hero image

Crossing Minds

Developing a public Shopify smart recommendation app to increase sales

hero image

Design and development from scratch of the Shopify app to boost sales


San Francisco, CA

Cooperation model

Time and Material


Artificial intelligence/E-commerce

Partnership period

September 2021 – April 2023

Improvements plan

Requirements and Estimation analysis, Prototyping and MVP, Product Release, Support and Improvements

Team size

CTO, PM, QA, DevOps, UI/UX designer, 4 Fullstack Devs


AWS, Serverless Framework, DynamoDB, React Admin, NodeJS, Shopify Admin API

About the client

Crossing Minds is a platform that fuels the smartest recommender system for e-commerce, marketplaces, streaming services, and cinema, which enables businesses to drive online discovery.

By using this transparent, GDPR-compliant, and cookie-free solution, each user's website interaction is analyzed within a couple of clicks without losing personal data. With AI technology, Crossing Minds provides behavior-based recommendations and engagement without infringing on or jeopardizing customer privacy.

use shoppers' behaviour to personalise their experience

About the product

Crossing Minds AI recommender system easily integrates with your software products and increases sales by instantly delivering precise, tailored recommendations to customers based on the history of their behavior.

To create a great online user experience, you can use the tailored sections of the platform to be integrated into both their websites and emails. Businesses can take advantage of next-gen AI and ML technologies customized to their unique business needs without costly API and software updates.

Track KPIs that matter most

Challenges overview

The client needed a Shopify app development to customize product recommendations based on shoppers' experience and navigate them to the right product.

We started with discovering essential information like data storage and management architecture to support multiple shops, security issues, the interaction between Shopify and AI, recommendation carousel customization for each store, and development of additional features to customize interaction.

Our task was to launch a Shopify app that would allow our client to:


Collect customer interactions with a Shopify store like clicks, purchases, and add-to-cart events.


Synchronize all shop data, such as product listings, orders, and customers, with a customer management platform for AI system training.


Develop a widget for personalized AI recommendations. The recommended content is unique to every user, depending on their past shopping experiences or their interactions with the website.

background image

Our solution

From the app idea to launching the personalized recommendation Shopify app, we needed to study the documentation, analyze, and make a presentation of the future app. After idea approval, we arranged the complex process of verification at Shopify and attached all the necessary instructions.

So, to provide the Shopify app development, we went through the following stages:


Collected all the necessary data including orders, products, and customers from a store, and sent it to the client API so that the AI recommender system backed by Shopify could start learning the historical data.


Sent the data back to Shopify to display recommendations. We needed to track all the data 24/7, including new orders, and all the changes for the products and customers to update webhooks that send changes to the client API.


Developed recommendation carousel management depending on the Shopify version 1.0 or 2.0, the carousel changed dynamically. Furthermore, the clients can configure users’ custom interactions like clicks to improve their machine learning tool.


DigitalSuits helped Crossing Minds to develop the app which connects the content recommendation platform with Shopify stores and provides an advanced algorithm that makes smart and accurate recommendations based on on-site actions alone.
As a result, our team successfully deployed the first version of the app in 5 months to the Shopify App store. The app passed the verification process and became available for Shopify Plus clients.card image
Today there are six clients who use the app and win more customers by making the buying process as simple as possible by providing the tools, knowledge, and guidance buyers need.card image
Now our team is working on custom improvements that will help settle customers' issues remotely without access to the store. We are proud to become a partner with the company, which won MarTech Best e-Commerce Web Platform Award in 2022.card image
review image
reviewer image
Alexandre Robicquet
CEO & Co-Founder
Crossing Minds
"DigitalSuits has integrated Shopify with an AI developer’s APIs and developed a corresponding Shopify App."
We were looking for a partner that could help us build a Spotify integration and application. We needed a partner well-versed in Shopify and back- and frontend development. DigitalSuits integrated Shopify with our APIs and then developed a corresponding app for the Shopify App Store. This project connected all of our services and APIs through a Shopify ecosystem. DigitalSuits has successfully completed this project, and we’re planning to begin another one quite soon.
reviewer company image

Check other cases

slide image

AI Return & Exchange Assistant

Our client is an Israel-based startup that was founded by a few technical fellows with deep experience in the IT sphere. The founders came up with a bright idea to devise a public Shopify application that helps Shopify-based website owners to boost purchases.
AI Return & Exchange Assistant
slide image

An IOSS VAT Solution and Tax Calculation for Shopify E-commerce

Our client is a European company with headquarters located in Tallinn, Estonia, which provides all the services on one platform for managing secure cross-border trade. Such top-notch technology allows managing large amounts of data and VAT processing saving time on compliance and tax procedures, and fills electronic declarations and item descriptions quickly. Its AI-based algorithm greatly simplifies the whole process of e-commerce and helps entrepreneurs to sell goods seamlessly across EU and UK markets.
An IOSS VAT Solution and Tax Calculation for Shopify E-commerce
slide image

Building a Public Shopify App: E-commerce Affiliate Tracking App for a SaaS Company

Our client is an Israeli company that provides affiliate tracking for e-commerce platforms, among them such famous brands as Shopify, BigCommerce, WooCommerce, and Magento. This public Shopify affiliate marketing platform allows store owners to track conversions made by customers via an influencer tracking link. It helps businesses to see analytics and conversions in the dashboard. The application has a powerful API and tracking scripts that allow backend and frontend track of user purchases on the e-commerce site.
Building a Public Shopify App: E-commerce Affiliate Tracking App for a SaaS Company
Contact us
Please fill out the form below and we will contact you shortly.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. By submitting, I agree to DigitalSuits Privacy Notice.

What happens next?

  1. Our sales manager will get in touch with you to discuss your business idea in details within 1 day
  2. We will analyse your requirements, prepare project estimation, approximate timeline and propose what we can offer to meet your needs
  3. Now, if you are ready to turn your idea into action, we will sign a contract that is complying with your local laws & see how your idea becomes a real product