. Beyond bridal gowns, they also offer elegant options for guests and bridesmaids, catering for any dress code – from elegant black-tie to breezy beach styles. With a focus on versatility and style, they help women feel their best from start to finish.
Challenge overview for an online showroom development case
The client planned to attract more customers to enjoy their wedding dresses. For this reason, they wanted to create a showroom where brides could share dress ideas with their bridesmaids to agree on a style and purchase the right outfit before the party. There was no in-built Shopify feature that was aligned with their business logic. So the DigitalSuits team offered a custom solution to bring the client’s idea to reality.
Our solutions – Virtual clothing showroom development stages
Our designers used wireframing to map out the UX flow for the virtual showroom, guided by the client’s references. Then, we made designs for the UI based on these wireframes.
Our team developed the logic for two customer roles in the showroom – bride and bridesmaid. A bride is a showroom owner who sets up a wedding date and bridal party details, invites bridesmaids to join her showroom, and assigns dresses. Bridesmaids can join the showroom via email, view assigned dresses, and purchase the chosen items.
Our Shopify developers added a countdown timer that appears once the bride sets up a wedding date. This feature creates a festive anticipation of the upcoming wedding and, at the same time, reminds participants to prepare in time.
We integrated the showroom feature with the product detail pages to let the bride add dresses from collections to the fitting room for bridesmaids. Once a bridesmaid joins the showroom via the invite link in her email box, she can choose her size and purchase the dress.
The showroom feature runs independently from the company's Shopify Plus store powered by AWS hosting and infrastructure. This setup enables easy deployment across multiple client’s websites and ensures scalability through AWS services as demand grows.
Our Shopify developers created a separate testing environment for the client to provide feedback for further improvements. After meticulous testing and troubleshooting, we released the wedding showroom to let brides benefit from it in real life.
Results of wedding dresses virtual showroom development
The client has a new marketing opportunity: promoting their latest feature for a specific segment – people planning weddings. The outcomes of these activities are impressive:
- 72 brides and bridesmaids subscribed within two weeks after the showroom launch.
- The number of orders increased by 19%.
- The returning customer rate improved by 5%.
The feature release also helped the company boost sales for some of its top-rated dresses and collections.
Contact the DigitalSuits team if you have a new project in mind or want to explore particular AI for ecommerce services. We’re eager to help you succeed.
Trusted by our clients
Hayley Phillips
Director of E-Commerce, Fashion Brand
5.0
"The team's efficient and proactive approach has stood out.”
Since working with them, we've been able to implement several features on the site that have always been pain points for the business. They work efficiently and always take the time to understand our needs and work with us on a solution.