Shopify Speed Optimization Services
Ensure your store performs at its absolute best and sells more. That's the mindset behind our Shopify optimization services.
About Shopify performance optimization services
Slow pages don't just feel annoying, they actually cost you sales and repeat customers. Even a one-second improvement can lift conversions by up to 17%. Shopify is fast by default, but performance may decrease over time:
Heavy theme edits
Too many apps
Large media files
Traffic spikes.
With Shopify website speed optimization by DigitalSuits, we find what slows your store down, fix it without breaking your UX, and keep it fast as you grow with speed improvements tailored to your setup.
Why speed matters in Shopify store optimization:
More sales. Faster pages cut drop-offs and help shoppers reach checkout.
More organic traffic. Speed supports SEO and visibility in search.
Better experience. Smooth browsing keeps people engaged longer.
Peak-ready performance. Stays stable during high-traffic events (like Black Friday).
Shopify performance optimization services by DigitalSuits
Performance audits
We run a full speed check across your theme, apps, third-party scripts, and media to find the barriers holding your store back.
Image optimization
We reduce file weight, standardize sizing, and move to modern formats, when it makes sense, of course, so visuals stay sharp but load much faster.
Lazy loading implementation
We set up images, sections, and non-critical elements to load only when they enter the viewport, which improves speed on product and collection pages.
Code and script optimization
We clean up theme code, defer or remove heavy scripts, and reduce render-blocking assets to speed up the critical path to checkout.
App management
We audit your app stack, remove duplicates, replace performance-heavy apps, and provide Shopify support and maintenance services if needed.
Fixing Core Web Vitals
We target LCP, INP, and CLS with practical changes that improve both real-user performance and SEO signals.
Integrating CDNs
We set up and tune CDN delivery for assets so global shoppers get faster load times, especially on image-heavy pages.
Mobile optimization
We prioritize mobile-first speed improvements, lighter pages, smarter loading, and fewer layout shifts because that’s where most buyers actually are.
How can you benefit from Shopify store optimization?
Increased conversion rates
Faster stores convert better because shoppers don't drop off while pages load. If it's up to 3 seconds, you often see conversion rates 15-35% higher.
Increased mobile sales
Almost 60% of online purchases happen on mobile, so if your store feels slow on a phone, you lose sales, and speed optimization fixes that.
Optimized user experience
A faster store is easier to use, and it keeps shoppers happier. Even a one-second reduction in loading time can increase buyer satisfaction by up to 20%.
Improved SEO metrics
Google rewards fast stores, and shoppers stick around longer when pages don't lag, which can translate into up to 30% stronger SEO performance.
Improved customer loyalty
When your store loads fast, shopping feels easy, customers come back more often, browse longer, and are more likely to buy again rather than bounce to a competitor.
Reduced bounce rates
When your pages load quickly, fewer visitors hit "back" and disappear. They stay, explore products, and are more likely to add to cart or start checkout before leaving.
How to realize that you need Shopify speed optimization
Poor Core Web Vitals
Check your CWV scores, and if you see poor numbers for LCP, INP, or CLS, it’s time to act and turn them green.
High bounce rates
Bounce rate above 45% is a red flag that needs your immediate attention to reduce costly exits.
Low conversions
Low conversions at different touchpoints may indicate that your store's performance requires optimization.
Poor mobile performance
Optimizing mobile performance ensures a smooth and seamless experience for on-the-go shoppers.
High cart abandonment rates
If your abandonment rate exceeds 70%, it’s a critical indicator that you need performance optimization.
Low search rankings
Google prioritizes user experience, so if your site is slow or inefficient, it can hurt your search rankings.
Render-blocking files
Some CSS and JavaScript files load first and delay the page from showing the important content quickly.
Oversized images
Large, uncompressed images add extra weight and are one of the most common causes of slow pages.
App overload
Too many apps mean more scripts running in the background, which can noticeably slow load time.
High TTFB
When the first byte takes too much time, it often points to a backend, server, or app-related bottleneck.
Issues we help solve with our Shopify speed optimization services
People just leave
If your store takes too long to load, shoppers leave in a second, speed fixes help you keep them on the page.
They don't come back
When a first visit is marked by slow page load times, many shoppers won't give the store a second chance.
Lower search rankings
Google favors fast, smooth experiences, so a slow store can hurt your visibility and organic traffic.
Lower ad quality, higher CPC
Slow pages can drag down your quality score, which means you pay more per click and get less from your ads.
How we deliver Shopify performance optimization
We improved the client's Shopify Plus store speed while building advanced multi-filter options for dresses by color and availability.
With our Shopify store optimization, Cheeky got a 161% site performance boost across all key pages.
Replacing slow apps with lightweight custom code enhanced UX and increased returning customers by 8%.
Speed was a top priority for the client, so we optimized the codebase, reduced JavaScript, and delivered a lighter theme for faster loads across every device.
Why Shopify speed optimization is better handled by experts
Technical know-how
Professional Shopify developers fine-tune Liquid and front-end code, modify CSS, JS, and clean leftover scripts from removed apps that still slow pages down.
Smarter app and theme setup
Instead of piling on plugins, experts keep only what's needed, control how scripts load, and slim down heavy or custom themes for a lighter store.
Time savings
By opting for agency assistance, you can save a lot of time, as Shopify experts can often achieve significant speed improvements in a shorter timeframe.
Tailored solutions
The agency's expertise allows you to enjoy higher loading speed due to the implementation of tailored solutions.
Performance monitoring
You get regular performance reports to monitor your current metrics and make timely improvements.
Timely support and maintenance
An agency ensures timely and full Shopify support and maintenance services to fix any arising issues without delays.
Performance improvements with Shopify site speed optimization
| Metric | State A (Before) | State B (After) |
|---|---|---|
| Page speed | Sluggish, causing customer frustration and cart abandonment | Fast, enhanced retention, stronger SEO |
| Images | Oversized, not compressed, no WebP | Compressed, WebP/AVIF, lazy-loading |
| Applications | Too many, extra scripts are running | Only essentials, scripts modified |
| Themes | Bloated, heavily customized, not tuned | Lean setup, Dawn/OS 2.0 base |
| Navigation | Unsteady, difficult to move around, and increased friction | Smoother, mobile-first, and quicker flow |
| Conversion | Low, with potential customers not completing purchases | High, with smoother, faster checkout processes |
DigitalSuits' additional help with Shopify optimization solutions
How DigitalSuits'Shopify store speed optimization differs
Clear workflow
We meet all the timelines for each task and strictly follow the approved optimization plan.
Hassle-free communication
Our team explores your objectives and expectations and communicates in line with your business goals.
Proven expertise
DigitalSuits is a certified Shopify partner agency with more than nine years of experience in development.
Round-the-clock support
We never leave you without support and are always ready to help solve any issue.
In-time delivery
Our team values your time, so we complete projects without delays.
Proven results
Our clients have seen significant improvements in store speed, customer satisfaction, and conversion rates.
Go deeper with our Shopify speed optimization guide
Even small speed gains can influence your Shopify store's performance and conversion. In our dedicated guide to Shopify speed optimization, we've put practical ideas for both fast-growing stores and established brands. It'll walk you through the process step by step and explain what really makes a difference in real stores. Inside, you'll find:
11 quick Shopify speed wins you can apply right away
8 deeper performance upgrades for bigger gains
The warning signs that it's time to bring in an expert
Just leave your email address and get it instantly.
Our Shopify optimization services workflow
Speed audit
We identify what's slowing your store down and why
Performance priorities
Then we focus on fixes with the biggest impact first
Code and asset optimization
Our developers start with your project, leveraging best-in-class practices
Testing and validation
We check real speed gains across devices and tools
Regular performance tracking
Finally, we provide guidance to keep performance stable as your store grows
Frequently asked questions
What is Shopify speed optimization?
Shopify speed optimization involves several techniques to improve website speed and responsiveness. This usually includes:
Removal of unused theme code and heavy customizations.
Reduction of JavaScript and CSS that slow pages down.
Image compression with correct file sizing.
App cleanup or replacement with lighter solutions.
Better speed and usability on mobile devices.
Control over fonts, animations, and third-party scripts.
Proper use of Shopify OS 2.0 features.
Improvements to Core Web Vitals, such as LCP, CLS, and INP.
Can I optimize Shopify speed without technical knowledge?
Basic improvements like image compression and app cleanup are possible, but advanced optimizations usually require Shopify development experience. See essential and advanced tips for Shopify speed optimization for a step-by-step breakdown of what to fix and when to bring in an expert.
Will Shopify's speed optimization service affect my store’s design or UX?
No. Our Shopify speed optimization focuses on performance improvements that preserve or improve your current design and user experience.
Why is Shopify site speed optimization important for my store?
By optimizing your site speed, you streamline the user experience, boost search engine rankings, increase conversion rates, and build customer loyalty, which ultimately translates into higher revenue.
What is a good Shopify speed score?
You can check your store's real performance in the Shopify Web Performance dashboard, which uses data from the last 28 days and is based on Google’s Core Web Vitals. Scores are divided by:
Poor. Anything less than 50.
Good. Between 50 and 70.
Excellent. Above 70.
Hitting the "good" range across key metrics is the benchmark that shows your store loads fast, responds quickly, and meets user expectations.
How much does the speed optimization service cost?
It depends on your store’s initial performance and the approved scope of work. Reach out to our experts to discuss and estimate your project.
How long does it take to optimize a Shopify store's site speed?
The time needed for Shopify website optimization depends on your current performance issues and the necessary scope of work. Contact us to get a precise estimate and timelines for your project.
Hear from our clients
Laurents Mohr
CEO & Co-founder, Happyglam
5.0
"They provide good value for money and have kind staff."
The DigitalSuits team stepped in to take over the project from another vendor. The team demonstrated their effective workflow and compliance with industry best practices. As a result of this, the team was able to deliver on their tasks in a timely and professional manner. Now DigitalSuits is building and maintaining our four Shopify stores.
Alexandre Robicquet
CEO & Co-founder, Crossing Minds
5.0
“We had quite a complicated project, but DigitalSuits managed to lead and support us.”
DigitalSuits integrated Shopify with our APIs and then developed a corresponding app for the Shopify App Store. This project connected all of our services and APIs through a Shopify ecosystem. DigitalSuits has successfully completed the project on time, and we’re planning to begin another one quite soon.
David Olkovetsky
Owner, Artisan Revere
5.0
"They're extremely focused on making sure results achieve your standards."
We hired DigitalSuits to develop our website in conjunction with our designer. Our goals were to get the site pixel-perfect compared to our designs. DigitalSuits team was able to meet all of the expectations for the project. The company appreciated how well the team took their feedback and was always eager to fix any issues.
Alexander Koshchits
Business Development Manager, Azati
5.0
"They're always motivated and a great addition to our current team."
Overall, the provided resources have gelled seamlessly with the internal team, establishing a highly collaborative workflow. What's more, they have a thorough understanding of every task, allowing them to deliver exactly what's needed and offer alternative solutions. They're skilled and driven, too.
Kamran Doorsoun
Head of Marketing, Janado GmbH
5.0
"The collaboration is insane! All previously discussed topics and promises were kept!"
Despite their situation in Ukraine, DigitalSuits delivered all their promises on time and within budget. Their team showcased consistent professionalism and team spirit. Moreover, they leveraged Figma to present and implement their outputs. Overall, the client was satisfied with their service.
Takeshi Amano
CEO, Ikedayama
5.0
"I’m very happy with DigitalSuits."
Internal and external stakeholders have been pleased with DigitalSuits' development skills. The team is capable of pivoting if their strategy doesn't work as expected. They're also open to feedback. Their responsive, talented, and committed approach enables them to establish a fruitful partnership.
Sergei Gusev
Co-founder and CPO, Scentbird
5.0
"They did everything possible to launch our website on time."
DigitalSuits successfully executed on time, adhering to requirements, and a strict budget. The team's project management was extremely efficient. The team lead, in particular, always maintained a positive attitude and showcased utmost professionalism at all times. They truly went above and beyond.
Nick Addyman
Chairman, Laurus Law
5.0
"They quickly grasped what we wanted to do and have designed and delivered solutions to achieve this."
DigitalSuits delivered a robust application from which the client can anticipate significant results. The team was highly motivated and demonstrated real dedication to the project's success. They weren't afraid to dig deeper into the business idea behind the product to implement the best solutions.
Devin Bethel
CEO, JP Bathroom Master LLC
5.0
"They pulled the right metrics that we needed.."
The client was delighted with DigitalSuits' end product, which is now instrumental for their daily operations. The team praised their amazing project management and outstanding professionalism throughout the engagement.
Henna Mehta
Operations Associate, Askporter
5.0
"DigitalSuits proved themselves to be specialists in their field."
The successful launch of the first demo has generated positive feedback and interest. DigitalSuits seeks constant product improvement through continuous communication and proactive team integration. Their industry expertise contributes to intuitive, efficient project management.
Michael Lewis
CEO, Claim Technology
5.0
“The DigitalSuits team fully devoted themselves to producing a quality final product.”
Their team was responsible for the IT architecture, front- and backend web development work for the platform components, and API implementations. The main app is programmed using Ruby on Rails, and the frontend was developed using React.js. They delivered superior services, assigning only highly-experienced professionals to the project.
Maarten Raaijmakers
Product Manager, HappySoaps
5.0
"DigitalSuits has come to the rescue in our time of need."
DigitalSuits is able to take on any challenge the client throws at them and present viable solutions. Their team completes projects quickly and efficiently; they’ve met the client’s needs. The partners communicate clearly through several channels, including email, Slack, and regular meetings.
Laurents Mohr
CEO & Co-founder, Happyglam
5.0
"They provide good value for money and have kind staff."
The DigitalSuits team stepped in to take over the project from another vendor. The team demonstrated their effective workflow and compliance with industry best practices. As a result of this, the team was able to deliver on their tasks in a timely and professional manner. Now DigitalSuits is building and maintaining our four Shopify stores.
Alexandre Robicquet
CEO & Co-founder, Crossing Minds
5.0
“We had quite a complicated project, but DigitalSuits managed to lead and support us.”
DigitalSuits integrated Shopify with our APIs and then developed a corresponding app for the Shopify App Store. This project connected all of our services and APIs through a Shopify ecosystem. DigitalSuits has successfully completed the project on time, and we’re planning to begin another one quite soon.
David Olkovetsky
Owner, Artisan Revere
5.0
"They're extremely focused on making sure results achieve your standards."
We hired DigitalSuits to develop our website in conjunction with our designer. Our goals were to get the site pixel-perfect compared to our designs. DigitalSuits team was able to meet all of the expectations for the project. The company appreciated how well the team took their feedback and was always eager to fix any issues.
Alexander Koshchits
Business Development Manager, Azati
5.0
"They're always motivated and a great addition to our current team."
Overall, the provided resources have gelled seamlessly with the internal team, establishing a highly collaborative workflow. What's more, they have a thorough understanding of every task, allowing them to deliver exactly what's needed and offer alternative solutions. They're skilled and driven, too.
Check our cases
Migrating five skincare stores to Shopify 2.0 under tight deadlines to launch new designs, custom discounts, and boost UX and performance.
Performance optimization and multilingual setup for a Shopify-based nail polish brand to improve loading speed and support European market expansion.
DigitalSuits' unique retainer program for enhanced performance and upgrades, better user experience, increased engagement, and higher conversion rates.