There are over 5,800 apps in Shopify App Store now. If you want to extend the functionality of your online store, you will definitely find what you need there. With these extensions, you will increase your conversion rate, improve your analytics with smart dashboards, get valuable feedback and reviews from customers, set up marketing tools, translate online stores to multiple languages, and much more.
I've collected 19 best Shopify apps that will help you attract more visitors and increase sales. Whether you are just looking to run your own e-commerce business or you’re willing to extend functionality to a current online store, this list is for you.
Best Shopify apps for e-commerce
Search engine & ads
1. Smart Search
Smart Search & Instant Search provides your customers with advanced search options. I personally really like this app as it perfectly expands the search functionality and is flexible. It empowers me to turn all the client’s wishes into reality.
Integration with this best app for Shopify store allows you to navigate your visitors better and thus, make more conversions! When your customer starts looking for an item and uses a search bar, they will be offered the most relevant product suggestions in the drop-down menu. This solution supports Autocomplete, Autocorrection, “Did you mean” feature, Synonyms, and Personalization features, and more across all products, content, and sitemap. Therefore, this smart filtering helps shoppers to get results faster.
Referral, affiliate & influencer marketing
Do you want to build a loyal community of customers? Smile app will help you with making trustworthy loyalty programs! Smile provides an easy-to-build platform with interactive pop-ups, and an opportunity to make special offers and campaigns through reward points. With this app, you will attract and retain your shoppers more, as they will: earn points for different actions on the website, like placing orders or filling a personal account; participate in bonus programs or expiry campaigns; invite friends via the referral program; get free gifts or use coupons at a reduced price.
This is a truly superb loyalty app, as it doesn’t affect the website speed and offers a lot of features for customer retention using rewards and referrals.
Reviews and ratings
Getting social proof of your items is highly important for an e-commerce store, isn’t it? With Judge.me , you can collect and display clients’ feedback — photo, video, and product text reviews.
It makes your website trustworthy, increases conversions and buyer engagement. Moreover, this app allows you not only to display verified 5-star ratings, but also gives you unlimited review requests, provides you with automatic reminders after purchasing, and shares reviews on social media.
This tool is among the top of the best Shopify apps 2022, and it isn’t surprising. Loox is a fully-fledged product review app, which helps to gather authentic customer reviews, offer discounts for adding photos and videos, and schedule by delivery time or order status.
When you add Loox to your store, you’ll build trustful relations with your customers, keep retention and sales high, and increase word of mouth and referrals.
The key benefits of Loox:
- Highly customized content allows you to choose what item review to publish and when.
- Easy import of reviews from other services and possibility to share in social media..
- Wide branding options, such as e-mail timing, review forms, widget colors, font size, and positioning
- SEO support to enhance your search result with the help of Rich Snippets.
Sales and promotion
5. Candy Rack
Candy Rack is a top-rated Shopify App for upselling. Trusted by over 4,000 merchants, the app allows users to easily create upsell & cross-sells offers and display them when a customer clicks on the “Add to Cart” page. An effective pop-up helps to generate up to 30% take rate within the first months of using it.
AI-powered smart auto upsell feature allows you to display the most relevant upsell offers to your customers. With simple and intuitive app settings and outstanding customer service, you can easily integrate the upselling techniques into your store.
Sleek and modern design is another big highlight of the app. On your wish, the Candy Rack customer’s support team can adjust the pop-up design and make it aligned with your storefront design in terms of colors or fonts.
Do not leave money on the table, try out this simple and sleek upsell app and increase your store’s Average Order Value (AOV) immediately.
Wishlist Plus is one of the top Shopify apps that allows customers to add a preferred product to a wishlist. This app helps to make your website more user-friendly and encourages users to continue shopping with personalized offers.
Consumers can bookmark favorite products without a need to log in. This information will be synchronized across different devices. The feature allows to see how many times an item was added to users' wishlist, which creates a desire to purchase and, as a result, increases income.
Wishlist Plus provides you with an easy-to-use dashboard where you can analyze wishlist activities and metrics, and get valuable insights for upcoming marketing campaigns.
Wishlist is easy to integrate with Shopify themes. If necessary, its functionality can be extended.
Email and SMS marketing
From my perspective, Klaviyo is one of the best Shopify apps for e-commerce. Klaviyo is a modern email marketing platform that helps you to build rapport with customers. Over 50,000 stores use Klaviyo to drive more sales through personalized email, web, and in-app notifications.
When you are using Klaviyo, you can gather all consumers’ data in one place and create a memorable omnichannel experience, as this app can be integrated with all well-known ecosystems. Using this app, you will send welcome letters and promo notifications, automatically update customer segments, and have a dashboard with all analytics right at your fingertips.
If you want to add a subscription offering to your online store, you can use ReCharge. ReCharge is a Shopify app that makes buying easier. This app creates the best subscription experience for your customers. While your customers are enabled to manage their own subscriptions and get a discount for favorite items, you will increase revenue.
Out of many essential Shopify apps, this one gives you an opportunity to show your customers how much you care about their comfort and their level of happiness. Just imagine that shoppers will manage their subscriptions on their own via the customer portal or ReCharge SMS, reschedule the delivery and even skip a monthly shipment, as well as get discounts. Using Recharge, you will increase LTV and retention rate.
All in all, you engage and attract customers more, reduce churn and increase revenue by creating sweet offers at lower prices.
Page builders and elements
Dreaming about creating consistent high-quality content without the need to hire developers? GemPages Flexible Page Builder is the right solution for you. With this tool, it’s possible to produce unlimited custom web pages without coding.
From my point of view, it’s by far the best Page Builder out there! It contains 50+ templates and themes for any kind of business. Using this app, you can create any page you need: Landing page, Product page, FAQ page, Insight page.
GemPages easily integrates with up to 30+ third-party applications, for example, to make reports, get analytics, or import reviews. It also supports responsive design — your webpage will be perfect across all devices. The app cares about your SEO optimization as well — it offers to maximize the page speed, write suitable meta tags and alt-text.
10. Custom Fields
Want to create new fields for products, collections, or pages? Custom fields allow developers to add extra fields to the admin panel to make your content unique and stand out from typical online stores.
If your product requires more properties, or you can’t manage fields from Shopify, this app creates a list of custom fields for products and manages any number of fields.
11. Form Builder
If you’re looking for a quick and easy solution to build custom contact forms for your online store, Form Builder from Globo can help you with that.
With Form Builder, you can create feedback forms for any CMS page — home, product, cart, collection, and blog pages. This app is mobile-responsive and user-friendly, as it provides you with an unlimited number of forms and input fields.
Form Builder is a worthy tool to collect customer information like name, email, and intentions, products, articles, collections, for further marketing campaigns. It can be easily integrated with Mailchimp, Klaviyo, reCaptcha, Zapier.
Also, there’s no need to worry about data leak, as this app cares about data security and complies with GDPR.
PageFly appeals to all open-minded merchants and marketers who are eager to create a unique, attractive and highly converting e-store without coding! It helps to create customized landing pages, pricing pages, FAQs and many more. With the use of dynamic elements, such as slideshows, tabs, countdown timers, banners, reviews, badges you can make the customer journey engaging and interactive.
There is much more to review, including an abundance of templates both for beginners and pros, available history of your pages, embedded video via HTML code, YouTube or Vimeo, uploading logos or pictures, adding Instagram or Facebook pages. Users can also optimize Product Pages with GIFs, and QR codes.
PageFly gives you full control of your landing page — you can place any element of your store anywhere you want by using drag and drop and apply edit spacing options to ensure that it is pixel perfect. It gives everything you need to enhance your store appearance.
This tool is one of the best free Shopify apps. Being able to promote a free shipping plan is a great way to motivate your customers to spend more. Free Shipping Bar is the leading application that helps you to display you free shipping offer in the best customized look.
Why offer free shipping?
Additional shipping charges often discourage customers at the checkout stage. Free shipping attracts shoppers to buy, while all costs are included in the price of each item already. By providing a free shipping option, an online store can incentivize e-commerce to generate revenue by increasing sales.
By installing the app you get a chance to:
- Use progressive messages to motivate your customers to increase cart values
- Add slides or customized bars ready to make a free shipping offer
- Motivate customers with progressive messages while they are shopping
- Inspire your clients by using congratulations when getting a free shipping
With Free Shipping Bar you can improve the online experience and remove the barrier that shipping costs create. Customers find free shipping convenient, so let your customers enjoy the shopping experience –it will directly affect your bottom line.
Customer service and fulfillment
Langify is an app for store owners who want to go global and need to provide a few language options on their websites. This app helps to translate all website content to a preferred language and works like a charm!
Langify determines the user language and redirects the user automatically to the correct web page. Or, your customer can choose the language manually using a customizable switcher.
Translations are available for various search engines, which is a significant advantage for search engine optimization and website promotion.
Right after you install the app, content translation becomes available for you without any code. Besides, this app has an intuitive interface that will help you to translate all web pages, fast and easy.
Are you working in international markets and looking for a convenient currency converter? This app got top place in the list of the best-reviewed Shopify currency converter apps. With its help you will convert prices instantly on any device, any time. Best Currency Converter detects a customer’s location and automatically chooses the currency for the product. Customers may also change currency manually by using Currency Switcher. By adding 160+ currencies to your store, you make it possible for your customers to enjoy shopping.
- Updating currencies twice a day
- Working with Bitcoin
- Detection location automatically
- Integrating out-of-the-box with any Shopify theme
- Using customized elements
Allowing your clients to buy in their local currencies will create positive experience, increase sales and expand your business into global markets. That makes BEST Currency Converter one of the must have Shopify apps.
Interesting new apps
Yotpo is an excellent intuitive subscription app that was designed to make subscriptions in Shopify stores simple. By partnering with Google, Shopify, and Facebook, Yotpo helps businesses to make their brands known around the globe and increases sales. It is an easy way for shop owners to:
- automatically collect reviews from past shoppers
- create redemption points for subscription product
- provide referral credit for the first purchase
- use SMS marketing for higher customer engagement
Yotpo is a great way to build social proof and improve your online reputation by just a few clicks.
Feed for Google Shopping helps to market your Shopify store efficiently, by enhancing, improving and optimizing the product data feed for Google, Facebook, and Microsoft. If you’re looking for one tool to update your stock status, pricing, title, description, images and promotions quickly, this app is for you!
With Feed for Google Shopping you will empower your marketing campaign and reach potential buyers worldwide by using popular sale channels:
- Google Shopping
- Buy on Google
- Free Listings on Google
- Facebook Shop
- Checkout on Facebook
- Catalog for Campaign on Facebook
- Instagram Shop
- Bing Shopping
- Google Local inventory Ads
Also, Feed for Google Shopping can be easily integrated with:
- Google Merchant Center
- Google Ads Account
- FB Business Manager
- Microsoft Ads
- Google My Business
Having all in one place, Feed for Google Shipping allows to manage your product feed efficiently and extend your marketing efforts!
One more powerful app from Yotpo you need to consider is Yotpo Product Reviews & Photos. This app is perfect for those who want to collect product reviews, photo reviews, site reviews and ratings. You can easily import your existing reviews by integrating the app with only one click.
With Yotpo you can easily:
- Send SMS Review Requests and automated email
- Collect reviews, ratings, photos, and Q&A
- Show your customers content in social media with one click
Yotpo is a powerful app to engage subscribers and improve sales performance, better understand your customers, and improve business performance by using analytics and customer feedback.
If you are looking for a professional drop shipping tool for your store, we advise you to consider this option. This tool will definitely help you to make your life easier and automate everyday tasks if you are use AliExpress for dropshipping purposes. By using DSers‑AliExpress Dropshipping service, you get the new standard to process more orders than ever before, find new products and supplies to sell effortlessly and get extra profits.
Key benefits of using DSers:
- Adding multiple suppliers for one product and personalizing your offer through the product inventory.
- Hundreds of orders within seconds with a bulk payment.
- Possibility to automatically syncronize the tracking number of your AliExpress orders to PayPal.
- Getting access to the cheapest and fastest shipping method.
DSers is popular for its processing abilities. Plenty of automated features allow hundreds of orders at a time and make the ordering process effortless and effective for customers.
Choosing apps for Shopify online store, you always want to be sure that this business decision will pay off. We are happy to share our success story where the implementation of a Shopify app allowed our client to boost business.
We were approached by a US-based company, Scentbird, which focused on cosmetics production and distribution.
The client aimed to draw the attention of consumers to global environmental problems. The company came up with an idea to encourage its shoppers to join the community and get annual free delivery, constant 10% discount, at the same time contributing 5% from each order to charity.
Therefore, our client wanted to develop a subscription functionality that would suit business needs best. As a Shopify partner, we are well versed in Shopify applications, so we recommended integrating the online store with the ReCharge app. With its successful implementation, we accomplished two goals at once.
Firstly, customers no longer had to manually renew their subscription every time. ReCharge application automatically debits the amount, notifying the user about upcoming payment.
On the other hand, our client achieved their goals — the online shop attracted more new customers, as the application offered additional discounts and gifts for online shoppers. Thus, the conversion rate increased and the business got more profit. Our client was satisfied. Read the full success story here.
To conclude, I’d like to highlight that Shopify apps are great tools to boost your e-commerce business. We’re a Shopify partner and have profound expertise in developing e-commerce stores. Drop us a message — tell us about your needs and ideas. We will find the right solution, and our team of developers will implement the best Shopify plugins to increase sales.