Get three quotes for the same Shopify migration, and you might walk away with three totally different numbers. It happens constantly, and it's confusing if nobody explains why. Shopify migration cost swings that wildly because agencies are quoting different amounts of work, not padding their rates.
This guide breaks down what actually shapes the price, so you can figure out roughly where your own store lands before you get on a call with anyone.
TL;DR: What is the cost of migrating to Shopify?
- DIY/app-based migration: $300–$5,000 – just moves your data, no SEO or design work included.
- Freelancer or small agency: $2,000–$15,000, a good fit for stores with a few hundred products or fewer.
- Specialist agency (mid-market): $15,000–$75,000, including SEO protection and custom design work.
- Enterprise/Shopify Plus: $80,000–$350,000+, and often well past $600,000 if you’re moving off Salesforce Commerce Cloud or SAP.
- Which platform you’re leaving changes the price as much as your catalog size does. A Magento or Salesforce Commerce Cloud move can cost three to ten times more than a WooCommerce or BigCommerce move of similar size.
- Skipping redirect mapping is the riskiest way to save money. Broken or missing redirects routinely cost stores 20–50% of their organic traffic within weeks.
- The number on your invoice isn’t your real first-year cost. Apps, Shopify Plus fees, and ongoing support can easily double it.
Shopify migration cost at a glance
Before we get into the details, here’s the quick reference. These numbers cover the Shopify migration service itself – the apps and monthly fees you’ll pay afterward are a separate conversation, and we get to those further down.
| Tier | Shopify migration cost | Typical timeline |
|---|---|---|
| DIY / app-based | $300 – $5,000 | 1–2 weeks |
| Freelancer / small agency | $2,000 – $15,000 | 2–6 weeks |
| Specialist agency (mid-market) | $15,000 – $75,000 | 6–12 weeks |
| Enterprise / Shopify Plus | $80,000 – $350,000+ | 3–9 months |
A couple of things worth knowing upfront. A quote under $2,000 almost always means a third-party app just moved your data across – nothing else. No redesigned theme, no redirect map, no SEO work. And on the enterprise end, timelines stretch out fast once you add ERP systems (the software that runs your inventory, orders, or finances behind the scenes), multiple regions, or a wholesale/B2B setup. A move off Salesforce Commerce Cloud, for example, commonly takes six to twelve months from start to finish.
So where does your own store actually land? Catalog size is the obvious guess, but it’s a weaker clue than most people assume. A 300-product store with a subscription model and three connected tools can end up costing more than a 3,000-product store with a plain catalog and nothing hooked up to it. Think of the table above as a starting point, not the final word – the next few sections explain why two stores with the same product count can end up in completely different rows.
What actually drives the cost of migration to Shopify
A Shopify migration cost quote isn’t pulled out of thin air. Four things explain almost all of the difference between a $3,000 estimate and a $150,000 one.
#1. How complicated is your catalog?
Does it have custom fields, product bundles, or different pricing for wholesale customers? A store with 200 simple products moves in days. A store with 20,000 products carrying custom attributes and special pricing rules is a different job entirely – before anyone even opens a design file.
Old order history adds its own wrinkle, too: if you’ve got ten years of orders on file, someone needs to decide how much of that actually needs to move over versus just get archived, since not every platform hands that data over cleanly.
#2. Where are you moving from?
Some platforms line up neatly with how Shopify stores data. Others don’t, and that mismatch is where the real work – and cost – hides. A plain WooCommerce store built with standard WordPress settings can be set up in days. A Magento store with years of custom product data, or a Salesforce Commerce Cloud site built on custom code modules, can take months to untangle. We’ll walk through this platform by platform below, because honestly, it matters more than most quotes let on.
#3. What’s connected to your store?
Inventory systems, point-of-sale software, non-standard payment providers – none of these move on their own. Each one is its own project, with its own testing before you can safely go live. If your store talks to something like NetSuite or SAP behind the scenes, that connection needs to be rebuilt and checked against real, live data – not just copied over.
#4. Have you mapped your redirects?
This is the one item on the list that pays for itself many times over if you get it right, and costs you real money if you skip it. Shopify uses its own web address format (think /products/ and /collections/), which almost never matches your old site’s URLs. So every page Google has indexed needs a planned new home. We’ve given this its own section further down because it deserves the attention.
These four things rarely show up alone. A mid-size catalog on a clean, cloud-based platform with nothing else connected fits comfortably into the specialist-agency price range. Put that same catalog on Magento, add an inventory system connection and a decade of indexed pages, and suddenly you’re looking at enterprise Shopify migration pricing – same number of products, a completely different budget.
How much does Shopify migration cost by store tier?
So how do those Shopify migration process cost drivers actually turn into a price tag? Each tier below isn’t just a price range – it’s really a match to a certain kind of business, and picking the wrong one tends to cost more than picking the wrong price would suggest.
- DIY tools (Cart2Cart, LitExtension, Matrixify): the cheapest way in, running roughly $300 to $5,000 depending on how much you’re moving. Best for: stores with a few hundred products or fewer, no custom design work, nothing else connected to the store, and not much organic search traffic to protect. These tools move your data – full stop. They won’t touch your design, your old web addresses, or your apps.
- Freelancer or small agency: $2,000–$15,000 for a more hands-on service, though there’s less room for complex connections or fast timelines. Best for: small brands with a straightforward catalog and a light design refresh.
- Specialist agency: $15,000–$75,000 covers real SEO protection, custom Shopify web design, and support all the way through launch. Best for: mid-size stores with 500 to 5,000 products, at least one connected tool, and meaningful search traffic worth protecting.
- Enterprise / Shopify Plus: $80,000–$350,000+, with a dedicated team, inventory-system connections, and ongoing tuning after launch built right in. Best for: brands doing $5 million or more a year, selling in multiple regions, or running wholesale alongside retail.
Here’s a pattern worth noticing: moving the actual data is rarely the expensive part. Rebuilding your design, reconnecting your tools, and protecting your SEO eat up most of the budget – which is exactly why a cheap DIY tool and a full migration by a Shopify agency can start at similar prices and end up nowhere near each other by the time the project’s done.
Shopify migration cost breakdown by source platform
This is the part most cost guides skip over, and it’s worth saying plainly: which platform you’re leaving matters more than how many products you have. How your old platform was built – the plugins it depends on, the custom code holding it together, the systems it talks to – is usually what separates a $10,000 quote from a $100,000 one, not your product count. Two stores with 2,000 products each can land three price tiers apart, just because of where they’re coming from.
| Source platform | Shopify migration cost range | Complexity |
|---|---|---|
| WooCommerce | $3,000 – $25,000 | Low – cleanest data export, but the design and every plugin need a Shopify equivalent |
| BigCommerce | $500 – $75,000 (Plus) | Low – both cloud-hosted, so this is the lowest-risk move on the list |
| Magento/Adobe Commerce | $20,000 – $250,000+ | High – the most common enterprise move in 2026 |
| Salesforce Commerce Cloud / SAP | $150,000 – $1,200,000+ | Highest – the longest timeline and the deepest rebuild |
| Wix / Squarespace | $500 – $8,000 | Low – clean exports, but order history often needs manual work |
| PrestaShop | $20,000 – $600,000+ | High – multiple storefronts, languages, and custom add-ons drive this one up |
Moving from WooCommerce is usually the fastest, least complicated option on this list, mostly because the WooCommerce to Shopify migration path starts with a clean data export. The real cost driver here is how many WordPress plugins you’re running that need a Shopify app to replace them. Learn more about how to correctly migrate from WooCommerce to Shopify.
Moving from BigCommerce is a move between two cloud-hosted platforms, and it carries the least risk of anything on this table. The store structures are similar enough, so the BigCommerce to Shopify migration team usually spends more time on design and app matching than on rescuing lost data. Explore how to migrate from BigCommerce to Shopify step by step.
Moving from Magento or Adobe Commerce to Shopify Plus often comes down to wanting a platform someone else keeps running – no server to patch, no infrastructure team to staff, no scramble when traffic spikes. The Magento to Shopify migration process covers the data-translation work that drives most of the cost in this tier. Discover the details of that process in our Magento to Shopify migration guide.
Salesforce Commerce Cloud or SAP-connected stores sit at the top of the difficulty scale. These moves commonly run $150,000 to over $1,200,000, and typically take six to twelve months – not because Shopify is harder to build on, but because unpicking years of custom enterprise code just takes real time.
Wix, Squarespace, and PrestaShop round things out. Wix and Squarespace give you clean exports, but they’re thin ones – order history and customer accounts usually need someone to go in by hand, and Shopify’s free Store Importer covers the basic catalog move from either. These are quick jobs: a simple Wix to Shopify or Squarespace to Shopify move often wraps up in one to two weeks. PrestaShop is the surprise on this list. Stores running multiple storefronts, multiple languages, and custom-built modules can push a PrestaShop migration into six figures – closer to a mid-size Magento project than to a quick Wix export.
Two more things worth knowing before you request a quote. First, moving from a cleaner, cloud-hosted platform like BigCommerce or Squarespace tends to run 30–40% cheaper than an equivalent move from a self-hosted platform, simply because there’s less custom code to pick apart. Second, some of these older platforms are shrinking fast, which is nudging more merchants to plan their move sooner: PrestaShop’s number of live stores has dropped by more than 30% since its 2021 peak, and Magento’s user base is shrinking at a nearly similar rate.
Hidden and ongoing Shopify migration costs most quotes leave out
A headline quote covers the migration project. It rarely covers what it takes to actually keep the store running afterward – and that’s where budgets quietly balloon.
- SEO protection. If you go DIY or a bare-bones freelancer quote, budget this separately – usually $5,000–$20,000 depending on catalog size and how many pages Google has indexed – because it almost never comes bundled into a cheap quote. If you're paying specialist-agency or enterprise rates, it should already be built into the number. But don't just assume it: ask the vendor directly rather than finding out after launch.
- Apps and your monthly Shopify bill. Shopify’s own plans run $39–$399 a month, while Shopify Plus starts around $2,300–$2,500 on a standard contract. Once you add apps, a premium theme, and payment fees, a real monthly Shopify Plus migration cost may land somewhere between $4,000 and $10,000 or more.
- Support after launch. Most stores need two to three months of Shopify maintenance once they go live, and bigger migrations often come with ongoing Shopify retainer services on top of that.
Pinning down a migration budget with total precision is genuinely hard – every store has some quirk nobody documented, and even a careful audit turns up a surprise or two once the real data export begins.
Want a clearer picture of what your own migration will really cost? The DigitalSuits Shopify agency scopes quotes against your actual catalog, your connected tools, and your SEO footprint. Talk to our team right now to know your estimates.
Frequently asked questions
Why do Shopify migration cost estimates vary so much between agencies?
Two stores can look almost identical from the outside – same product count, similar revenue – and still carry very different amounts of custom code, connected tools, and SEO risk. A quote reflects the specific store being scoped, not some industry-wide rate. That’s why flat numbers you saw somewhere on the web don't apply to you. To estimate your true Shopify migration cost based on your business specifics, contact our team.
What do cheap migration quotes usually leave out?
Quotes under about $2,000 usually include Shopify data migration cost and nothing more. Design work, redirect mapping, reconnecting your tools, and testing after launch tend to get billed separately, or skipped altogether – and that’s exactly where the real risk hides.
Does Shopify Plus migration cost more than a standard Shopify migration?
Generally, yes, on both fronts. Shopify Plus migrations tend to involve more connected tools and more complex data, and the platform itself starts at $2,300–$2,500 a month instead of $39–$399. That said, the extra cost is usually worth it once a brand outgrows what standard Shopify can handle.
Can AI tools bring down the cost of a Shopify migration in 2026?
To some extent. AI-assisted data mapping and quality checks can speed up parts of the process, especially on cleaner platforms like WooCommerce or BigCommerce. But they won’t replace a person reviewing custom integrations, wholesale pricing rules, or SEO decisions – and those are the parts that actually drive the cost.
Written by
Anastasiia Moskvichova
Content Marketing Specialist
Anastasiia is an enthusiastic content writer who diligently researches and curates valuable information to craft engaging content tailored for readers with a keen interest in marketing, sales, and technology.
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