A B2B store requires tools that differ from those used in retail. Your wholesale customers need bulk ordering, custom pricing, and quick reordering. All of these are features that most standard themes don’t handle well. Our guide will help you skip the unnecessary hassle and move straight to the options that work. We’ve drawn up a list of B2B website templates, analyzing their functionality, pricing, and user feedback. The top performers are:
| Theme | Rating | Price | Prominent trait |
|---|---|---|---|
| Trade | 33% | Free | Shopify’s native theme |
| Canopy | 94% | $400 | Amazon-inspired and optimized for large-scale selling |
| Warehouse | 85% | $320 | Built for big catalogs and tech merchandising |
| Hyper | 98% | $400 | Easy to scale and optimized for wholesale |
| Athens | 100% | $300 | Perfect for hardware, tools, and equipment shops |
| Xtra | 99% | $100 | A versatile theme that suits any industry and catalog |
| Bullet | 93% | $360 | Elegant design, initially created for beauty brands |
| Zest | 99% | $330 | Mobile-first theme, perfect for activewear and clothing |
| Pursuit | 98% | $350 | Affordable and functional, for medium-large merchants |
What are Shopify B2B themes?
Any theme you choose acts as a storefront design for your wholesale operation. Regular Shopify themes focus on individual consumers browsing and buying quickly. B2B stores have requirements that go beyond. These include advanced product filtering, custom quote forms, and wholesale pricing capabilities.
Your cousin buying a pair of sneakers for herself behaves nothing like a purchasing manager ordering 500 units for their company. A B2B theme needs to handle that reality. Hence, it’s critical to consider aspects like bulk orders, tiered pricing structures, and the longer decision-making process that comes with business purchases during Shopify theme development or Shopify theme customization.
Top Shopify B2B features to look at
When evaluating Shopify themes for B2B ecommerce, it makes sense to pay attention to the following:
Custom pricing and tiered discounts. They let you tailor your store to specific B2B requirements. The retail customer pays one price, while small wholesale accounts receive another, and the largest buyers negotiate their own rates. The theme needs to display these correctly and ensure each customer only sees the prices meant for them.
Quick order and bulk ordering tools. With these, customers can enter multiple SKUs at once or upload a CSV file with their entire order. There’s a difference between placing a 200-item order in three minutes versus three hours.
Customer account management. Company accounts should support multiple users with different permission levels. A purchasing manager needs different access than a CEO who’s just checking invoices.
Product catalog and filtering. Advanced filtering by product attributes, past orders, or custom categories helps buyers find what they need. Search functionality should be robust enough to handle part numbers, manufacturer codes, and industry-specific terminology.
Payment flexibility. The theme needs to support invoice generation and payment methods that businesses prefer. They are likely to use bank transfers rather than credit cards.
Quote request functionality. Sometimes buyers must request quotes for custom orders, large volumes, or special terms. A good B2B theme either includes quote request forms or easily integrates with appropriate apps.
Mobile responsiveness. Procurement managers don’t always sit at desks. B2B self-service portals must work smoothly on mobile devices, so business customers can manage their accounts and place large orders from tablets and smartphones.
Integration compatibility. B2B stores typically need to connect with ERP systems, CRM tools, and other business software. The theme should work with apps from the Shopify App Store without breaking layouts or causing conflicts.
Reordering from purchase history. B2B customers make repeat purchases regularly, so they should be able to access previous orders and quickly reorder the same items.
Maybe you won’t need all the mentioned features. Focus on what your customers actually do and look for instead of choosing what sounds impressive just in case.
Best Shopify B2B themes
Selecting a theme can be more serious than you expect. Get it wrong, and you’re dealing with frustrated customers, lost orders, and a developer invoice that makes you wince. To help you avoid this, we’ve prepared some tried and tested Shopify B2B examples.
Let’s get into the specifics of each.
Trade
Description: Shopify has its own theme specifically designed for wholesale. On the bright side, it’s a native B2B website template. Using what’s been designed for the ecosystem always comes with advantages. Full compatibility and support are among those. Moreover, the theme is free to use. However, there were several critical reviews. Some users report overall complexity and occasional bugs. Yet, we’d give it a chance.
Key features:
The theme was built for wholesale, so the layouts are optimized for B2B.
Flexible design and customization settings for adjusting the looks without coding.
Advanced settings for quantity rules, volume pricing, etc.
Marketing tools, including cross-selling, quick orders, customizable forms, and more.
Well-designed product discovery with enhanced search, numerous filters, and a mega menu.
Positive reviews: 33%
Price: Free
Canopy
Description: Canopy has a reputation as a reliable theme for B2B operations. If not the absolute best Shopify theme for wholesale, it’s been in the top for ten years already. Canopy is continuously refined and constantly receives praise from its long-term customers. Things that stand out the most in these reviews are well-written code, logical setup, intuitive interface, and advanced customization.
Key features:
Built for large carts and inventories, and thus, easy to scale.
Prominent search bar paired with always-visible cart sidebar.
Predictive search and numerous configurable product filters.
Flexible sections for cart, marketing and conversion, merchandising, and more.
Comes with built-in SEO and speed optimization from the start.
Positive reviews: 94%
Price: $400
Warehouse
Description: Merchants report managing effectively over 10,000 products using Warehouse. And yes, smooth performance and fast loading speeds come as a part of the offer. Businesses often stick to this theme as they scale. It is also a good option for brick-and-mortar stores transitioning online. For as long as you update the theme in time and don’t get stuck with its outdated version, you can enjoy its vast functionality to the fullest.
Key features:
Tailored for catalogs with thousands of items with nuanced product page settings.
Highly versatile layout with custom settings for the unique display of products.
EU translations supporting English, French, Italian, German, and Spanish.
Functionality for promotion, cross-selling, and scarcity marketing.
Coded with performance from the very start to be fast right out of the box.
Positive reviews: 85%
Price: $320
Hyper
Description: Hyper stands out for its clean design, fast performance, and extensive built-in features. It works particularly well for stores with large inventories and thousands of SKUs. The theme includes all sections needed to showcase products professionally and in a trendy way. Users appreciate its flexibility and ease of customization. Yet, some note that certain advanced functions require professional Shopify theme customization.
Key features:
Vast customization and flexibility for tailoring designs to the details.
Advanced pricing rules, bulk order features, and multi-currency.
Rich promo features: tiles, popups, banners, badges, and in-menu promos.
Well-designed product discovery and checkout flows with multiple options each.
SEO-friendly architecture, promising to load pages twice as fast as any regular store.
Positive reviews: 98%
Price: $400
Athens
Description: The stunning 100% positive feedback certainly makes Athens worth consideration. According to users, the theme reduces dependency on external apps. It’s pretty simple: it offers comprehensive built-in features and full optimization for SEO and performance, keeping costs down. Moreover, the support team can even provide custom CSS solutions at no extra charge. And long-term users report continuous improvements.
Key features:
Built primarily to accommodate the catalogs of tools and hardware.
Offers built-in translations, making it easier to expand internationally.
Over 37 flexible layout sections to highlight the categories, showcase parts, etc.
Robust merchandising functionality for product pages.
Highly customizable to cater to different user needs.
Positive reviews: 100%
Price: $300
Xtra
Description: Xtra is an affordable Shopify wholesale template with a feature-rich package. Significantly cheaper than its competitors, it handles big catalogs well and is hardly lagging behind (it’s often the opposite). Built-in SEO and UX features reduce dependency on external apps. The downsides? Some users mention wanting more customization flexibility. Also, customer support is not always instant.
Key features:
50+ premium features like quick view, promos, specifications, etc.
Bulk upsell feature to easily encourage customers to buy related products.
Design optimized for performance and various devices.
Conversion-focused approach to functionality development.
Expert help from the dedicated theme specialists – live only, no chatbots.
Positive reviews: 99%
Price: $100
Bullet
Description: This is one of the fastest-loading Shopify themes available – as reported by users. Bullet shows blazing performance even on older smartphones and less powerful devices. The theme also stands out for its unique modern design. For all its strengths, Bullet is less feature-heavy than its competitors. It comes with fewer built-in customizations than some alternatives mentioned above and occasional conflicts with third-party apps.
Key features:
Power and speed wrapped in a stylish design.
High-resolution product imagery with zoom-ins to highlight the details.
An emphasis on the visual elements as a conversion driver.
Lookbooks, combined listing, and before/after image slider available.
Numerous options for product discovery and ordering (pre-order, quick buy, etc.).
Positive reviews: 93%
Price: $360
Zest
Description: Zest builds its image around boldness. Such positioning, along with clean modern aesthetics, makes this wholesale Shopify template work particularly well for beauty, wellness, jewelry, clothing stores, as well as mobile-first product stores. Users admit that extensive functionality is more than enough, and there’s hardly any need for additional apps. On top of that, support tends to assist with customizations beyond basic troubleshooting.
Key features:
Every section is fully responsive and built as mobile-first.
Product discovery is designed to closely model the offline experience.
Minimalistic design and neutral colors used to highlight the products.
Product discovery includes infinite scroll, collections, and more.
Robust marketing and conversion tools, from trust badges to promos and counters.
Positive reviews: 99%
Price: $330
Pursuit
Description: One more top Shopify theme for wholesale, Pursuit was developed for medium-large merchants. It still supports large product catalogs. Having thousands of SKUs and complex navigation requirements won’t be a problem if you opt for Pursuit. Another theme’s highlight is its ability to handle varying image sizes from different suppliers uniformly. The developer promises money-saving functionality and full commitment to your goals.
Key features:
Vast functionality with a variety of configurations for effective sales setup.
Enhanced product discovery, including navigation across collections and live search.
Universality, with versatile blocks like animations, lookbooks, nutritional information, etc., available.
Tools for marketing and conversions, from customizable forms to cross-selling.
Outstanding customer support.
Positive reviews: 98%
Price: $350
DigitalSuits – your progressive Shopify B2B partner
An off-the-shelf Shopify wholesale theme gets you started, but it rarely takes you where you need to be. Working with a verified Shopify Partner like DigitalSuits means building around your actual business processes instead of adapting to theme limitations.
As a full-service ecommerce agency specializing in Shopify development, we can help you get more control over your store. We build original Shopify themes from scratch and provide Shopify theme customization to match your request. Our team can cover everything from store setup to migrations and creating the functionality that doesn’t exist yet.
If you’re ready to start or have any questions left, contact us and let’s talk.
Frequently Asked Questions
Can I use the same Shopify theme for both B2C and B2B customers?
Yes, but it requires careful setup. Many modern themes support dual operations by using customer tags, separate catalogs, and conditional content display. The challenge is maintaining a smooth experience for both audiences without confusing either group.
Are free Shopify themes suitable for B2B operations?
Free themes can work for simple Shopify wholesale setups. But they have limitations. Such templates typically lack flexibility or built-in B2B features like quick order forms, advanced filtering, or customer-specific pricing displays. You’ll need to rely heavily on apps to fill these gaps, which can increase your monthly costs and create potential compatibility issues.
How long does it typically take to set up a Shopify B2B theme?
If it’s a pre-built wholesale theme on Shopify with standard features, basic setup takes a few hours to a couple of days. Also, consider the time needed to upload products, set up customer groups, configure pricing rules, test workflows, etc. If you’re customizing the theme or building custom features, expect weeks rather than days.
Do B2B themes slow down my store compared to regular themes?
Not inherently, but poorly coded ones can. A B2B theme often handles more complex logic that requires more processing. Well-built themes optimize these processes to maintain speed. Also, the real performance impact usually comes from the apps you add rather than the theme itself.
Do I need a Shopify Plus account to run a B2B store effectively?
Not necessarily, but Plus unlocks significant advantages. Standard Shopify plans now include basic B2B features. Plus adds wholesale channel capabilities, automation through Shopify Flow, better API access for integrations, and improved customization. Smaller B2B operations with simple pricing structures can still run well on lower-tier plans.
Written by
Anastasiia Moskvichova
Content Marketing Specialist
Anastasiia is an enthusiastic content writer who diligently researches and curates valuable information to craft engaging content tailored for readers with a keen interest in marketing, sales, and technology.
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