Completing the Checkout Extensions migration to ensure compatibility and functionality beyond the deprecation of checkout.liquid.
Pattern Brands
Providing optimization of 7 websites and 24/7 support with our Shopify retainer program for Pattern Brands
Location
New York, USA
Cooperation model
Time and material / Dedicated team / Retainer / Outstaffing
Industry
Partnership period
April 2023 – ongoing maintenance and support
Scope of work
Discovery phase, requirements and estimation analysis, new features development, support and maintenance
Team size
Shopify developer, Project Mаnager, CTO
Technologies
Shopify, Shopify Plus, Node.js, React.js, HTML, SCSS, Liquid, JavaScript, TypeScript, GraphQL, Storefront API, Checkout UI Extension, Core Web Vitals Assessment
About the client
Since the company's inception in 2019, Pattern Family has stayed loyal to their passion, continued to enrich people's everyday experiences with timeless home-goods products, cultivated the pleasure of everyday activities, and made them a pleasurable adventure. Pattern Family is a group of brands with a single mission: to enhance the beauty and functionality of every home. You may find several brands and multiple products on the platform crafted to transform ordinary actions into purposeful and pleasurable rituals of daily life, including artisan-crafted home fragrances and scented candles for creating a cozy and inviting atmosphere.
About the product
Pattern Family is one of the biggest stores we’ve ever helped to improve. Among a variety of products presented on the platform are elegant furniture pieces, luxurious bedding, stylish dinnerware, innovative kitchen gadgets, decorative accents, functional organizational solutions, and eco-friendly options, all crafted to transform ordinary actions into purposeful and pleasurable rituals of daily life. Immersive design permeates every aspect, and only a headless Shopify Plus could support the top-tier functionality that Pattern Brands sought to achieve. From Miracle's luxurious bedding to Open Space's organizational prowess, Onsen's plush towels, Gir's exceptional cookware, Yield's elegant tableware, Poketo's stylish stationery, and Letterfolk's charming home decor, Pattern Brands offers a seamless blend of quality, functionality, and style to enrich every moment of your day.
Challenges overview
Pattern Brands, a successful American e-commerce business, approached us with the need to optimize performance and address various tasks focused on minimizing hurdles and streamlining the user journey across seven websites presented in the marketplace. Our Shopify retainer program appeared to be the best choice to provide appropriate support and enhancements, so by choosing the most suitable plan, we moved forward. Upon analyzing their interface and backend operations, we identified challenges that required refinement. Our team encountered several hurdles that needed to be overcome to improve the efficiency and functionality of the backend operations:
- Team upscaling: As their workload increased, they needed to upscale their team to meet growing demands.
- 24/7 support: Providing trouble-free operations for the group of websites required round-the-clock support.
- Smooth operation during peak sales periods: During events like Black Friday or other promotional periods, Pattern Brands experienced a surge in website traffic and sales volume. This necessitated robust technical support to ensure seamless operations and prevent downtime. Proactive monitoring, quick response times, and scalability were essential to handling increased traffic loads effectively.
- Custom app issues: They encountered issues with their custom app for product publishing, leading to data inaccuracies and UI inefficiencies.
- Checkout optimization: We have implemented an upgrade-safe Shopify checkout option to optimize the checkout process, aiming to increase conversion rates.
Our solution
The DigitalSuits monthly Shopify retainer program that was proposed for our partner combines support and implementation of comprehensive solutions for all e-commerce needs. It is a great way to optimize operational efficiency by keeping stores running smoothly while saving time and money. By choosing such an option, businesses experience rapid business growth with minimal effort on their part, thanks to real-time updates and expert guidance from DigitalSuits. To address Pattern Family's challenges, we proposed and provided the strategy with several upgrades. Our custom retainer services offer on-request growth strategy meetings, comprehensive CRO audits, real-time communication, and a dedicated team of a Senior Project Manager and a Tech Lead dedicated to your account, ensuring swift issue resolution and zero downtime. As their workload expanded, they needed to scale up their team and hire additional Shopify developers from our team.
In line with the 2023 initiatives outlined by the client, we focused on several key areas:
Implementing front-end logs using the DataDog system for error handling and monitoring.
Ensuring ADA compliance for all stores except Onsen, including implementing cookie compliance and privacy measures.
Undertaking general site preparations for potential marketing campaigns and holiday sales events.
Conducting regression testing and checklist development for all sites to maintain quality standards.
One of the challenges we tackled was with a custom app used for product publishing on their site. While the app allowed scheduling product publications, it faced issues with default activities in cases of incorrect data. To resolve this, our Shopify experts upgraded the app and integrated it with Meta fields. After conducting thorough checks and implementing fixes to prevent the entry of incorrect data, we enhanced the app's UI and functionality and introduced validation measures to ensure data accuracy.
Another quite large area of focus was optimizing the Shopify checkout process to enhance conversion rates. We prioritized transferring all supported stores to a new Shopify checkout system and ensured the seamless functioning of all tracking mechanisms. As a result, after transferring several stores to the new checkout system, our client experienced significantly higher conversion rates. However, we continued to address any issues encountered during the checkout process, particularly concerning the completion of the thank-you page.
Additionally, we worked on developing a Datadog application for one of the stores to monitor and track issues and bugs in the working process, with a particular emphasis on ensuring site speed and functionality. We also initiated comprehensive testing for all sites, and now Pattern Brands' desire is completely fulfilled with thorough testing of all processes.
Result
Our effort resulted in several improvements for Pattern Family. We can highlight several key achievements of our retainer support and maintenance realized:
- Enhanced efficiency: Our enhancements led to significant improvements in backend operations and streamlined business processes that ensure better and more predictable business outcomes.
- Increased conversions: We successfully optimized the Shopify checkout process for several stores by transferring to a new Shopify checkout system. Now they experience a substantial increase in conversion rates. Such an initiative made sure to enhance their overall sales performance and revenue generation.
- Improved customer experience: Our efforts to turbocharge site speed, guarantee ADA compliance, and introduce front-end error logs have unleashed a wave of benefits: smoother navigation, lightning-fast loading times, and enhanced accessibility.
- Enhanced monitoring and testing: Our team provides comprehensive testing and support around the clock. Even during peak periods of activity such as Black Friday, Pattern Family can be confident that everything runs smoothly. Additionally, our Shopify experts have been working on the app Datadog that will optimize monitoring work progress, track issues and bugs, and give greater visibility and control over their e-commerce platform.
- Compliance and security: Through our cookie compliance and privacy measures and ensuring ADA compliance across their stores, Pattern Brands now mitigates potential legal risks and maintains a secure and compliant online presence.
Our Shopify retainer team can handle challenges of varying complexity, and with our continuous support and maintenance services, Pattern Family sites now run smoother than ever.
What our clients say
The DigitalSuits team fully devoted themselves to producing a quality final product.
Their team was responsible for the IT architecture, front- and backend web development work for the platform components, and API implementations. The main app is programmed using Ruby on Rails, and the frontend was developed using React.js. They delivered superior services, assigning only highly-experienced professionals to the project.
They're extremely focused on making sure results achieve your standards.
Their team is extremely responsive and always tries to help. They're a pleasure to work with. Leadership is involved in every step of the process. They'll keep making changes until you're satisfied. Unfortunately, I can't share any metrics, other than to say, DigitalSuits achieved everything we asked for.
DigitalSuits proved themselves to be specialists in their field.
The successful launch of the first demo has generated positive feedback and interest. DigitalSuits seeks constant product improvement through continuous communication and proactive team integration. Their industry expertise contributes to intuitive, efficient project management.
They did everything possible to launch our website on time.
DigitalSuits successfully executed on time, adhering to requirements, and a strict budget. The team's project management was extremely efficient. The team lead, in particular, always maintained a positive attitude and showcased utmost professionalism at all times. They truly went above and beyond.
They quickly grasped what we wanted to do and have designed and delivered solutions to achieve this.
DigitalSuits dug deeper into the business and the idea to have a better understanding of the business and the market. They quickly grasped what we wanted to do and have designed and delivered solutions to achieve this. They regularly communicate well. I'm very happy working with them.
DigitalSuits has come to the rescue in our time of need.
No matter the challenge we throw at them, DigitalSuits listens to the issue and finds a solution. They never take the victim role; their team takes responsibility for their work.
I’m very happy with DigitalSuits.
Internal and external stakeholders have been pleased with DigitalSuits' development skills. The team is capable of pivoting if their strategy doesn't work as expected. They're also open to feedback. Their responsive, talented, and committed approach enables them to establish a fruitful partnership.
They pulled the right metrics that we needed..
The client was delighted with DigitalSuits' end product, which is now instrumental for their daily operations. The team praised their amazing project management and outstanding professionalism throughout the engagement.
The collaboration is insane! All previously discussed topics and promises were kept!
Despite their situation in Ukraine, DigitalSuits delivered all their promises on time and within budget. Their team showcased consistent professionalism and team spirit. Moreover, they leveraged Figma to present and implement their outputs. Overall, the client was satisfied with their service.
They're always motivated and a great addition to our current team.
Overall, the provided resources have gelled seamlessly with the internal team, establishing a highly collaborative workflow. What's more, they have a thorough understanding of every task, allowing them to deliver exactly what's needed and offer alternative solutions. They're skilled and driven, too.
We had quite a complicated project, but DigitalSuits managed to lead and support us.
We needed a partner well-versed in Shopify and back- and frontend development. Despite being in the middle of a war, DigitalSuits’ team has been very responsive and has deployed every aspect of the project on time. They’ve delivered projects within our budget.
They provide good value for money and have kind staff.
The DigitalSuits team stepped in to take over the project from another vendor. The team demonstrated their effective workflow and compliance with industry best practices. As a result of this, the team was able to deliver on their tasks in a timely and professional manner.
