
Synsel
Implementing AI for recruitment automation and building an interactive dashboard to streamline sales processes.
Creating an AI-powered talent sourcing automation for a staffing agency
Location:
Netherlands
Cooperation model:
Industry:
Recruitment
Partnership period:
February 2023 – now
Improvements plan:
Discovery phase, requirements and estimation analysis, software development, maintenance and support
Team size:
4 Full-stack engineers, CTO, DevOps, Project manager, QA
Technologies:
About the client
Synsel is a Netherlands staffing agency focused on finding the best jobs for technicians, such as mechanics and engineers. They put the candidate first and consider their wishes to match them with the company relevant to their ambitions. Synsel has an extensive network of industrial automation, electrical, and mechanical engineering technicians and cooperates with over 2,500 companies that require technical specialists.

About the product
The Synsel company provides technical vacancies on its website with an option to filter results based on specialty, education, experience, and more. Technicians can apply for vacancies for further interviews with Synsel advisors. During the interview, a consultant builds a list of the candidate’s skills and wishes and then searches for more job opportunities and the most relevant companies for the candidate. Once the candidate and employer are matched, Synsel hires the specialist and connects them with the company.


Challenge overview – automating recruitment process
The Synsel team was looking for solutions for talent sourcing automation to give their hiring managers more time to focus on developing networks and closing deals. For this reason, they decided to develop an AI-powered system that automates tedious tasks such as creating CVs, generating emails, and matching candidates with the right opportunities based on their unique interests and requirements. To fulfill their goal, Synsel hired the DigitalSuits dedicated development team with expertise in genAI integration and machine learning.

Our solutions – implementing AI for recruiting process automation
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Dashboard for process management: Our team ensured business process automation with AI for a recruiting dashboard to manage hiring and sales processes in one place. We created a convenient UI with access to all calls with candidates, along with an eleven-step sales workflow.
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Speech-to-text implementation: In the recordings section, we implemented a speech-to-text tool powered by Assembly AI to automatically generate transcriptions for every call, and create conversation summary and further action points for a manager. On top of that, every conversation is scored by the system (from 1 to 5 points) based on relevant requirements to let managers learn from their mistakes. The recording transcriptions are also used for the next steps of sales workflow, such as CV and email generation.

- CV generation: Through OpenAI integration, we created a tool that automatically transforms an interview transcript, candidate’s Linkedin information, and their original CV into a well-structured AI-generated CV ready to be sent to companies that have potential interest in such a candidate. This way, a manager can immediately or after minor changes send the CV to relevant companies, completing this step much faster than if they would do it manually.

- Matching system integration: Synsel’s hiring managers used to semi-automaticly sift through over 20,000 vacancies to find the best match for each candidate. Our team developed a talent sourcing automation solution that finds up to 250 best vacancies and scores them based on their relevancy to candidate’s skills and wishes. This was achieved using the RAG (Retrieval Augmented Generation) framework that employs a similarity search approach, transforming text data into the vector format to find matches between candidates' requirements and job descriptions. We also added the time needed for a candidate to get to a potential office, comparing the candidate's current location with the company's location. This option is crucial since many candidates consider time to commute as one of the priority factors in making career decisions.

- Contact information scrapping: To enable managers to contact the right person in companies that fit a candidate's profile, the system searches for contact information in both internal databases and external sources, such as Linkedin. Thus, a manager sees in the dashboard at least two contacts for every relevant company, each with a name, an email address, and other available information. Even more, every contact is labeled with a tag that shows if it's the best person to communicate with.

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Email generation: At the next step, the system automatically creates an email to introduce a technician to companies that fit their expectations. Synsel’s manager only needs to check the generated email for accuracy before sending and change the contact’s status based on their feedback after the email is received.
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Integration with job aggregators: Our team ensured integration of the company’s applicant tracking system (ATS) system with third-party job platforms for accurate tracking of new relevant vacancies and their publication on the Synsel website with unique descriptions. We also implemented filters to ensure only valid data is included.

Results of using AI for recruiting tasks automation
By collaborating with DigitalSuits, the Synsel company started to use AI for business process automation within a dashboard tailored to their specific staffing objectives. The implemented tools have streamlined the hiring process, significantly saving both time and sales resources by automating repetitive tasks. The integration with various job platforms lets them expand their vacancy database by 25%, providing technical candidates with more relevant job opportunities.
