Deck of Scarlet is a US-based beauty startup that produces clean, vegan cosmetics without animal testing. The company encourages women worldwide to be game-changers and rule-breakers. It shows bright, creative make-ups and inspires girls to make their own makeup using brand collection tutorials. Also, it builds a community of brand ambassadors, giving them a new limited edition collection monthly. This is a real opportunity to complement each community member's personality. Besides, it is a marketing tool to attract more people to the brand.