Let's face the truth: Shopify B2B websites are much more complex to build than B2C stores. You are to handle custom pricing, bulk orders, account management, and other complexities of business buying through a friendly B2C interface.
If you are planning to design or redesign your website, here are the ten best examples of Shopify B2B websites that were selected by us for your inspiration:
Let's take a closer look at each of these top Shopify B2B stores and add some fresh references to our collection of the best Shopify Plus stores examples in 2026.
Aquablu
Location: Netherlands
Category: Smart Water Dispensers
Company info: Aquablu, a DigitalSuits client, opens our list of examples of Shopify B2B websites. It is a Dutch brand on a mission to introduce the next generation of hydration. The company aims to make plastic bottles obsolete. Since 2018, Aquablu has been creating innovative hydration solutions to enhance water quality. Their devices are designed for offices, commercial spaces, and high-traffic areas.
Highlights:
Highly detailed but well-balanced homepage
Navigation is organized by buyer role rather than by product feature
Each role gets a dedicated page and lands in the right conversation
"Industries" dropdown mirrors the role-based structure
Distinct CTAs in the header – "Request a Brochure" and "Request a Quote"
Visually distinct enterprise-heavy client logo bar for credibility
The rolling city ticker communicates geographic presence
"Partner Portal" and "Become a Partner" clearly separated in the footer
Sustainability messaging integrated as a business benefit
"Download Brochure" accessible directly from the main navigation
Aquablu's platform is a rare Shopify B2B website example built exclusively for B2B sales. Its structure and look are tailored to the required business model and user intent. There's no need to balance both business and consumer parts. The result: we have a clear example of how a B2B-focused design on Shopify works.
Allied Medical
Location: New Zealand
Category: Medical Equipment / Assistive Technology
Company info: Allied Medical has been operating since 1998. Their catalog features wheelchairs, powerchairs, mobility scooters, bracing, walking aids, and daily living equipment. The brand runs a physical retail store and a platform that fits among successful Shopify B2B websites examples.
Highlights:
Visual mega menus with brand logos and subcategory images
A large catalog is well-structured and doesn't overwhelm a user
Separate resource hubs for assessors and technicians
Dedicated pages for trade accounts and reseller applications
Multiple contact and support pathways
All the categories and resources mentioned above are easy to access
Footer is well-structured, separating informational, community, and support links
Product pages include multiple image views and variant selectors
Considerations:
No trade account login prompt visible in the header
The hero section's auto-playing slider can slow down page load
Basic website search with no visible filters
AMR Hair and Beauty
Location: Australia
Category: Hair Care and Beauty
Company info: This is one of Australia's largest distributors of hair and beauty products. It provides affordable beauty and hair salon supplies. AMR Hair & Beauty has five physical stores and an ecommerce store running on Shopify Plus. The catalog features over 6,000 products across 250+ brands, including their own labels.
Highlights:
Slider with banners with the relevant promotions for several audiences
Announcement bar with live countdown timer
Two navigation logics available within the menu (product type and hair concern)
Certain categories marketed for business buyers specifically (e.g., "Bulk Hair Care")
Homepage with blocks that link to all key categories and offers
Quantity selector (+/-) visible directly on collection blocks
Clean and well-structured product pages
"One Club" loyalty/rewards program accessible via a persistent side widget
Considerations:
No visible distinction between trade and retail login paths
"Join Now" side tab and rewards widget create competing CTAs
No breadcrumb navigation on product pages
No obvious division into trade-only and consumer items
Kulani Kinis
Location: Australia
Category: Swimwear / Beachwear
Company info: Kulani Kinis is an Australian swimwear brand inspired by the Hawaiian aesthetics and is one of the most prominent examples of good Shopify B2B websites. It sells clothing items for men and women and accessories. The brand operates internationally with separate storefronts.
Highlights:
Two-tier announcement bar – for key information and geo-selection
Search bar explicitly hints at search logic: "Search by name, color or style"
Toggle on collection pages to switch between product and lifestyle shots
Detailed filter panel on collection pages (category, size, color, print, fabric)
"Complete the Look" and "You May Also Like" sections on product pages
Afterpay and Klarna shown directly on the product page near the price
Instagram feed embedded on the homepage with a follow/tag CTA
Considerations:
The email signup pop-up and the discount badge compete for attention
Wholesale link is buried in the footer
No visible breadcrumb navigation on product or collection pages
Duplicated region-selection mechanisms on the same page
Dermalogica Pro
Location: USA
Category: Professional Skincare
Company info: Dermalogica PRO is a dedicated B2B platform on Shopify. It serves professional skin therapists, estheticians, and beauty schools. Besides product offerings, the site features educational materials, certification programs, and professional resources. All under one login.
Highlights:
Dedicated Shopify B2B site with no audience mixing
Navigation organized by audience type: education, partnership schools, etc.
Filtering by product system & usage and skin concerns simultaneously
Product segments presented as an interactive image grid
Retail and Professional product types clearly labeled on each product page
Product pages include tabbed detail sections and expandable accordions
Testimonials from industry professionals used as social proof
Press and media logo bar on the homepage
Considerations:
No search bar on the homepage or catalog
No sitemap or resource links in the footer
The clickable media section reloads the page
No pricing visible anywhere without logging in
Staples Canada
Location: Canada
Category: Office Supplies / Business Services
Company info: The well-known large-format retail and ecommerce company is also among the examples of Shopify B2B stores. Their catalog features office supplies, technology, furniture, printing services, and more. Their dedicated programs include Staples Business, Staples for Small Business, and Staples for Enterprise.
Highlights:
Search bar includes a category scope selector for pre-filtering before typing
The search panel in focus shows "Top Searches" and "Trending in Your Area"
"Savings Made Easy" section on the homepage.
Highly detailed and customized product pages for each item
Full breadcrumb navigation on all product and category pages
"Frequently Bought Together" and related product carousels for items
Well-structured and helpful review sections
Product pages display the item and model number
"Buy Again" shortcut in the header
Considerations:
No business account CTA or login in the header
Business programs are only discoverable via the footer
The store selector modal appears as a blocking overlay on the first visit
Brooklinen
Location: USA
Category: Premium Bedding / Bath Linen
Company info: Brooklinen is a direct-to-consumer bedding brand with a Shopify-based B2B program for the Trade and Hospitality sector. The brand sells sheets, duvets, pillows, bath products, and home textiles. They operate physical stores and online stores, targeting, in particular, interior designers and corporate clients.
Highlights:
Mega menu with several distinct navigation logics in one dropdown
Each fabric type in the mega menu includes a one-line descriptor
"Meet Our Sheets" comparison cards on category pages
Product cards show color swatches inline with navigable arrows
"Quick View" on hover reduces clicks to evaluate a product
Product pages include "How It Feels" and "How It Looks" descriptors
A review section includes tag-based filtering (size, color, etc.) and a searchable field
Press/media logos linked to a "Shop Award-Winners" collection
"Brooklinen for Business" is a fully separate portal, opening with a landing page
Considerations:
"Trade & Hospitality" and "Corporate Gifting" present only in the footer
Email signup pop-up triggers immediately on page load
The guilt-inducing dismiss option on the discount pop-up
Decathlon
Location: USA
Category: Sports Equipment / Sports Apparel
Company info: Decathlon, one of the world's largest sporting goods retailers operating in 70+ countries, also joins the list of examples of Shopify B2B websites. The US Shopify B2B store sells across hiking, camping, running, cycling, skiing, and more, carrying both its own sub-brands. A "Bulk Order Request" link in the footer signals availability or trade buyers.
Highlights:
Dual navigation system: top-level for audience type, second row for sport category
Mega menu organized by product type with a lifestyle image panel
Geo-detection modal on the first visit to redirect to the relevant locale
Collection pages include subcategory tab navigation and a filter panel
Product pages display multiple images from different views in a grid layout
Well-thought-out product pages: detailed, with upsell blocks, yet not overloaded
Reviews include location and purchase recency for credibility and context
"Track my order" in the footer for easy post-purchase access
Considerations:
"Bulk Order Request" is buried in the footer
A distracting, persistent "UNLOCK 10% OFF" discount badge
No breadcrumb navigation on collection or product pages
No visible price-per-unit or bulk pricing information
Somewhere Co
Location: Australia
Category: Lifestyle Bags / Accessories / Clothes
Company info: This lifestyle brand sells insulated lunch bags, tote bags, travel bags, picnic gear, and outdoor accessories. It designs products in-house and organizes around signature prints. Somewhere Co has physical retail stores in Australia and sells internationally. It also runs two sub-brands under the same parent header.
Highlights:
Clear multi-brand navigation handled without creating confusion
Geo-detection modal is politely worded and doesn't block the page entirely
Mega menu under "Shop" organizes by use case (Lunch, Bags, Travel, Outdoor)
"Shop by Print" as a standalone navigation item
Grid image layout for better product visibility without zoom-ins
Feature callout tiles on product pages for benefits with close-up photography
Promotional offers and upsell blocks on the product pages
Rolling ticker bar with social proof statistics
Visible brand value statement in the footer
Considerations:
Wholesale and corporate gifting are only accessible via the footer
The geo-redirect modal and the email signup pop-up appear simultaneously
Color swatches on collection cards are small, and alt text for colors is abstract
Artisaire
Location: Canada
Category: Stationery / Wedding and Holiday
Company info: Our last Shopify B2B website example is Artisaire, a Canadian stationery brand. It specialises in custom wax seals, wax stamps, sealing wax, and paper goods for weddings, holidays, and branding. Products are made in-house by their own team. The company serves individual consumers and has a separate wholesale portal for trade buyers.
Highlights:
Navigation organized by occasion and use case
Each mega menu dropdown includes a "Design Your Own" shortcut
"The Journal" navigation item includes both editorial guides and functional resources
Clean but detailed product pages with multiple options for order customization
Sealing Wax Calculator is a practical conversion tool for business buyers
Currency selector visible in both the header and footer
Announcement bar handles tariff/trade compliance
"View Proofs" as a standalone link in the footer Customer Care section
The wholesale portal is a separate subdomain
Considerations:
Wholesale is only discoverable via a single link in the footer
The "Branding" category is a Shopify-based B2B entry point, but it lacks visual distinction
No minimum order quantities or wholesale pricing information
Why businesses choose Shopify for B2B
Shopify wasn't always the obvious choice for B2B. But over the past few years, it's made serious moves in that direction, and businesses have taken notice. Shopify keeps coming up as a platform worth considering, websites that use Shopify for B2B are becoming more numerous, and Shopify B2B development services keep gaining popularity. The following things contribute to this:
Unified B2C and B2B. Shopify lets you run both customer types from a single store – with shared inventory, unified reporting, and one less headache to manage.
Native B2B features. Company profiles, customer-specific price lists, net payment terms, draft orders, quantity rules – all are built into the platform.
Seamless global selling. Multi-currency support, local payment methods, international storefronts, and built-in duty and tax handling make cross-border selling on Shopify significantly less painful.
Fast implementation. Compared to heavier enterprise platforms, Shopify for B2B moves quickly thanks to a solid developer ecosystem, well-documented APIs, and flexible themes.
Huge app ecosystem. Yes, it covers B2B workflows, too: ERP integrations, quoting tools, customer-specific catalogs, inventory management, and more. If Shopify for B2B doesn't handle something natively, there are side apps to enhance your store.
Enterprise performance. High uptime, fast loading, and infrastructure that holds up under pressure are more than helpful for large order volumes and seasonal spikes.
Better customer experience. Business buyers expect self-serve account management, easy reordering, and a checkout that doesn't feel like a procurement nightmare. The features of Shopify for B2B are built around exactly that convenience.
The final word
Building a Shopify B2B store that handles real purchasing complexity isn't simple. But it's clearly doable on Shopify. The ten examples of successful Shopify B2B websites shared above prove that whether you're running a pure wholesale operation, a hybrid B2B/B2C setup, or something in between, the platform has enough flexibility to support it. If you're ready to discuss the implementation in detail, reach out to DigitalSuits.
Frequently asked questions
How do Shopify B2B websites handle complex pricing structures?
You can create custom price lists and assign them to specific company profiles. Beyond that, Shopify for B2B allows you to automatically generate fixed price, percentage-off, tiered, or volume-based discounts for customers. The platform also supports minimum and maximum quantities, quantity increments, and minimum purchase rules.
Is Shopify Plus required for B2B functionality?
Yes, native Shopify B2B features are exclusive to the Shopify Plus plan. However, merchants on any plan can still build Shopify B2B websites using third-party apps or custom Shopify development.
Can a single Shopify store support both retail and wholesale customers?
Yes, you can manage both within the same store. But there's a trade-off. It can be difficult to offer fully differentiated pricing and experiences without custom development. It affects the D2C experience if the store is tailored too heavily toward wholesale buyers, or vice versa.
Written by
Kateryna Sukhova
Content Marketing Manager
Kateryna brings over 7 years of experience writing well-researched, compelling B2B content that bridges business goals with real audience needs - without losing clarity or personality.
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