How do I change the selling country on Shopify?

Your primary market is defined by your billing address and store currency (Settings → General). To change your primary market, open Settings → Market, choose an activated market you want to make primary, and click More actions. Then, click Make Primary Market and save. However, note that you cannot assign a primary mark to markets with subfolders and international markets with more than one country.

What is the pricing for international Shopify tools?

Shopify international features are free to activate. You’re only charged for payment processing, duties and import taxes, and currency conversion if these features are applied to your orders. The average rate per international transaction for standard customer cards is 4.2%. Final fees depend on your Shopify plan. The duties and import taxes calculator costs 0.85% for Shopify Payment and 1.5% for other providers. Currency conversion is 1.5% per transaction. Shopify’s international feature doesn’t include other services provided by Managed Markets.

How much does the Managed Markets service cost?

With Managed Markets, you are charged 6.5% per transaction. This fee covers exclusive and standard shipping rates, duties and import taxes calculation, tax registration, restrictions management, local tax compliance, fraud detection, duties setup and labels, and [more {rel="nofollow"}](https://www.shopify.com/international/pricing#pro-pricing). The conversion fee for Managed Markets is 2.5%.

International Selling on Shopify: How to Set Up Your Store for Global Sales

Shopify continues to add new features and opportunities for international selling, and it would be a mistake not to take the chance to grow your business beyond your local market. If you haven’t had a chance to experience cross-border selling, it’s time to give it a try by following this guide. If you do sell internationally, we still recommend the following information to make the most of the Shopify features you might have missed.

Main steps on how to sell products internationally

Let’s start with the essentials of international ecommerce selling to understand the whole process. It involves five main steps:

Identify potential markets for your products: Before scaling your business to multiple markets, you should find out if there is a demand for your products. One option is to analyze potential markets where you already have sales and traffic. Another way to expand your market presence is to establish local stores for further promotion in promising markets.
Localize your website: You need to configure your website domain for international selling by either purchasing local domain names, such as .ca for Canada and .com.au for Australia or setting up local subfolders and subdomains within one primary domain. Another step is setting up multiple languages for each of your localizations.
Set local currency and international payment: To sell globally, you should enable your customers to browse your website in their native language and purchase from you in their local currencies. This is a necessary step since 92% of shoppers prefer to make purchases on websites that display their local currency. You should also set up payment gateways that fit each specific market.
Comply with local market regulations and taxes: You must explore current duties and taxes for each of your markets to add them for products being shipped across borders. You should also be aware of local laws and regulations that might affect your ecommerce business, such as GDPR and European Accessibility Act, to comply with local legislation.
Add shipping options for international markets: Your customers expect convenient shipping options, and you need to consider shipping terms, customs, transit time, and return logistics to make international shipping work for your store.

These steps might seem daunting. However, the Shopify team meticulously analyzed typical merchants’ challenges and offered straightforward solutions to simplify going global. How to sell internationally with even less effort? To streamline your setup process, you will find it helpful to use Shopify internationalization services.

How to sell internationally on Shopify

To set up your Shopify store for international sales, you must first familiarize yourself with Shopify Markets. It’s a Shopify tool that helps you handle the steps of internationalization mentioned above. It offers two main options: managing separate markets, such as Germany, and managing regions with multiple countries, like Asia. The number of markets you can add depends on your Shopify subscription plan. It’s three markets for Basic Shopify and up to 50 for Shopify Plus.

Suppose you’re running a high-volume business based in the US and need extra features for selling products overseas. In that case, it’s recommended to leverage Managed Markets by Shopify (formerly known as Shopify Markets Pro). We discuss this feature in more detail in the following sections.

Note that recently, Shopify announced significant changes in how Shopify Markets operate. These changes will consolidate all global selling features, including retail and B2B options (available only for Shopify Plus merchants), under one roof – in the Region section of the Shopify dashboard. This update will be released over the next few months, so stay tuned for timely updates.

But first things first, let’s explore the ways to find out which markets you should add and how to manage them for selling internationally on Shopify.

Potential markets for your products

You can explore potential markets by using at least four tools:

Shopify Analytics: It will provide insights into your current international traffic and sales. If you have visits from countries other than your own, you may extend your search and exploration with Google Analytics. If you currently have no traffic from other countries, you may explore potential markets with the same language or close proximity.
Ahrefs: This tool can help you learn more about your competitors in a potential market and their traffic acquisition strategies. You can also use it for keyword research to determine the frequency of search requests and their competitiveness.
Statista: Tools like Statista help you understand product demand, ecommerce trends, and customer behavior in potential markets, allowing you to tailor your offerings to local tendencies and preferences. For example, you can explore market size, shipping, and payment method expectations.
Google Forms: Tools like Google Forms let you receive feedback from your target audience regarding their pain points, preferences, and expectations your product can fulfill.

Store localization

Once you have a list of countries you want to sell in, you’re ready to set up your store for international sales with Shopify Markets. If you're ready to configure your store and tailor its features to your business objectives without hassle, don’t hesitate to contact Shopify Partners, professional Shopify developers.

Start exploring the Markets features in the Settings section of your Shopify store dashboard.

Your primary market is connected to your store address and currency by default. To add new markets, click the Add Market button at the top right corner of the Markets page.

However, before managing any international settings, set up Shopify Payments – without its activation, you won’t be able to set up multi-currency support. Check if Shopify Payments is supported in your country. Add the required information and wait for verification. Once Shopify Payment is activated for your store, proceed with the following steps.