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BigCommerce vs Shopify: Review

Bigcommerce vs Shopify_ What Is Better For You

What do BigCommerce and Shopify do

BigCommerce and Shopify are cloud-based solutions designed as online store builders that help businesses to sell items online and develop their stores. The platforms do not demand a large budget for store development. Both platforms provide a DIY, Do-It-Yourself, approach — pick a template, upload content, create product cards — you are all set!

Also, there is a trial period — you can use the platforms free for two weeks. Both platforms are 'Software as a Service' (SaaS) solutions, which means that you don’t have to install anything on your computer, as everything runs safely on the cloud. The only thing you need to operate your online store through these platforms is an internet connection.

BigCommerce and Shopify

The platforms allow you to kick off the launch of an online business from scratch in just a few days without any coding skills. In the beginning, setting up and running the site can be done by a non-technical person. Certainly, if you’re not an advanced user and need to add some special features to your stores, such as custom design, specific analytic reports or unique functionality — you need to hire a Shopify developer.

Let’s take a closer look at the platforms' functionality and differences, particularities of use, pricing models, range of plugins and SEO abilities, as well as marketing and selling features. Stay tuned and this article will help you to choose the right one for your e-commerce website.

Bigcommerce vs Shopify Main Features

Understanding the distinctive features will help you to define which, Shopify or BigCommerce, is better suited for your specific business needs and matches with the specific scenario and types of your users.

Pricing

Shopify pricing plans

The platforms offer flexible pricing. The more advanced tariff plan you choose, the more extra tools you will be provided. The platforms maintain a system of discounts.

Shopify provides 5 pricing plans. Shopify’s prices, depending on the plan you choose, will be from $29 to $299 per month. Shopify has such payment options as Basic, Shopify for growing business, and Advanced. Also, Shopify provides a solution for high-volume merchants Shopify Plus. There is also Shopify Light (Shopify button), a tariff plan for quickly adding your products to any website or blog. The Shopify button can be added for $9 monthly. It will give direct-purchase excess to the item from any page. To help you decide on which tariff plan works best for you, Shopify offers a 14-day free trial period for its users.

BigCommerce pricing plans

The difference between Shopify and BigCommerce tariffs is less than 1$. You will pay from $29.95 to $299.95 monthly for BigCommerce’s usage. Four pricing options are available – Standard, Plus, Pro, and Enterprise. You can use a ‘Buy button‘ option at BigCommerce only after installation. 10% discounts will be available for you at Bigcommerce in case of choosing the annual base payments and paying upfront. You can check here to read about a 15-day free trial.

Some extra expenses for credit card and transaction fees may apply

Here is an important note about scaling your business and sales with BigCommerce: for Standard and Plus Plans, e-store sales should less than $50,000 and $180,000 a year respectively. Then, if you sell more you’ll need to upgrade to the Pro Plan. The Pro Plan costs $299.95 if your store brings in no more than $450,000 a month. And, finally, you’ll pay at least $150 more per month for each additional $200,000 in sales.

Both solutions provide such a useful option as an ‘abandoned cart recovery’ feature. You can find it in Shopify’s Basic Plan and BigCommerce’s Plus Plan.

Comparing such additional options as theme prices, BigCommerce offers themes at a higher price than Shopify – the average price is $250-300, compared to the standard $180.

SEO optimization

Both platforms do well with SEO. You can use the benefits of good SEO performance such as easy changing of page titles and meta descriptions, adding headings and alt text. You can also effortlessly manage redirects, which are important for search engines to identify your page after changing its URLs. Shopify even automatically prompts you to do that. Both platforms provide a free SSL certificate to get a high score in Google ranking systems. Comparing Bigc vs Shopify, BigCommerce is slightly ahead in SEO, as links can be made shorter and more readable.

By choosing either of the platforms, you can be sure you will get all the necessary tools for high-quality SEO optimization of your site. You can easily use as many keywords as you need, improve your titles and descriptions, optimize search engine bots and also prevent content duplication. However, it is important to note that getting good SEO results demands investing time or money in such parts of SEO strategy as link building, on-page SEO, and keyword research.

API

Both e-commerce solutions include an Application Programming Interface (API), which allows interacting with other software products. Both platforms provide a considerable scope for development and are equipped with a GraphQL API. This tool provides a more flexible way of configuring requests and helps to receive necessary data. Both of them can develop a third-party Storefront application using REST API and manage admin data, orders, products, and users.

In comparing Shopify and BigCommerce, the Shopify’s API has more benefits as it is described in detail and is easy to understand. It is not to mention that Shopify has a large community that helps to resolve issues quite fast. In our recent article, we have collected the technical and economical advantages of the headless Shopify approach that can help you to find more details on how to benefit from the Shopify platform.

Website loading speed

Speed is a highly important indicator that affects the development of your online business. This indicator is a key factor not only for a better user experience, but also for good search engine optimization. If each step takes more than a couple of seconds to load, you are at risk that your client will leave the website and never return.

Furthermore, Google too takes into account the website loading speed. Higher speed will help the store to appear higher in specific keyword search results and your store’s pages will be visible to every eye.

Shopify takes first place amongst the E-commerce platforms at this rate. Its average page load time is 1.3 seconds, while BigCommerce sites' average load time is 2.2 seconds.

You can find many E-commerce solutions that provide high-speed loadings only for additional payment. Shopify and BigCommerce provide good page loading speed even in basic plans.

Range of plugins

Both BigCommerce and Shopify propose a huge variety of plugins. Why do you need them? They will help you to:

Shopify has a slightly more mature third-party ecosystem. You can find nearly 4000 different plugins on Shopify, over 1500 of them are free. They will help to reduce the time on your daily tasks, add special features to your site, attract visitors and increase sales. However, their installation will make your speed lower, so choose only what you need.

BigCommerce is quite a young platform, so there are about 930 integrations only. Still, the main integrations of large companies such as Yotpo or TrustPilot exist for BigCommerce as well.

Community

Merchants trust their business to Shopify and BigCommerce platforms. Speaking about well-developed communities, let’s also consider the market shares and domain of each platform.

When it comes to BigCommerce vs Shopify review, you can find broad community support at both platforms. They will help you to find answers on how to work with the platform, make customizations and improvements.

By choosing Shopify, you will be able to join a supportive community of designers, developers, and freelancers who are the experts on Shopify and ready to extend a helping hand. Now the community counts about one million users.