Question 1

How is e-commerce software development beneficial to small and medium-sized businesses?

Accepted Answer

E-commerce software allows businesses to stand over the competition, increase market presence and reach customers better. Here are some benefits of e-commerce solutions:

- reduction of human input and communication;
- establishing store quickly;
- reduction of administrative and labor costs;
- eliminating manual errors;
- increase sales by better audience reach;
- improved order tracking and customer service;
- delivery of targeted content to wider auditory.

Question 2

What platform is better to use for an e-commerce store?

Accepted Answer

Based on our experience, time to market using Shopify and BigCommerce is short. You can do all necessary setups within one day: create an account and store, select or buy a theme, fill in the content, set up shipping and payment methods, buy a domain — well done, your website is ready to launch!

In the case of Magento and WooCommerce, it takes much more time. Firstly, you need to deploy store infrastructure, hire developers to configure the server and activate the domain, configure and connect certificates.

From our perspective, Shopify is a front-runner. This platform can be adapted to your specific e-commerce needs and business model. Shopify is in the lead by most metrics.

Question 3

What are e-commerce trends in 2022?

Accepted Answer

By reviewing the last tendencies of 2021, here are the main e-commerce trends in 2022 that we want to highlight:

**Omnichannel presence**. If your consumers can’t find you in some channel — you lose them. As the market is getting highly competitive, it’s vital to increase the market presence in different channels. That is why the omnichannel approach — is a must in 2022. To turn it into reality we offer Headless architecture. Going headless, website admins can create, change content, and design without hurdles, and you will not need to add code to the back-end or hire a development team. Thus, channels acquisition will be faster and more effective.

**Product recommendations**. After receiving smart recommendations, consumers are highly likely will buy a product even if they didn’t intend to do so. To increase sales, it’s important to provide your consumers with great customer service and offer more suitable items. To succeed in this, it is necessary to implement new algorithms in your store.

**Chatbots**. Chatbots are on the rise. It is an AI-powered intelligent assistant, that helps customers at any time with any request. Chatbots are learning from interaction with humans, so the experience is getting more natural. It helps to improve customer service, learn the intention of the shoppers and engage them more.

**D2C direct sales**. The possibility to avoid a large number of resellers and intermediaries makes the delivery chain much more efficient and creates a better consumer experience. 'Direct to the consumer' idea is possible through an online store and will stimulate selling by offering customers lower prices and better purchasing through:
- advanced marketing tools; 
- third-party service integration;
- easy content management;
- customer service support;
- subscriptions and online communities.

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