Scentbird is a US-based company that focuses on cosmetics production and its distribution. It has a few brands and product categories that are keenly discussed by women and published by popular magazines worldwide (i.e., CNN, Marie Claire, Harper's BAZAAR). We started our collaboration with a project called Goodhabit. This is a new brand of skincare cosmetics protecting skin from the blue light of phones, laptops, and TV screens. The date of the project release coincided with the start of quarantine due to COVID-19, so it became unbelievably successful.
The client was looking for a solution that would cover two major objectives: show products’ uniqueness along with creating a positive user experience and draw attention to the global environmental problems. The company suggested that consumers join their community and get annual free delivery, constant 10% discount, at the same time contributing 5% from each order to charity.