What are the headless approach and its benefits?

The headless solution relies on an API-based flexible link between the back-end (‘the body’) and the front-end (the ‘head’). Thus, the functionalities and data are transferred via APIs to various front-end channels, providing the desired user experiences.

In e-commerce, going headless means uniting an e-commerce platform and the most suitable content management system with the help of a custom-built flexible front-end.

Why is this approach beneficial? It provides you with:

  • Enhanced customization options. Trying to customize a Shopify theme created by some third party is a complex endeavor. Its condensed code is hard to make sense of and change. The headless architecture includes a custom front-end that you can alter and improve how you like.
  • More flexibility. The headless approach allows you to reuse the blocks from the existing pages on the new ones. Creating custom website components becomes much quicker and easier than trying to edit existing Shopify or BigCommerce themes.
  • Faster websites. Headless solutions are built with the peculiarities of your particular business in mind. Therefore, they are often faster than the one-size-fits-all templates e-commerce platforms provide.
  • Omnichannel content management. A headless content management system (CMS) allows you to use the same content for multiple platforms: a website, a mobile app, a blog. No need to create a complex system with a separate data source for each channel.
  • Improved SEO. The ready-made themes from the e-commerce platforms are not very SEO-friendly, providing only basic SEO optimization. Using the headless approach, you create a solution tailored to your SEO requirements from the start and easy to fine-tune.