Elite Fashion Brand
Creating a custom Shopify Plus feature for a premium fashion brand to increase sales
Deck of Scarlet
Migrating customer information to Shopify with secure user accounts and purchase history transfer for a beauty startup
Seamless Shopify migration with 100% account transfer and 95% first-try logins
| Location | New York, USA | Cooperation model | Fixed cost |
|---|---|---|---|
| Industry | Partnership period | June 2020 - July 2020 | |
| Improvements plan | Discovery phase, requirements and estimation analysis, prototyping, MVP release, new features development, support and maintenance | Team size | 2 Shopify developers, Team lead, Project manager |
| Technologies | |||
About the client
Deck of Scarlet a US-based beauty startup founded in 2017. It is a cosmetics brand that prioritizes health by using vegan, cruelty-free formulas that combine striking hues, innovative textures, and distinctive finishes to empower self-expression while staying true to skin-loving ingredients. Inspired by the power of scarlet – a color that symbolizes passion, courage, and empowerment – the brand’s redefining what it means to be “clean.”
What makes Deck of Scarlet truly stand out is its exclusive makeup subscription service that draws inspiration from the appearances of well-known YouTubers and creators.
About the product
The Deck of Scarlet’s website is easily navigable with categories like Eyes, Lips, Face, Fragrance, Bundles, and Tools. The makeup products range from mascaras, eyeshadow palettes, to eyeliners, lipsticks, lip glosses, blushes, bronzers, and face brushes. They also offer a selection of perfumes, which vary from EDPs to travel sprays, and makeup bundles, kits, sets, and starter kits.
In addition, Deck of Scarlet’s website also features a blog section that covers the latest beauty trends, expert advice, and seasonal makeup tips to keep your look fresh and on-point.
Migrating clients to Shopify from another platform: Challenges
The founders of Deck of Scarlet are dedicated to providing outstanding service to their customers. While working on their new website, they approached us with a request for custom Shopify web development. They needed to ensure a secure accounts migration to Shopify. Otherwise, current user accounts would be lost, and clients would have to register again.
Losing accounts could disrupt the experience, reduce sales, and disengage loyal customers, while changes to familiar login URLs risked confusion and dissatisfaction. The Shopify migration process needed to be secure and efficient to protect sensitive data while maintaining brand continuity.
Our team was eager to take on this challenge and ready to offer solutions for a smooth transition and safeguarding user information.
How we migrate customer information to Shopify: Solutions
To address these challenges, we employed advanced technologies and strategies to improve the store's functionality. Here are the solutions we implemented:
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Custom database migration: Since Shopify's basic functionality does not support seamless user migration, we offered a custom database migration solution. We built a robust data migration to Shopify solution using Node.js and the Shopify Admin API. This allowed us to transfer all user credentials, purchase history, and account details from the old system to Shopify without compromising security or user experience.
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User account verification: To avoid account recreation, we implemented a system to verify user accounts upon login. When a user attempted to access their Shopify account, our system checked if their credentials existed in the old database. If they did, we automatically created a Shopify account for them and securely linked their past order history. This process was supported by GraphQL for fast and efficient data queries.
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Seamless login with old URLs: To maintain continuity for customers, we ensured that they could still log in using the old URLs, even though the new site was hosted on a different domain. We achieved this by setting up redirects, preventing any disruption in user experience.
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Tailored themes and layouts: Using Slate, a store template toolkit for Shopify theme development, we designed custom layouts and themes that streamline the user interface of the store and ensure brand consistency. Additionally, we used Webpack to enhance performance and efficiency, improving the ecommerce customer experience and ensuring smooth browsing.
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CSS improvements: We fine-tuned the CSS (including margins, font sizes, and spacing) to align the store’s visual aesthetics with the brand’s identity.
Results
Our collaboration with Deck of Scarlet resulted in a secure and seamless Shopify data migration to their new website, reflecting the brand’s commitment to customer convenience, satisfaction, and exceptional user experience. Thanks to the DigitalSuits team’s tailored solutions, the following improvements were achieved:
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95% of users successfully logged in on their first try, keeping their experience seamless and familiar
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100% of user accounts transferred without the need for re-registration
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The site performance increased by 24%, leading to improved user experience
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All purchase histories and account details preserved and easily accessible
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Current users can log in using their credentials through the old domain URL
Interested in our services? Reach out to us, and let’s discuss how we can help your business.
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