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Headless Shopify website development for easy content management and advanced SEO features for apparel company

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OURA is a US-based company that produces textiles: headwear, air mask, skincare exfoliants, kitchen aprons. The company story and mission inspire us. They do a good thing by helping charities for children with cancer.

Business needs

OURA had a typical Shopify website that did not meet new business needs. The primary requirement was content management for detailed product descriptions, including video and photo content, SEO for effective website promotion in Search systems, and redesign to improve UI/UX. We focused on these custom features.


Our proposed solution was to continue developing the current website by implementing new integrations to existing services and updating the website with new necessary features. Such kind of optimization would save our client money as there was no need to develop everything from scratch.

We developed a new website and integrated it with the old admin panel. One of the core features was using headless architecture. It means that the client could use website content on various applications keeping custom logic by API. It is a necessary feature if the business strives to sell items on marketplaces or third-party applications. The final result was an e-commerce website integrated with Shopify Plus API that operated stock, shipping, and payment service. It helped the business to use the website as a sales tool for various markets in the US and EU.

The most exciting thing awaited ahead. One of the SEO requirements was to generate website URLs in a specific way. We used a special service for a correct link generation. When the website was ready for production, we faced an issue: previous press releases had links that didn’t work. Thus, a setup of redirect was required. We came up with a solution (proxy serverless function) that automatically redirected users from old links to related new ones. It was extremely important for the business, as it is essential to get many referrals from well-known resources and keep the results from previous PR campaigns.

One more feature successfully implemented on this project was Amazon CloudFront for Frontend deploy. It allowed users to open the website pages fast. Also, that was a cost-effective solution for the client because Amazon supported the service by itself.

Headless E-commerce Platform for OURA


We delivered a new website with the vital required features on time and within budget. The client was happy as they had more opportunities to promote their website and sell more items. By implementation of SEO requirements, we empowered the OURA website position in Search Engine and it got more traffic, namely 1000 new users per day and growing.

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  1. Our sales manager will get in touch with you to discuss your business idea in details within 1 day
  2. We will analyse your requirements, prepare project estimation, approximate timeline and propose what we can offer to meet your needs
  3. Now, if you are ready to turn your idea into action, we will sign a contract that is complying with your local laws & see how your idea becomes a real product