Luxury Dress Brand
Enhanced site performance, advanced functionality, and refined user experience for a famous evening gowns brand via Shopify retainer services
Optimized performance and upgraded functionality for a Shopify Plus store
Location:
St Petersburg, FL, USA
Cooperation model:
Industry:
Partnership period:
April 2024 - now
Improvements plan:
New features development, support and maintenance
Team size:
2 Shopify developers, Team lead, QA, Project manager
Technologies:
Shopify, Shopify Plus, HTML, CSS (Tailwind), Liquid, JS, Git
About the client
Our client’s company offers a wide variety of dresses, from professional workwear to stunning wedding and evening gowns, catering to every occasion. The brand’s dresses are proudly featured in prestigious department stores like Saks Fifth Avenue, Macy’s, Bloomingdale’s, and Dillard’s, a testament to its widespread popularity and luxurious appeal.
The website has easy navigation, allowing customers to find exactly what they need by browsing categories like Occasion, Style, Color, and Dress Code, along with a Sale section for great deals on high-quality garments.
With the Loyalty Program, customers can earn points toward platinum membership, redeemable for beautiful products. Committed to timeless style, premium materials, and exceptional craftsmanship, the brand creates fashion that lasts. We’re excited to have contributed to the speed optimization for fashion store that values both quality and attention to aesthetics.
About the product
Our client’s company is a premium fashion brand on Shopify Plus, known for its elegant designs, high-quality materials, and flattering silhouettes, offering luxury at accessible prices. Specializing in versatile gowns for any occasion, the brand is committed to responsible fashion that prioritizes people, communities, and the environment.
How we improved Shopify store performance: Case challenges
The client approached us to provide website support and improvements for their online store. Our skilled team eagerly took on the challenge of refining the shopping experience. Here are some of the main challenges we encountered along the way:
- Analytics discrepancies: Shopify’s analytics and Google Tag Manager (GTM) reported conflicting statistics, causing discrepancies in traffic and sales tracking.
- The lack of marketing features: The client requested pop-ups to promote sales activities, discounts, and final sale campaigns with dynamic price comparisons for better marketing effectiveness.
- Complex filtering requirements: The challenge stemmed from the absence of an advanced filtering system capable of accommodating a broad range of color options while accurately associating specific shades with their primary colors. Additionally, the system was required to support simultaneous sorting across multiple criteria.
- Requirement for optimizing the returns app: The client needed to transition to a new app to automate and streamline their returns process.
- Website speed issues: The website needed significant speed improvements to enhance the customer experience.
Speed optimization for fashion store: Solutions
To address these challenges, we improved the store’s functionality using Shopify retainer best practices. Here’s how the Shopify retainer program can boost store performance:
- Return process automation: We configured and installed the Swap app to optimize the goods returns process, making it easy, user-friendly, and efficient.
- Performance optimization: Our team significantly boosted store performance metrics for both desktop and mobile users through effective Shopify speed optimization techniques.
- Advanced filtering implementation: Our team developed a filtering system that allows users to filter dresses by multiple indicators simultaneously, including colors and product availability. We created swatches that correlate color variations with their primary colors, ensuring an intuitive shopping experience. This process involved extensive research and adjustments to ensure the system functioned effectively, particularly given the need for simultaneous sorting.
- Analytics correction: Resolved discrepancies between Shopify and Google Tag Manager analytics by modifying container IDs and scripts to ensure accurate data tracking. Addressed issues with Facebook, Pinterest, and other social media analytics integration, ensuring seamless reporting across platforms. Resolving this issue required communication with Shopify’s support team, who modified the code to confirm the proper functionality of the analytics.
- Integrations of pop-ups: The team added engaging pop-ups to enhance the shopping experience for users and encourage more purchases. These pop-ups display promotional messages when items are added to the cart, highlighting sales and discounts like "Final Sale." We also included a pricing comparison feature that shows both the original and the discounted prices for products.
- Store launch: Our specialists prepared the infrastructure, bought the domain, and launched the client’s UK store to expand their market reach and support smooth Shopify international selling.
- CSS improvement: While delivering Shopify retainer services, we refined the CSS style to enhance the site's visual appeal.
- Quality assurance: We prioritized thorough software testing and QA to ensure smooth functionality across all devices, preventing user frustration and post-launch issues.
Result
Our collaboration on an increasing Shopify store performance case with a fashion brand resulted in a significantly enhanced digital store that aligns with the brand’s commitment to elegance and customer satisfaction. The DigitalSuits developers applied Shopify best practices to:
- Implement advanced product filtering to enhance customer navigation
- Upgrade analytics reporting to provide deeper insights into customer behavior
- Integrate advanced marketing tools to boost sales and customer engagement
- Automate returns process for better efficiency
- Improve website speed and performance for a seamless experience.
Got interested in our services? Contact us, and let’s discuss how we can help your business.
Hayley Phillips
Director of E-Commerce, Fashion Brand
5.0
"They have a can-do attitude and will go above and beyond to ensure our needs are met.”
We've seen great improvements to our website's speed and core vitals with the optimizations DigitalSuits has made. We've also been able to implement several new content modules to the site thanks to the custom features they've built.