Korean Skincare Brand
Custom Shopify development and ongoing support with DigitalSuits’ Shopify retainer program for 6 stores of well-known Korean beauty brand
Developing custom Shopify functionality for Korean beauty brand
Location:
Berlin, Germany
Cooperation model:
Time and material / Dedicated team / Retainer
Industry:
Partnership period:
June 2021 – ongoing retainer program
Improvements plan:
Discovery phase, requirements and estimation analysis, new features development, support and maintenance
Team size:
3 Shopify developers, Project Manager, UX/UI designer, QA engineer
Technologies:
Shopify, Shopify Plus, Shopify 2.0,
Node.js, React.js, JavaScript, HTML, CSS, Liquid, GraphQL API, Rest API, AWS, Webpack, Lambda functions
About the client
An innovative Korean skincare brand was founded in 2020 in Germany. The brand's main aim is to offer a unique approach to beauty. The Korean skincare features exceptional abstract illustrations that celebrate diverse beauty and are depicted across all product packaging. Targeting the European market, the brand strives to bring high-quality Korean products to more people. The brand manages six websites: four for Germany, France, Spain, and Italy, one for the European Union, and one for the UK market.
About the product
The brand’s strategy is a masterclass in eco-friendly innovation. Dedicated to nature and committed to top-notch quality, the company delivers beauty products that are as kind to the environment as they are to people. Their mission shines through as they fuse premier Korean beauty formulas with cutting-edge, eco-conscious techniques. As the brand made its mark in the European market, the DigitalSuits team stepped in with hands-on, expert software solutions and AI for ecommerce services to ensure a seamless and thriving expansion.
Challenges overview
An innovative skincare brand sought to integrate several groundbreaking features into the websites that were not available in native Shopify. Our team is well-prepared for this challenge, with extensive experience in custom software development tailored to our clients needs.
So, we began turning their vision into reality by enhancing their ecommerce websites through our Shopify retainer program. We started with 35 hours per month and increased it to 80 hours.
Our key focus was on:
- Developing a system to integrate discounts linked to charitable donations
- Creating custom product bundles
- Implementing a referral program
- Introducing a skin analyzer tool
- Devising a sophisticated discount model for returning customers
Each challenge required our Shopify developers' expertise to deliver tailored solutions that perfectly met our client's needs and enhanced their online presence and customer experience.
Our solution
By implementing several custom solutions, our Shopify experts introduced the client to multi-currency and international payment stores. We mixed with localized content, SEO and customer support in local languages. Our team created robust platforms that met clients' immediate needs and enhanced customer engagement and streamlined operations. What we have done:
Launch of new websites
We developed websites for the French and European markets, smoothly adapting to local habits with Shopify internationalization services. This year, we launched a site for the German market, boosting brand presence and sales.
Discounts effectively tied to charitable donations
We implemented a custom discount system, product bundling, a referral program, and an intelligent discount model for returning customers. These efforts drove a significant boost in sales.
Custom product bundles
Our Shopify experts created a dynamic bundling system that gives discounts when customers combine products. It automatically adjusts prices and applies discounts as items are added to the cart.
Referral program
We brought Mention Me to the site, a powerful referral tracking system that makes it easy for customers to refer friends. Plus, we reward successful referrals and offer detailed analytics to monitor the program's success.
AI-based skin analyzer tool
Utilizing machine learning algorithms and AI intergration services, we integrated an AI-powered skin tool that analyzes customers' skin conditions and recommends suitable skincare products.
Brilliant discounts for loyal customers
With some top-secret technical know-how, our team created a rule-based discount engine. It customizes offers based on purchase history, previous discounts, and spending frequency.
Result
While DigitalSuits may take some credit, Shopify's capabilities truly lead the way. After rolling out our solutions and venturing into new markets, the Korean beauty and cosmetics brand experienced impressive gains across all areas of their business:
- Sales jumped nearly twice: We implemented custom discount system, product bundling, referral program, and smart discount model for returning customers. All these enhancements drove a significant boost in sales.
- Next-level customer experience: Our team rolled out an AI skin tool that analyzes images to identify skin characteristics and patterns. Customers now receive personalized product recommendations tailored to their unique skin conditions.
- Successful market expansion: Our entry into the French and UK markets led to a surge in sales and brand recognition. The client tapped into a larger customer base and saw significant growth in these regions.
- Boosted brand loyalty: Our Shopify experts created a winning mix of personalized discounts, tailored recommendations, and a seamless shopping experience. This boost in customer loyalty led to higher engagement and more repeat purchases.
