Shopify has become a solid backbone for many businesses. It is easy to use and highly functional. The platform provides a complete toolkit for creating and scaling digital storefronts. It doesn’t require a tech background to access all the opportunities.

So why does one need extra Shopify integrations? No matter how good a platform is, it can’t be perfect. Businesses outgrow the baseline functionalities. Shopify offers excellent e-commerce opportunities. Yet, e-commerce as a business involves shipping, marketing, analytics, SEO, and other operations.

Third-party integrations can directly impact sales performance. They also influence customer experience and team productivity. Integrations matching your needs and goals will let you optimize the store’s potential and stay competitive.

In this article, you’ll find the best integrations in several categories. Each can enhance your shop’s functionality and make its management easier.

Popular Shopify integrations for store optimization

User-centric Shopify recognizes the demand for enhanced functionality. Thus, it offers seamless integration with numerous services. This includes apps explicitly developed for Shopify and third-party solutions. Yet, this diversity may be disorienting. Integrations cover diverse functionalities and aspects of online businesses. We’ve decided to start with a few useful categories:

shipping
marketing
analytics
conversion and sales
upselling
customer service
brand loyalty.

We’ve picked several options from each group to narrow the choice to the best ones.

Best shipping apps for Shopify

Shopify shipping integrations ease order management. They enable automation of shipping label generation, carrier selection, order tracking, and more. Businesses can optimize shipping workflows and show real-time status updates. Some of the best Shopify shipping apps are:

Shopify marketing integrations

This group of functionality extensions makes it easier for businesses to promote products and engage with target audiences. You can create personalized offers to drive quality traffic to your store. Some great marketing integrations are:

Analytics integrations for Shopify

Analytics integrations let you gain insights into customer behavior. Connect such tools to identify trends and make data-driven decisions. With this, you can optimize marketing strategies and interact with users more efficiently. To understand your audience better, consider using the following integrations:

Conversion and sales integrations

Integrations also allow for driving revenue sales. Their functionalities are also diverse. You can optimize product pages, manage sales funnels, improve navigation, and offer discounts. The tools for boosting sales include:

Upselling integrations for Shopify

Upselling tools stand somewhere between marketing and sales. They help brands increase average order value via personalized suggestions. Use them to encourage customers to add more items to their carts. The following solutions can help you do it:

Customer service integrations

Tools like live chat, help desk, and ticketing system improve customer care. Using such integrations will ease resolving client issues. Timely help drives customer satisfaction. And it, in turn, drives loyalty and revenue. Consider the following integrations for this:

Brand loyalty integrations

With brand loyalty tools, you can nurture customer relationships. Referral programs and rewards systems encourage engagement with the brand. It, in turn, increases customer retention. To build loyalty and encourage repeated purchases, you can use:

A closer look at Shopify integrations and their features

How to select the best Shopify integrations for your platform? To begin with, let’s see what each solution from the Shopify integrations list above can offer. Discovering their features, benefits, and usage particularities will help you understand what can suit you.

ShipStation

This is one of the most used shipping apps for Shopify. ShipStation is a multi-channel platform that simplifies shipping. It allows for processing more orders in less time, helping teams improve efficiency and save costs.

Features:

Syncs orders from multiple selling channels.
Supports shipping providers globally.
Allows for shipping and returns automation and bulk printing.
Offers a convenient tracking functionality.

Challenges:

Lack of responsive technical support.
Occasional functionality glitches.

Pricing:

30-day free trial.
Paid plans start from $9.99/month.

Pirate Ship

This is the best Shopify shipping app available for free. Even without service charges, Pirate Ship saves up to 89% off shipping rates. That’s surely a huge advantage for e-commerce platforms. But it isn’t the only one this integration can offer.

Features:

Easy setup and importing of new orders.
Automated assigning of tracking numbers and status updates.
No limits on batch postage processing.
Segmentation of stores within the app.

Challenges:

Works only with UPS and USPS.
Bulk refunds can be hard to manage.

Pricing:

Free.

ShipBob

The platform has extensive functionality for order fulfillment and inventory management. Ship Bob automatically ships orders to their warehouses in numerous locations for further processing. The service enables visibility and simplifies logistic management.

Features:

Easy setup and onboarding.
Extensive functionality customizable per your needs.
Real-time order synchronization, tracking, and analytics.
Distributed inventory for faster shipping and risk diversification.

Challenges:

Some users find the pricing model unclear.
Issue processing takes time.

Pricing:

Free to install
Custom pricing based on activity.

Klaviyo

This email marketing platform is trusted by numerous brands using Shopify. Klaviyo connects to a platform seamlessly. It also offers more features for customer retention and driving sales than just emailing.

Features:

Full SMS and email marketing functionality.
Solutions for review collection and mobile pushes.
Precise segmentation into user audiences with detailed profiles.
Targeted campaigns and automated A/B testing.
Advanced analytics and predictive data.

Challenges:

Some users find the interface difficult to understand.
Lack of good support and ticketing system.

Pricing:

Free plan available.
Paid plans for larger SMS and email bases start at $15 and $30/month.

Privy

This platform lets you set up website popups, abandoned cart reminders, or email and SMS marketing campaigns in a few minutes. Privy has a straightforward drag-and-drop interface. You can pair it with many other tools to improve retention and conversions.

Features:

Smooth integration and fantastic onboarding.
A vast selection of templates for campaigns and A/B testing.
Email and SMS automation.
Newsletters and abandoned cart outreach functionalities.
Advanced analytics for tracking sales and marketing campaigns.

Challenges:

A free plan is very limited.
Updates can take too long to load.

Pricing:

15-day free trial.
Paid plans are available at $24, $30, and $45/month.

Drip

This is another multi-functional Shopify marketing integration. With Drip, you can automate marketing activities, set up email campaigns, and manage popups. Moreover, the platform provides rich functionality for account and campaign customization.

Features:

Connects to Shopify in a few clicks.
Detailed customer analysis with real-time segmentation.
Workflow templates for welcome, cart abandonment, back-in-stock, etc.
Highly customizable and personalized solutions for emails, SMS, and popups.
Popups, quizzes, surveys, and forms.

Challenges:

Higher pricing compared to competitors.
Occasional glitches after functionality updates.

Pricing:

14-day free trial.
Paid plans start from $39/month.

Hotjar

Hotjar is one of the most popular and comprehensive analytics tools. Integrating it with Shopify will enable you to learn more about your customers. This, in turn, leads to making better decisions. Altogether, Hotjar promises to help you improve UX and boost conversions.

Features:

Quick and easy setup without any coding.
A set of tools for learning about users’ behavior.
Heatmaps and recordings are used to visualize user behavior.
Highlighting barriers and issues that interfere with UX.
Tools for gathering direct user feedback.

Challenges:

The platform is quite complex.
There might be troubleshooting issues.
Plan tiers are limited.

Pricing:

Plans for integration start from €56/month.

Lucky Orange

This is one more tool you can integrate with Shopify to track analytics visually. With Lucky Orange, you see what users actually do in your online store. You can learn how customers interact with the pages, where they click, and when they leave. Among other things, it helps prevent lost sales.

Features:

Displaying heat maps, session recordings, and live visitors.
Customer surveys to get even more accurate feedback.
Detailed analytics for checkout page.
Customizable reporting and branding.

Challenges:

Takes time to figure out the functionality.
Occasional glitches after major updates.
Doesn’t work properly on tablets.

Pricing: 7-day free trial. Free plan available. Paid plans start from $32/month.

Analizify

This platform simplifies collecting data about your store. It is easy to set up, and there’s expert assistance available if you need it. Analizify collects data from different sources and displays it on a single dashboard. Thus, tracking becomes simpler and more efficient.

Features:

Integrates seamlessly with GA4 and Google Ads.
Tracks conversions and remarketing efforts.
Comes with a diversity of helpful resources and tutorials.
Supports extra integrations, including Facebook Pixel and other social media.
Offers a variety of metrics and report formats.

Challenges:

It may take time to get used to the app’s vocabulary.

Pricing:

One-time purchase with turnkey setup – $749.

Sellbrite

With Sellbrite, merchants can easily sell on large marketplaces. This integration will help you get your products featured on Amazon, eBay, and other platforms. Your store still remains the central hub. You control the inventory and manage everything from here. Meanwhile, people can find and buy products via other platforms.

Features:

Getting featured on multiple platforms without overselling.
Simple and intuitive interface for effortless product listing.
Creating listing variations and managing each easily.
Automatic inventory adjustment and synchronization.

Challenges:

Some users report slow sync times due to backend database lag issues.
Support is only available during business hours (California time).

Pricing:

30-day free trial.
Free plan available.
Paid plans are available at $19, $59, and $99/month.

Yotpo Product Reviews & UGC

As you can guess from the title, it is one of the best Shopify plugins for collecting reviews. Yotpo Product Reviews & UGC is part of a larger integrations suite. The latter includes tools for subscriptions, SMS, email marketing, and loyalty programs. Each tool comes as a separate integration, so let’s focus on Product Reviews for now.

Features:

Installed with one click from the Shopify store.
Offers functionality for reviews to help you establish user trust.
Imports reviews from other platforms.
Suitable for brands of all sizes and domains.

Challenges:

Customer support takes time to get back to you.
Some themes come with limited customizations.

Pricing:

Free plan available.
Paid plans available at $15 and $119/month.
The full product suite starts from $828/month.

CedCommerce Etsy Integration

Etsy is one of the most widely used Shopify marketplace integrations. Unlike other solutions here, Etsy doesn’t integrate with Shopify directly. Yet, Shopify suggests using, a third-party solution – CedCommerce Etsy Integration. This recommendation and 4.8 rating make it worth paying attention to.

Features:

Seamless syncing of products and inventory between the two platforms.
Editing, listing, syncing, and translating products in bulk.
Templates for shipping, inventory, and pricing management.
Product segmentation based on a variety of parameters.
Expert guidance to improve product visibility within listings.

Challenges:

Can be a bit complicated to set up for an inexperienced user.
Has troubles with automated management for lists with over 1,000 items.

Pricing:

Free to install and manage up to ten products.
Paid plans start from $19/month.

Recart: SMS Marketing + AI

This integration makes it easier to expand the subscriber base and boost conversion rates. Recart: SMS Marketing + AI enables fully managed SMS campaigns. The highlights of the tool are campaign automation and personalizing texts via AI.

Features:

Analytics and retargeting capabilities.
Automation of welcome messages, abandoned cart reminders, and more.
AI tools to optimize message copy.
Custom popups for desktop and mobile website versions.
Dedicated Customer Success Manager to assist with your campaigns.

Challenges:

Users reported some synchronization issues and occasional glitches in the past.

Pricing:

7-day free trial.
Free plan available.
Paid plans start from $299/month.

Frequently Bought Together

Based on user ratings, Frequently Bought Together by Code Black Belt is one of the best Shopify plugins. It is a great tool for upselling. You can use personalized recommendations and discounts to motivate consumers to add more items to their carts.

Features:

A full-featured product recommendation suite.
Fine-tuned AI-based recommendations for each product.
A continuously trained AI algorithm.
Several types of bundle discounts are available.
Customizable designs to match your theme.

Challenges:

Some users find it complicated to figure out the functionality.
Occasional glitches (although quickly addressed by the support team).

Pricing:

30-day free trial.
The paid plan is available at $9.99/month.

ReConvert Post Purchase Upsell

It is one more Shopify app integration with an excellent rating. ReConvert Post Purchase Upsell is a toolkit for growing conversions through re-engagement and upsells. It lets you easily set up and manage all aspects of the post-purchase funnel.

Features:

Numerous ideas for checkout and post-purchase funnels.
Surveys, birthdays collect, and upsells on the thank you page.
Easy drag-and-drop editor to set up blocks and pages.
Extensive customizations and analytics.

Challenges:

Limited language support.
Occasional problems with setup or understanding the functionality.

Pricing:

30-day free trial.
Free plan available.
Paid plans start from $4.99/month.

Gorgias

With Gorgias, you can manage all communication and support channels via a single platform. This Shopify website integration supports live chats and offers smart ticket automation with AI. In addition to quicker resolution, Gorgias gathers user feedback and useful data for other teams.

Features:

Suitable for AI-powered ticket management for businesses of all sizes.
Omnichannel support, covering email, social media platforms, chat, and more.
Automated spam detection and quick reply macros.
Gathering data-driven insights for the sales team.

Challenges:

Email delivery issue for outgoing emails in some domains.
At times, it can get complex for teams with little tech background.

Pricing:

7-day free trial.
Paid plans start from $10/month.

Delighted

Delighted can equip you with data to boost satisfaction and conversion rates. It allows you to automatically send surveys to your customers. Using direct feedback is the best way to do it. With this data, you can start looking for solutions and improving your business straight away.

Features:

Simple connection to Shopify and further setup.
Sending surveys automatically after an order is completed.
Pre-built survey templates for different survey formats.
Design customization to match your brandbook.
Real-time responses and analytics are available via the dashboard.

Challenges:

Multiple responses from the same customers may be overwritten.
Paid options may be expensive for small businesses.

Pricing:

7-day free trial.
Free plan available.
Paid plans start at $249/month.

LoyaltyLion

If you want an integration with Shopify to turn one-time buyers into returning customers, LoyaltyLion may be the right tool. It helps reduce acquisition costs with referrals, reviews, and social media engagement with rich functionality for a loyalty boost.

Features:

Customizable loyalty pages for your shop.
Distinguishing loyalty segments based on customer behavior insights.
Loyalty points, rewards, and other techniques to encourage repeated purchases.
Supports management of international rewards.
Built-in tracking, analytics, and reporting tools.

Challenges:

Customer service isn’t always efficient.
Limited language support options.

Pricing:

14-day free trial.
Free plan available.
Paid plans start from $159/month.

Rise.ai

According to merchants, Rise.ai helps boost sales and customer retention. It combines extensive reward functionality and a simple interface. With Rise.ai, businesses get a variety of ideas and customization options for gift cards, cashback, refunds, referrals, and loyalty programs.

Features:

Gift card management – sending, scheduling, and reminders.
Customizable templates in the gift card gallery.
Setting up reward workflows based on customer actions.
Launching loyalty programs with store credit accumulation.
Corporate gifts and bulk gift cards.

Challenges:

May struggle with complicated reward workflows.
Limited functionality for POS integration.

Pricing:

7-day free trial.
Paid plans start from $19.99/month.

Cost considerations of Shopify integrations

Are Shopify integration apps justified when it comes to price and business value? It depends on each particular case. You may want to consider a few factors before integration:

whether the tool extends the platform’s functionality
how it automates, simplifies, or improves your team’s work
if it provides additional insights into customer behavior
whether your budget allows for adding this solution
what alternatives are available if the price or functionality doesn’t suit you.

You can find similar solutions at different prices. Many have free plans, trials, and discounts. The pricing models also vary, ranging from set cost to pay-per-use and negotiable plans.

A precise return on investment may be difficult to calculate. Yet, the majority of tools were developed to provide templates and automate workflows. In other words, they simplify and accelerate task completion by default. Shopify integrations also help improve user experience in numerous ways. This always drives higher retention and customer lifetime value.

Get the integration you need with DigitalSuits

So, the question is not whether Shopify app integration is worth a try. It’s which ones to connect to your Shopify store. Navigating through the variety of tools and services may be complicated. If you feel that your store lacks some integrations but don’t know what will work best, don’t hesitate to ask for consultation.

The DigitalSuits team specializes in Shopify development. Over the years, we’ve completed various projects like:

building a new Shopify-based website for Sanctuary, a beauty startup
developing a public Shopify smart recommendation app for Crossing Minds personalized commerce platform
building a custom e-commerce website with headless technology for the Namza cosmetics line.

We encountered numerous solutions and viewed their pros and cons in practice. You can be sure that after analyzing your shop and learning about your business goals, we’ll shortlist the integrations that will strengthen your platform and team. Moreover, we can build a custom Shopify solution tailored specifically to your needs.

Conclusion

The success of a Shopify store depends on many factors. Integrations are also on this list, along with assortment and design. Shopify integrations play an essential role in simplifying the team’s work and improving customer experience.

Before connecting any apps to Shopify, consider their pros and cons carefully. Spend some time going through the list above. Check the ratings and comments. Look for relatable issues and solutions. Narrow down your choice to the most functional and useful solutions.

Finally, if you have questions, concerns, or doubts, reach out to DigitalSuits. Our team knows how to make the most of each integration. Together, we’ll be able to find or even build the best tools to strengthen your shop and make your ambitions easier to achieve.

Written by

Olga Kapriy

Content Marketing Manager

Olga is an experienced content marketing specialist with a deep understanding of successful marketing tactics for businesses seeking to enhance and boost their brand visibility.

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