What is a product bundle?

Why use product bundling in ecommerce?

• If you bundle products, it helps you boost your store’s average order value (AOV), since discounts nudge customers to spend more per transaction.
• This technique allows you to increase your overall sales volume, especially, if your offer seems valuable to customers.
• By bundling slow-selling products with other items that are popular at the moment, you can better manage your inventory.
• If your bundling strategy is successful, you’re likely to spend less on marketing campaigns, trying to promote your products.

Types of product bundles

• Pure bundle is a type that is sold only as a whole bundle and customers can’t choose separate items or change the package.

• Mixed bundles include products that can be sold separately without a discount and together with some discount.
• Cross-sell bundles are offered as a set of complementary items when a customer views some product.
• Gift bundles are typically combined from products that make sense as a gifting package, which are especially popular during holidays.

• Buy-One-Get-One (BOGO) bundles offer a customer to get two items for a price of one to reward loyal audience members or move inventory faster.
• Build-Your-Own bundles allow customers to choose any desired products from some category and create their own product set.

• Subscription bundles are recurring purchases a customer needs on a monthly/yearly basis, such as a monthly snack box or coffee set.

• Variety pack bundles combine different versions of the same product to let customers try multiple flavors/styles within one purchase.

• Necessity bundles include essential items customers regularly need together, such as baby care packs or shaving sets.

• Seasonal bundles are designed for specific times of the year, for some holiday, or special event.

What are product bundling best practices?

1. Rely on data when choosing products for bundles to analyze purchasing patterns and find items that are frequently bought together.
2. Show clear value of your offer by highlighting bundle discounts and comparing its total price with costs for separate items.
3. Enable customers to add a bundle to the cart in one-click and optimize your mobile experience to make the purchasing process as simple as possible.
4. Promote your bundles across different channels, such as emails and social media, plus, display your offers across different pages of your website.
5. Make your offer complementary to the pages a customer visits and center your bundles around some specific topic.