About the role

We are looking for an Outreach Specialist / Linkbuilder to join the DigitalSuits marketing team. At DigitalSuits, we focus on an inbound marketing strategy to build a strong company brand in the target markets. We combine strategy, content, SEO, and ethical link-building to deliver measurable, data-driven results. Your role is to build and maintain high-quality backlinks that enhance SEO performance and support the company’s digital growth goals.

Requirements

At least 1 year of experience as a Outreach specialist or similar role with a focus on US/EU markets
English writing skills – B1/B2
Understanding of SEO fundamentals, link quality, and metrics
Experience with analysis and optimization tools like Ahrefs, SEMrush, Moz, Google - [check] Analytics, Majestic etc. (website analysis, donor selection)
Ability to evaluate domains for outreach using key metrics (DA/DR, Traffic, Spam Score)
Ability to create effective briefs and assignments for content writers
Experience building long-term relationships with partners, webmasters, and bloggers for link placements and publications
Basic HTML knowledge (page structure, tags, anchor links)
Attention to detail, accuracy, and responsibility
Analytical skills: Ability to analyze competitors’ links, identify high-quality resources for link building, and track link profile dynamics

Responsibilities

Creating and implementing strategies to obtain high-quality backlinks from authoritative and relevant sources
Research and analyze websites for link placement opportunities
Evaluate domain quality based on traffic, authority, spam score, and other metrics
Selection of donor websites according to given parameters (identify and qualify websites with strong authority and relevant context for link placement)
Search for webmaster contacts and communication with webmasters
Monitor and analyze the effectiveness of published links and regularly update the donor base
Monitor competitors’ backlink strategies and benchmark against industry best practices
Ensure that SEO strategies are effectively implemented
Cooperate with other team members to ensure timely content delivery. Preparation and adaptation of content for placement (checking URLs and anchors). Publication control
Manage spreadsheets and internal databases
Link Insertion - search for individual donors where we can agree to add a link to our project to existing articles
Finding new opportunities for free link building

Would be a plus

Experience in establishing link building processes
Experience working with Screaming Frog, Linkchecker, Netpeak Spider, Netpeak Checker
Experience working with tools for mass mailings and automation of outreach processes
Experience promoting international websites: Working with multiple language versions and international markets is a plus
Existing partner resource base