Top ecommerce conferences and events to attend in the US in 2026

Let's be real: most ecommerce conferences in the US follow the same playbook. You find yourself among inspiring keynotes, vendor booths, and networking lunches with everyone on their phones. Still, some industry events stand out because they deliver actual value. It is connections that turn into partnerships, ideas you implement the week you get back, and insights that shift how you think about your business.

You can't know exactly what you'll find before you arrive. But at least you can find an ecommerce expo in the USA that will be a perfect match for your company. And we'll gladly help you with that.

Key ecommerce conferences in the USA in 2026

NRF Retail's Big Show

Date: January 11–13

Location: New York City

Overview:

Opening the list of the best ecommerce conferences in the USA, NRF Retail's Big Show is the world's largest retail event. It features hundreds of speakers across dynamic stages, an expo showcasing the latest retail technologies and innovations, and extensive networking programs. The conference covers the full spectrum of retail innovation, from emerging technologies to established industry practices, from the Startup Hub to the AI Stage.

Best for:

• Retail professionals seeking to connect with decision-makers from major brands

• Business leaders looking to explore retail technologies and solutions

• Any retail teams interested in networking

Entry fee:

• Individual All-Access Pass: from $1,300 for retail members; from $500 for educators

• Expo Pass: free for retailers; from $2,000 for non-retail members.

• Retail Team All-Access Pass: from $750 per person

• International Retail Team All-Access Pass: $1,100 per person

EEE Miami 2026

Date: February 4–5

Location: Miami

Overview:

EEE – eCommerce Experience Evolution is an exclusive, retreat-style ecommerce conference founded to gather senior leaders from fast-growing brands. This two-day event focuses on advanced growth strategies, customer experience, personalization, and operational excellence. The program features high-quality sessions, case studies from 8–9 figure brands, and curated networking in a premium, relaxed setting.

Best for:

• C-level executives from big ecommerce brands

• Ecommerce leaders managing complex digital ecosystems

• Professionals seeking high-value connections with peers

• Brands prioritizing operator-level insights

Entry fee:

• Merchant Pass: from $950

• General Pass: from $2,695

eTail

Date:

• February 23–26

• August 10–12

Location:

• Palm Springs

• Boston

Overview:

eTail has been a catalyst for retail transformation for over 25 years. It operates as a year-round ecosystem supporting retail growth, hosting several top ecommerce conferences internationally (including locations such as Palm Springs and Boston). These events bring together senior ecommerce and digital executives for operator-level content, practical playbooks, and high-intent networking.

Best for:

• Senior ecommerce and omnichannel executives at C-level positions

• Retailers seeking actionable strategies for immediate implementation

• Digital commerce professionals seeking peer-to-peer collaboration

• Leaders interested in both business growth and personal career development

Entry fee:

• Four Day Pass: from $1,099

• Three Day Pass: from $899

• 5–20% discounts for teams

Prosper Show

Date: March 10–12

Location: Las Vegas

Overview:

Prosper Show is the event for marketplace sellers focused on Amazon and multi-channel marketplace professionals. The conference is arranged to help marketplace sellers increase profitability through proven practices, expert guidance, and structured networking. This year’s three-day expo will feature over 170 service and solution providers, over 1,200 sellers, and more than 20 educational sessions.

Best for:

• Amazon sellers looking to scale profitability and presence

• Multi-channel sellers seeking to expand their brand lines

• Ecommerce entrepreneurs working on brand awareness

• Sellers interested in direct access to service providers

Entry fee:

• Attendee VIP Pass: $1,500

• Attendee All-Access Pass: from $625

• Attendee Expo Hall Only: from $350

• Provider All Access Pass: $4,250

Shoptalk

Dates:

• March 24–26

• September 22–24

• September 29 – October 1

Location:

• Las Vegas

• Las Vegas

• Nashville

Overview:

Shoptalk hosts multiple ecommerce summits throughout the year, addressing the full spectrum of innovation. The flagship Shoptalk Spring event in Las Vegas brings together 10,000+ industry professionals with 200+ speakers representing retailers, consumer brands, startups, tech providers, and investors. The conference includes a specialized area called The New Market (where retail meets media) and offers a curated one-on-one Meetup program to facilitate pre-scheduled business meetings.

Best for:

• Retail and brand leaders looking to meet with target C-suite executives

• Professionals seeking efficient networking

• Decision-makers exploring retail media, customer experience, and digitization

• Brands and retailers looking to evaluate technology partners

Entry fee:

• Retailers and consumer brands: limited free entrances; from $1,500

• General attendees: from $3,845

• Startups: from $1,850

• Investors: from $2,795

• Media: free upon approval

Adobe Summit

Date: April 19–22

Location: Las Vegas and online

Overview:

Adobe Summit is not just an ecommerce expo but the premier digital experience conference with a broader focus. It is about marketing, creativity, and AI for ecommrece innovation that come in handy for smarter business management. The event features keynotes from leaders at major brands and strategy sessions led by Adobe experts. It explores how businesses can use Adobe Experience Cloud, generative AI, and agentic innovation in their digital operations.

Best for:

• Marketing and tech leaders using or considering Adobe Experience Cloud products

• Digital experience professionals interested in AI-powered ecommerce personalization

• Marketers looking to optimize content creation workflows and campaign effectiveness

• Teams focused on implementing generative AI and agentic frameworks

Entry fee:

• Full conference passes: from $1,895

• Group passes: from $1,695

• Government passes: $1,595

• Education passes: $1,595

• Non-profit passes: $1,595

• Online attendance: free

CommerceNext

Date: June 23–24

Location: New York City

Overview:

CommerceNext is a community and conference for digital, marketing, and technology leaders at retail and direct-to-consumer brands. It brings together retail industry executives to openly share ideas through peer-to-peer connections, curated dialogue, and immediately actionable content. Recent speaker lineups have included top brands (Tapestry, Estée Lauder, PacSun, Patagonia). In addition to this flagship conference, CommerceNext runs webinars, executive dinners, and ecommerce networking events throughout the year.

Best for:

• Marketing, digital, and technology leaders at retail and DTC brands

• Professionals looking for curated networking with decision-makers

• Brands seeking to forge lasting relationships and build a trusted circle of partners

• Companies interested in meeting technology partners and finding practical solutions

Entry fee:

• Retailers & Brands: limited free entrances; from $2,495

• General Admission: from $2,695

• Investors: $2,075

B2B Connect 2026

Date: June 24–26

Location: San Diego

Overview:

B2B Connect is an invitation-only event run by WBR. It targets senior-level digital commerce, marketing, and ecommerce leaders (both manufacturers and distributors). The 2026 edition promises curated 1:1 meetings, roundtables, panel discussions, and networking in a resort-style setting. A carefully revised list of guests with a controlled buyer-to-seller ratio makes it more exclusive and high-touch – as well as efficient – than a typical large expo. Attendees can submit a request to qualify on the official website.

Best for:

• Ecommerce digital transformation leaders

• B2B executives looking for solutions to enhance their strategies

• Senior professionals focused on creating B2C-like shopping experiences

• Leaders seeking quality networking through curated 1:1 meetings

Entry fee: Invite-only experience

White Label Expo

Date: September 23–24

Location: Las Vegas

Overview:

It is a global product-sourcing expo that connects retailers, marketplace sellers, and entrepreneurs with hundreds of manufacturers and suppliers. It will feature an extensive exhibitor floor, keynotes, and masterclasses – all designed to help brands discover new products and expand their sourcing strategies. This ecommerce live event attracts a diverse community of brands and marketplace sellers looking to expand their assortments and explore emerging consumer-product trends.

Best for:

• Online retailers and Amazon sellers seeking new product sourcing opportunities

• Startup businesses and entrepreneurs looking to launch private label brands

• Ecommerce professionals discovering white label suppliers

• Sellers looking to diversify their product offerings and find manufacturing partners

• Business owners seeking access to hundreds of contacts in one location

Entry fee:

• Not on sale yet

Why should you visit ecommerce conferences?

Think of each local and global ecommerce event as your industry's annual pulse check. No doubt, you can read about ecommerce development, marketing, and other trends online, watch webinars, or communicate with peers on LinkedIn or other platforms. Yet it's an entirely different experience to be in a room with people who actually get what you're dealing with. What you actually get is:

• Not just contacts but connections. You have honest conversations with people solving similar problems. Chats during coffee breaks may give you valuable contacts for addressing complex questions or building business partnerships.

• Everything under one roof. Most conferences bring together vendors, tech providers, and industry experts all in one place. You can cut weeks of research, ask direct questions, etc.

• Practical tips and fresh insights. The sessions themselves offer perspectives you won't find in blog posts or on LinkedIn. Speakers often share what actually worked (and what flopped) in their businesses.

• A chance to think strategically. Stepping away from your daily routine helps you think bigger. You get some space and the right environment to consider what to do next.

Ecommerce trade shows also enable you to stay current without getting overwhelmed with endless trends and updates. The organizers have already done the work of figuring out what matters right now.

How to choose the right ecommerce conferences to attend

Although you can expect all of the above, some conferences provide more value than others. Moreover, the very idea of the “best ecommerce conferences” can differ depending on many business factors. So, how to avoid wasting your time and budget? The key is matching the ecommerce live event to what you actually need right now.

1. Understand your goals. Before you look at any conference lineup, get clear on what you're trying to accomplish. A conference packed with sessions on scaling from $10M to $100M won't help much if you're still figuring out your first six figures.

2. Check the audience. The attendee list matters as much as the speaker roster. Some conferences attract enterprise teams, while others draw small business owners and solopreneurs. Look at past attendee profiles to understand it.

3. Evaluate the content. A good conference balances inspiration with practical takeaways you can actually implement. Check if there will be specific tactics and strategies, case studies, workshops, and networking – not just theory.

4. Consider the logistics. The best conference in the world doesn't help if you can't justify the cost or time away. Evaluate the timing and total investment costs. It all should make sense for your budget. Also, keep in mind that some conferences offer virtual options.

5. Look at the ecosystem. Check for side events, meetups, or unofficial gatherings happening around the conference. Sometimes the best value comes from those.

Finally, trust your gut on culture fit. Every conference has a vibe. Whether it's more of a buttoned-up event or a gathering, you should choose what looks appropriate and where you'll actually engage, rather than just observe from the sidelines.

7 strategies for getting the most out of conference networking

Walking up to strangers and starting conversations isn't everyone's natural talent. The good news is that networking at ecommerce conventions doesn't have to feel like awkward small talk at a wedding where you don't know anyone. And you can easily manage it with some preparation.

#1 Do your homework

Check if the ecommerce convention has an app or an attendee directory. Scan through it and flag a few people whose work interests you or who might be valuable connections. Having a short list takes the pressure off wandering aimlessly, hoping to bump into someone interesting. Check the speakers on social media beforehand to jump into conversations early.

#2 Show up to the things others skip

Everyone goes to keynotes. However, not everyone attends the breakfast sessions or the evening mixers during an ecommerce trade show. Meanwhile, it's often easier to start meaningful conversations here – in quieter, less formal surroundings.

#3 Ask good questions

"What do you do?" is fine, but it leads to rehearsed elevator pitches. Instead, go for something more practical (and valuable to you) or more specific (and interesting for your interlocutor to share). A few examples:

• What brought you to this conference?

• Have you been to this event before? Any sessions you'd recommend?

• What's the biggest challenge you're working through right now?

These open up real conversations. You'll learn faster whether this person is worth staying in touch with, and they'll actually remember you.

#4 Give before you take

If someone mentions a problem, and you know a tool or person who could help, share it. Make introductions. Send a useful article after the event. People don't remember those who just hand a business card and disappear. Networking at ecommerce events in the USA is a bit more than that.

#5 Use the breaks strategically

The sessions are scheduled. The breaks aren't, but they can be as valuable. Grab coffee and position yourself near high-traffic areas. Join a group that looks interesting. Comment on a session you both just attended – instant common ground. If you see someone standing alone, they're probably hoping someone will talk to them. Be that person.

#6 Follow up like you mean it

Most people who meet at ecommerce festivals connect on LinkedIn and never speak again. You may do differently. Within a week of the conference, send a personal message referencing your actual conversation. Share that resource you mentioned. Suggest a follow-up call if it makes sense – or just to keep in touch.

#7 Know when to move on

You don't have to talk to everyone at an ecommerce seminar, and you don't have to stay in conversations that aren't working. If someone's clearly scanning the room for someone better to talk to, or if the conversation has run its course, it's okay to excuse yourself politely.

The bottom line

You can't attend all the best ecommerce conferences, and to be honest, you don't need to. The goal isn't to pack your calendar but to invest in what matters most for your business right now. If something on this list caught your attention, visit the conference website to get on their mailing list. You'll be the first to know when tickets drop and when the agenda gets released.