Head of Marketing

About the role

Requirements

• 5+ years of experience in marketing in roles such as Head of Marketing, Marketing Manager, or Marketing Lead in IT outsourcing.
• Proven track record of executing marketing strategies, scaling acquisition channels, and building sustainable organic growth.
• Excellent written and spoken English (B2+ and higher), with strong writing and editing skills.
• Experience owning MQL targets with direct responsibility for marketing performance.
• Experience managing and allocating a marketing budget.
• Experience translating strategy into clear annual and quarterly marketing plans
• Strong leadership experience, including managing and scaling marketing teams
• Proven experience managing a team of 5+ people
• Deep expertise in marketing strategy, ICP definition, and competitor analysis
• Strong understanding of content marketing, PR, social media and SEO (technical SEO knowledge is a plus)
• Hands-on experience with SEO, marketing automation, CRM systems (HubSpot or similar), and web analytics (GA4), with the ability to measure and optimize performance.
• Familiarity with paid channels (PPC, LinkedIn Ads, or similar) and how they fit into a broader B2B strategy.
• Strong understanding of core marketing concepts: positioning, customer journey, sales funnel, key messaging, content and media planning, KPIs, and performance analysis

Responsibilities

• Develop and execute B2B marketing strategy focused on driving revenue growth and increasing inbound leads
• Identify, test, and scale new growth channels for DigitalSuits
• Own MQL targets and marketing-sourced pipeline in close collaboration with Sales team.
• Plan and own the marketing budget — ensure efficient allocation
• Drive performance across all marketing channels — SEO, content, and email marketing
• Explore and build DigitalSuits' visibility in AI-generated search results (GEO),test what works, measure impact, and scale effective approaches.
• Define DigitalSuits' positioning and messaging for target markets
• Develop brand awareness across media, community platforms, and web resources
• Manage and grow DigitalSuits' social media presence across relevant B2B channels.
• Support and coordinate DigitalSuits' participation in international industry events and conferences
• Lead SEO and GEO strategy and manage ongoing efforts — technical, on-page, off-page, and AI search visibility.
• Oversee the content marketing program: blog, case studies, whitepapers
• Work closely with the design team on website design, UX improvements, landing pages, and visual assets
• Conduct market and competitive research, translate insights into strategy, present insights to top management.
• Monitor, analyze, and report on marketing performance using GA, Ahrefs, GSC, and other tools.
• Lead and scale the marketing team, including hiring, training, and performance management.
• Build and maintain a KPI framework and performance review process for the marketing team
• Drive continuous improvement of marketing processes and workflows across the team
• Integrate AI tools into day-to-day marketing activities to increase team performance and output
• Work cross-functionally with development and sales teams.
• Manage and brief external teams when required

Nice to have

• Experience in ecommerce / Shopify
• Experience in product marketing
• Experience in brand development: positioning, visual identity, and messaging
• Experience with AI process automation and building AI-powered workflows for day-to-day marketing activities