Performance optimization of a Shopify Plus website through Shopify retainer services
Shopify Plus performance optimization case
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Nutritional Supplements

Performance optimization and UI/UX adjustments for three Shopify Plus-based websites through Shopify retainer services

Enhanced functionality and optimized load times to maximize user engagement

Location

Cheyenne, WY, USA

Cooperation model
Industry

Vitamins & Supplements

Partnership period

October 2023 - now

Improvements plan

Discovery phase, requirements and estimation analysis, new features development, support and maintenance

Team size

2 Shopify developers, QA, Project manager

Technologies

Shopify, Shopify Plus, JavaScript, SCSS, HTML, Liquid, GEM pages builder

About the client

Our client’s company was created to address the complex and unique health challenges that traditional medicine often overlooks. With a focus on holistic, natural solutions, the company began with a single mission: to heal the body’s “control center,” the gut, which is essential for energy, mood, immunity, and overall well-being. Partnering with us, they now have a digital experience that is as empowering as their products.

About the client

About the product

Unlike one-size-fits-all remedies, our client’s products are crafted to adapt to the specific needs of each person. These solutions are rooted in extensive research and consultations with thousands of customers.

These unique products were designed for specific needs, settling hormonal changes, digestive issues, and mood swings. We are immersively proud to have contributed to a journey of blending high-quality products and online innovation, creating a unified brand experience on Shopify Plus.

About the product
Load time improvements

Challenge overview

The client approached us to optimize performance across their three Shopify Plus-based online stores. Our talented team embraced the challenge of delivering a superior online shopping experience. Here are some of the key challenges we faced during the project:

  • Complex requirements: We needed to implement multiple sections using metafields, which demanded a thorough understanding of Shopify’s features to meet the brand's specific needs.

  • Blending style with usability: Achieving the right balance between an attractive design and practical features, like sliders and "View more" buttons, was crucial. Our aim was to create a visually stunning site while ensuring it remained user-friendly.

Challenge overview

  • Content management: We prioritized building a content structure that would enable the team to easily update and customize the site in the future. This careful planning was essential to prevent performance slowdowns later on.

  • Quality assurance: Ensuring seamless functionality across all devices was a top priority. We recognized that any errors could frustrate users post-launch, so thorough testing was critical.

  • Script integration: Our team worked diligently to integrate scripts into the codebase, ensuring smooth functionality throughout the site.

  • Website speed optimization: By focusing on Shopify speed optimization, we significantly elevated the overall user experience.

Challenge overview for supplements brand

Our Solution

Getting the task to enhance the overall functionality and performance of the sites, we tackled several key tasks:

  • Connected scripts on the code base: We integrated the necessary scripts and needed to ensure that everything worked for our client smoothly and effectively.

  • Website speed optimization: Our team focused on optimizing the websites for speed, making sure pages load quickly and provide a seamless experience for users on all three stores.

  • Shopify optimization: We enhanced the Shopify setup to ensure it meets the specific needs of the brand and improves the overall performance of the websites.

Our solution for performance optimization

  • Migration to New Shopify Checkout: We successfully migrated all three stores to the new Shopify checkout, streamlining the purchasing process for customers and reaching new standards of the Shopify platform.

  • New sales page for the US store: We developed a new sales page for the US store, designed to attract customers and increase sales.

  • Looking ahead: We suggest using the GEM application less. This will help us clean up the code and make important improvements for better performance. Our client will have full control over the page's colors, layout, and content without depending on GEM.

Our solution

Result

Thanks to continuous enhancements by DigitalSuits, the client now enjoys optimized load times, improved functionality, and a significantly better customer experience.

With ongoing development, we look forward to further advancing their digital journey, maximizing customer engagement and satisfaction across all three stores.

Results

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