Luma Nutrition

Enhancing the ecommerce journey for a nutritional supplements company with tailored functionality

Transforming Shopify 2.0 website: Luma Nutrition's digital revamp

Location	Los Angeles, CA, USA	Cooperation model	Retainer/Dedicated team
Industry	Ecommerce, Healthcare	Partnership period	May 2023 - now
Improvements plan	Discovery Phase, Requirements and Estimation Analysis, Prototyping and Designing/ MVP release, ongoing support and maintenance	Team size	2 Shopify developers, QA, Project manager
Technologies	Shopify, Shopify Plus, JavaScript, SCSS, HTML, Liquid, React.js

About the client

Promoting well-being and ensuring healthy lives for people of all ages is the mission of Luma Nutrition. Today, there is an abundance of healthcare products available, but only the most responsible brands prioritize the future of their customers. What sets them apart?

Motivated to enact change, Luma Nutrition emerged, focusing on natural health solutions with personalized and prompt assistance. Luma Nutrition was born out of the health needs of Americans searching for superior health solutions. It all started with a passion of the company owner for healthy living ignited during studies in Kinesiology. Following this, a four-year military service as a US Army Infantry Officer revealed systemic health challenges facing Americans.

About the product

Today, among the diverse range of products addressing various health concerns, Luma Nutrition provides rigorously tested, high-quality, all-natural supplements. These supplements are designed to support general well-being and enhance the quality of life. All their products are made in the USA, produced in a GMP-compliant facility, crafted with high-quality ingredients, undergo third-party testing, and are non-GMO.

Challenge overview

Embarking on a comprehensive Shopify Plus-based website enhancement project for the client, we started with minimal tasks focused on improving the site's design and functionality. Over time, this evolved into a continuous engagement under Shopify retainer services, where we are now working on constant updates and solving more complex tasks.

Technical integration complexity: Providing integration of custom features such as bundle sales and predictive search, and ensuring smooth interaction with third-party apps like Skio and Track 123.
Customization and design consistency: Implementing design improvements across multiple pages while maintaining consistency and usability was a challenge. Customizing the FAQ section and creating product page templates required precise attention to detail to meet branding and user experience standards.

Performance optimization: The site experienced significant performance issues, particularly with image-heavy content. The challenge was to optimize page speed while maintaining visual appeal, ensuring an enhanced user experience without compromising functionality.
Accessibility handling: The client wanted to ensure their website complied with the US accessibility standards. This involved creating tailored solutions to guarantee usability for all users while meeting every required standard with excellence.
Iterative improvement: The client faced the challenge of collecting and analyzing test data and customer feedback to continuously refine and enhance the website. They need to promptly address any emerging issues and make data-driven improvements, ensuring an optimal user experience and sustained satisfaction over time.

Our solution

Our solution encompassed a comprehensive redesign and optimization initiative, enhancing user experience through modern design updates and extensive website regression testing.

Revamp and optimization: Our team made extensive design improvements on key pages for a modern, user-friendly experience. We optimized landing pages and navigation menus, content layout, call-to-action buttons, images, media, and forms to ensure better performance and engagement.
Bundle sales integration: We implemented bundle sales functionality using Skio. This involved detailed negotiations with the Skio team to ensure that custom functionality was correctly adjusted and operational, providing a seamless shopping experience.
Enhanced page design: Our team customized the FAQ section and redesigned the collections page to create a more appealing and efficient user interface. We also developed new templates for product pages (PDP) with a focus on bundle functionality.

Custom checkout features: We added new checkout functionality, including predictive search. These enhancements improved page load times and ensured a smoother checkout process.
Order tracking integration: DigitalSuits’ team implemented order tracking using the Track 123 app to let customers monitor their orders from start to delivery, enhancing the post-purchase experience.
Accessibility handling: Our team implemented comprehensive solutions to ensure compliance with accessibility standards in the USA, enhancing user experience for all people.

Continuous support: Through our retainer program of 50 hours per month, we provided ongoing support for the site on the Shopify 2.0 platform, ensuring its continuous optimization and performance.
Speedy browsing: We supercharged the website's performance and improved SEO by implementing lazy loading for images. With this smart optimization, images load only when they enter the viewport, resulting in lightning-fast page load times and a more efficient browsing experience.

Result

The collaborative efforts of DigitalSuits’ Shopify Plus developers and the Luma Nutrition team ensured that the website not only met but exceeded the client's expectations, delivering exceptional results in terms of efficiency, conversion rates, and customer satisfaction.

Enhanced efficiency: The updates led to significant improvements in backend operations and streamlined business processes, resulting in more predictable and favorable business outcomes.
Increased conversions: The optimization of the Shopify checkout process and the integration of bundle sales functionality resulted in a substantial increase in conversion rates, boosting overall sales performance and revenue generation.
Improved customer experience: The improvements in site speed, accessibility, and design enhancements led to smoother navigation, faster loading times, and an overall better user experience.

What our clients say

Sergei Gusev

Co-founder and CPO

,Scentbird

5.0

"They did everything possible to launch our website on time."

DigitalSuits successfully executed on time, adhering to requirements, and a strict budget. The team's project management was extremely efficient. The team lead, in particular, always maintained a positive attitude and showcased utmost professionalism at all times. They truly went above and beyond.

Takeshi Amano

CEO

,Ikedayama

5.0

"I’m very happy with DigitalSuits."

Internal and external stakeholders have been pleased with DigitalSuits' development skills. The team is capable of pivoting if their strategy doesn't work as expected. They're also open to feedback. Their responsive, talented, and committed approach enables them to establish a fruitful partnership.

Alexander Koshchits

Business Development Manager

,Azati

5.0

"They're always motivated and a great addition to our current team."

Overall, the provided resources have gelled seamlessly with the internal team, establishing a highly collaborative workflow. What's more, they have a thorough understanding of every task, allowing them to deliver exactly what's needed and offer alternative solutions. They're skilled and driven, too.

Alexandre Robicquet

CEO & Co-founder

,Crossing Minds

5.0

“We had quite a complicated project, but DigitalSuits managed to lead and support us.”

DigitalSuits integrated Shopify with our APIs and then developed a corresponding app for the Shopify App Store. This project connected all of our services and APIs through a Shopify ecosystem. DigitalSuits has successfully completed the project on time, and we’re planning to begin another one quite soon.

David Olkovetsky

Owner

,Artisan Revere

5.0

"They're extremely focused on making sure results achieve your standards."

We hired DigitalSuits to develop our website in conjunction with our designer. Our goals were to get the site pixel-perfect compared to our designs. DigitalSuits team was able to meet all of the expectations for the project. The company appreciated how well the team took their feedback and was always eager to fix any issues.

Devin Bethel

CEO

,JP Bathroom Master LLC

5.0

"They pulled the right metrics that we needed.."

The client was delighted with DigitalSuits' end product, which is now instrumental for their daily operations. The team praised their amazing project management and outstanding professionalism throughout the engagement.

Henna Mehta

Operations Associate

,Askporter

5.0

"DigitalSuits proved themselves to be specialists in their field."

The successful launch of the first demo has generated positive feedback and interest. DigitalSuits seeks constant product improvement through continuous communication and proactive team integration. Their industry expertise contributes to intuitive, efficient project management.

Kamran Doorsoun

Head of Marketing

,Janado GmbH

5.0

"The collaboration is insane! All previously discussed topics and promises were kept!"

Despite their situation in Ukraine, DigitalSuits delivered all their promises on time and within budget. Their team showcased consistent professionalism and team spirit. Moreover, they leveraged Figma to present and implement their outputs. Overall, the client was satisfied with their service.

Laurents Mohr

CEO & Co-founder

,Happyglam

5.0

"They provide good value for money and have kind staff."

The DigitalSuits team stepped in to take over the project from another vendor. The team demonstrated their effective workflow and compliance with industry best practices. As a result of this, the team was able to deliver on their tasks in a timely and professional manner. Now DigitalSuits is building and maintaining our four Shopify stores.

Maarten Raaijmakers

Product Manager

,HappySoaps

5.0

"DigitalSuits has come to the rescue in our time of need."

DigitalSuits is able to take on any challenge the client throws at them and present viable solutions. Their team completes projects quickly and efficiently; they’ve met the client’s needs. The partners communicate clearly through several channels, including email, Slack, and regular meetings.

Michael Lewis

CEO

,Claim Technology

5.0

“The DigitalSuits team fully devoted themselves to producing a quality final product.”

Their team was responsible for the IT architecture, front- and backend web development work for the platform components, and API implementations. The main app is programmed using Ruby on Rails, and the frontend was developed using React.js. They delivered superior services, assigning only highly-experienced professionals to the project.

Nick Addyman

Chairman

,Laurus Law

5.0

"They quickly grasped what we wanted to do and have designed and delivered solutions to achieve this."

DigitalSuits delivered a robust application from which the client can anticipate significant results. The team was highly motivated and demonstrated real dedication to the project's success. They weren't afraid to dig deeper into the business idea behind the product to implement the best solutions.

Sergei Gusev

Co-founder and CPO

,Scentbird

5.0

"They did everything possible to launch our website on time."

Takeshi Amano

CEO

,Ikedayama

5.0

"I’m very happy with DigitalSuits."

Alexander Koshchits

Business Development Manager

,Azati

5.0

"They're always motivated and a great addition to our current team."

Alexandre Robicquet

CEO & Co-founder

,Crossing Minds

5.0

“We had quite a complicated project, but DigitalSuits managed to lead and support us.”

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