A beauty store should capture customer attention at first glance, communicating a sense of amusement. And even more, it should be a place where a customer can fully 'test' a product without actually touching it. To achieve this, the right beauty theme comes in handy.
A proper one allows you to showcase your products in the best light and ensure a user experience where customers can really evaluate if a product fits their preferences. Here, we review the best Shopify themes for beauty products, describing their features and benefits so you can choose a template that best fits you.
| Theme | Reviews | Rating | Price | Prominent trait |
|---|---|---|---|---|
| Eurus | 447 | 99% | $350 | Advanced merchandising and global features |
| Wonder | 106 | 100% | $390 | Visual trust and interactivity |
| Sleek | 456 | 100% | $350 | Elegant design and strong visual storytelling |
| Purity | 51 | 100% | $250 | Clean and simple design with intuitive product exploration |
| Luxe | 53 | 100% | $490 | Luxury design with immersive visuals |
| Glimmer | 130 | 91% | $380 | Luxury design and marketing-focused features |
| Amplify | 261 | 95% | $420 | Strong customization options and reliability |
| Shine | 21 | 95% | $210 | Custom sections and clear product details |
| Refresh | 52 | 33% | Free | Clean design and essential features |
| Sense | 71 | 38% | Free | Soft design and simple navigation |
Why is Shopify a good choice for beauty stores?
Shopify is considered one of the best choices for the beauty industry for multiple reasons:
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The platform offers many out-of-the-box solutions, such as a fulfillment network, built-in marketing and payment options, security, and analytics systems.
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Along with ready-to-use solutions, you get flexible customization options, including Shopify apps for extending functionality and a theme editor for changing store design.
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Shopify offers international selling tools that streamline global expansion and let you scale as you grow your beauty business.
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Shopify themes are mobile-friendly, which is essential for beauty stores as more and more customers make purchases using smartphones.
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The platform allows for easy integration with third-party systems, such as CRMs and ERPs, ensuring real-time data sync and enhanced customer management.
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Shopify stores are designed for an omnichannel experience, letting you integrate with social media and show user-generated content.
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With Shopify, you can handle complex catalogs with different product shades, sizes, and components, adding bundles and gift offers.
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Stores built with the Shopify engine show excellent performance even during traffic spikes, resulting in high conversion rates.
Even more, the Shopify team continuously improves its tools and ecosystem, implementing cutting-edge technologies, such as an AI-powered assistant and app extensions. This makes using a Shopify beauty theme a good way to get access to the platform's advanced features.
Explore top Shopify beauty store examples to learn how real-world brands leverage this platform to build perfect user experiences.
Key features to look for in a beauty Shopify theme
Along with the features essential to every online store, such as secure checkout and detailed product descriptions with high-quality images, top Shopify themes for beauty stores typically include a number of features designed specifically for this type of business. Which of them should you pay attention to in the first place when looking for your theme?
Support of product variants, such as different sizes, shades, and colors
An ingredients information section with multiple categories
Product search, robust product filtering, and sorting
Skin/hair analyzers and quizzes for personalized product recommendations
Before and after image sliders and how-to sections
Loyalty programs and subscription management systems
Upsell and cross-sell features, such as product bundles and complementary products
Custom checkout flows with gift offers and subscription sign-ups
Customer reviews with real-time social feeds and interactive galleries
The Shopify themes for beauty we review below either include these features or can be extended with apps or Shopify theme customization to ensure this functionality.
Best Shopify beauty themes for your business
You can start exploring pre-built beauty Shopify themes in the Shopify Theme Store, filtering themes by the Beauty industry. Below, we handpicked the top ten beauty themes from this list based on their features, rating, and pricing to simplify your decision-making.
In case you're in doubt about whether a pre-built theme is the right choice, learn about the differences between custom and standard Shopify themes to make an informed decision. And if you need professional advice from proven Shopify developers, don't hesitate to contact the DigitalSuits team for a consultation.
Eurus
Eurus is a premium Shopify beauty theme with a clean design and a robust set of features, including those for implementing product bundles, user-generated content, customer reviews, and how-to guides. This theme is designed by the BSS Commerce team, which offers four other themes for different industries and provides fast support for seamless Shopify store setup.
Main features:
Mega menu with product filtering, sorting, and enhanced search
52+ custom sections and flexible customization options
Shoppable video integration to watch and buy with a click
Quick buy in every section to increase conversions
Detailed product page with cross-sell features
Quantity pricing with Shopify Plus
Back-in-stock alerts and countdown timer
Age verifier, promo popups, and tiles
27+ language support for global selling
Pricing: $350
Rating and reviews: 447 reviews with 99% positive rating
Stores using the Eurus theme:
Wonder
This beauty theme is designed by the Nethype company, which provides another beauty theme you might like – Root. The Wonder theme, though, is their main product crafted with a sense of trustworthiness and precision. The theme developers highlight that they prioritize simplicity and efficiency, and optimize the theme for a perfect user experience that boosts conversions. With all the features essential for a beauty store, Wonder has its unique tools, such as an image hotspot for enhanced interactivity.
Image hotspot by Wonder
Main features:
Image galleries, image zoom, and rollover
Mega menu, In-menu promos, and sticky header
Quick buy, sticky, and slide-out cart
Collection page navigation and swatch filters
Support of shoppable videos, including on the product page
Product and trust badges
Quick view for visually driven products
Color swatches and before/after image slider
Pricing: $390
Rating and reviews: 106 reviews with 100% rating
Stores using the Wonder theme:
Sleek
Sleek is produced by the FoxEcom company that offers over 15 Shopify themes for different industries, including fashion and travel. The Sleek theme provides elegant and stunning design along with robust features and lightning-fast speed. It includes all types of swipes and scrolls as well as offers animation functionality for brands that seek more captivating elements.
Main features:
Lookbooks, product tabs, and videos
Recently viewed and recommended products
Infinite scroll and back-to-top button
Ingredients and nutritional information
Blogs and FAQ page
Before and after image slider
Quantity pricing and combined listing for Shopify Plus
Cart notes and gift wrapping
Pricing: $350
Rating and reviews: 456 reviews with 100% positive rating
Stores using the Sleek theme:
Purity
Purity is an easy-to-use theme by NextSky with optimized UX design and dynamic built-in features. This Shopify beauty template is well-structured and has customization options to adjust it to your preferences. Among its unique features are product previews and video pop-ups.
Main features:
Quick buy and pre-order options
Customizable contact form
Animation and product videos
Mega menu and sticky header
Slideshow and image galleries
Quantity pricing and combined listing for Shopify Plus
Press coverage and promo tiles
Pricing: $250
Rating and reviews: 51 reviews with 100% positive rating
Stores using the Purity theme:
Luxe
Luxe is a feature-rich theme for luxury brands. It includes tools for creating premium landing pages, such as video banners and image effects. You can also choose from over eight pre-built video sections to embed autoplaying videos across your store pages. Winter Studio, creators of the Luxe theme, offer other luxury themes for fashion and apparel businesses.
Main features:
Sticky and slide-out cart
Quick buy and pre-order options
Image rollover, hotspot, and galleries
High-resolution images and animation
Age verifier and countdown timer
Slideshow and lookbooks
Mega menu and swatch filters
Pricing: $490
Rating and reviews: 53 reviews with 100% positive rating
Glimmer
Glimmer is another luxury theme with powerful editorial and marketing features, such as lookbooks and galleries, shoppable images, and in-menu promos. This beauty store Shopify theme is considered reliable, since its creator, Fluorescent Design Inc., offers roughly 20 other themes for different industries that are compatible with Shopify standards.
Main features:
Recently viewed and recommended products
Product badges, banners, and popups
Animation and slideshow
Sticky header and swatch filters
Collection page navigation and breadcrumbs
Countdown timer and promo badges
Customizable contact form
Pricing: $380
Rating and reviews: 130 reviews with 91% positive rating
Stores using the Glimmer theme:
Amplify
Amplify is the Broadcast theme's preset by the Presidio company that has over 30 fully customizable sections. This template is among the best Shopify themes for a beauty store since it's optimized for speed on different devices, and it's easy to set up and adjust to your needs. Along with powerful customization options, it offers simple navigation and robust promotion options.
Main features:
Quick preview and 1-click add-to-cart buttons
Sticky and slide-out cart
Pre-order and back-in-stock alerts
Image galleries and product videos
Countdown timer and promo popups
Recently viewed and recommended products
Slideshow and animation
Pricing: $420
Reviews and rating: 261 reviews with 95% positive rating
Stores using the Broadcast theme:
Shine
Shine is a theme designed for beauty and wellness products, providing over 28 pre-built and unique custom sections to build tailored experiences. It has a set of robust features to ensure detailed product transparency and responsive support to help customers handle arising issues.
Main features:
Infinite scroll and back-to-top button
Promo badges, banners, and popups
Quick view and quick buy
Blogs and FAQ page
Cross-selling and stock counter
Enhanced search and swatch filters
Pricing: $210
Rating and reviews: 21 reviews with 95% positive rating
Stores using the Shine theme:
Refresh
The Refresh theme has fewer features than the best Shopify themes for cosmetics and skincare reviewed earlier, but we included it in our list because it's a free beauty website template. Beauty companies that are just starting their journey might find it a good starting point. Even though it's free, Refresh still looks quite professional, providing a clean and modern design, sections, and customization options essential for the beauty industry.
Main features:
Image galleries, rollover, and zoom
Lookbooks and slideshows
Mega menu and sticky header
Ingredients or nutritional information
Product videos and high-resolution images
Promo banners and cross-selling options
Pricing: Free
Rating and reviews: 52 reviews with 33% positive rating
Sense
Sense is another theme worth your attention if you're looking for a free option to start your beauty business. It has a fresh and bright design with soft gradients, allowing you to showcase your beauty products in a touchy manner. The theme has a set of essential features, such as ingredients and testimonials sections, as well as customization options to extend store functionality if needed.
Main features:
Product filtering and sorting
Mega menu and sticky header
Promo banners and press coverage
Slideshow and lookbooks
Product videos and high-resolution images
Blogs and FAQ page
Recommended products
Pricing: Free
Reviews and rating: 71 reviews with 38% positive rating
How the DigitalSuits team can help you boost the Shopify beauty theme efficiency
DigitalSuits, as a Shopify Plus Partner, has proven expertise in building and customizing Shopify themes for beauty brands. We help set up and configure pre-built themes, create themes with tailored functionality, adjust them using customization options, and maintain a store once it's launched. This is done with Shopify theme development services, Shopify theme customization services, and the Shopify retainer model.
See how we created different kinds of Shopify solutions for beauty businesses.
We helped a well-known Korean beauty brand – Yepoda – migrate its custom theme to Shopify 2.0, upgrade its design, and implement new custom features.
Our team built a new Shopify store from scratch for a cosmetics and fragrance brand – Goodhabit, implementing customer accounts, FAQ and Blog pages, cart and checkout.
We developed a Shopify Plus store for Sanctuary, a perfume manufacturer, customizing the client's theme and adding new backend logic.
If you're ready to build your beauty store using top Shopify themes and the best development services, don't hesitate to contact our team.
Frequently asked questions
How customizable are Shopify beauty themes without custom development?
You can customize Shopify beauty themes using the built-in Theme Editor, changing colors, layouts, banners, and section orders without coding. Top Shopify beauty themes offer pre-built specialized sections, such as lookbooks, sliders, testimonials, and promo banners.
With Shopify apps, you can extend your theme's functionality further, for example, adding quizzes and tailored filters. For a deeper customization, you might need Shopify developers' help to add elements and sections using code. If you need professional help for customization, contact the DigitalSuits team.
Should I choose a free or premium Shopify theme for a beauty brand?
The choice depends on your budget and goals.
Free themes let you keep your initial budget at a low level, at the same time providing essential features, which is great for startups and experimenting.
Premium themes typically offer advanced features and layouts and come with dedicated developer support, which lets you quickly launch your store and get higher outcomes, though with a higher initial investment.
How often does a beauty Shopify theme need to be updated and maintained?
It's a good practice to review updates and available features at least on a quarterly basis. This lets you keep your store properly working without breakdowns and ensure a perfect user experience even during traffic spikes. Regular maintenance typically includes:
Bug fixes and Shopify speed optimization
App compatibility checks
New features and app implementations
UX and design improvements
If you need Shopify maintenance services for your beauty store, contact our team for an initial consultation.
What should brands consider before switching to a new Shopify beauty theme?
If you're thinking about migrating to a new Shopify beauty theme, consider the following:
Does your new theme support your required features, such as product videos or quizzes?
Will the new theme improve navigation and product exploration compared to your current theme?
How will you migrate your current theme customizations and apps?
Does the new theme better fit your brand aesthetics and product storytelling?
It's also recommended to test the new Shopify theme in a duplicate of your live store before switching entirely. If you need help changing your Shopify beauty theme, contact our consultants.
Written by
Anastasiia Moskvichova
Content Marketing Specialist
Anastasiia is an enthusiastic content writer who diligently researches and curates valuable information to craft engaging content tailored for readers with a keen interest in marketing, sales, and technology.
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