Shopify Conversion Rate Optimization

Enhance every aspect of your Shopify store through cutting-edge solutions for a seamless shopping experience that keeps customers coming back.

Boost your Shopify conversions

Maximizing success with conversion rate optimization for Shopify

We help optimize your store’s conversions by identifying bottlenecks to smooth buying journeys and overcoming them with tailored solutions. Our team knows every Shopify and Shopify Plus feature and how they are connected to merchants’ satisfaction. Based on this knowledge we ensure your Shopify conversion rate optimization at each touchpoint.

Start your CRO journey

What is conversion rate optimization (CRO) for Shopify?

Conversion rate optimization (CRO) is the practice of increasing the percentage of users that take a particular desired action on your website. Even though your final goal is driving more sales, you may also focus on in-between objectives that eventually contribute to your grand aim. As an example, you may work on increasing your add-to-cart conversions or reducing abandonment cart rates.

Shopify statistics and third-party analytics tools give plenty of information about user behavior to get insights on what should be changed for better conversions. We help turn these insights into technical solutions to address customer confusion and improve user experience.

What is Conversion Rate Optimization for Shopify

Signs that you need Shopify CRO services

You get a lot of traffic but it doesn't convert into sales

This indicates potential issues with user experience, product presentation, or CTA effectiveness.

People are spending less than a minute on your website

Your site may lack engaging content, visual appeal, or clear value propositions to retain visitors.

You have high bounce rates at some touchpoints

Certain pages of your online store are not capturing visitor interest or meeting their needs.

Cart abandonment rates are above the industry average

Your checkout process is complicated, includes unexpected costs, or lacks payment options.

Your customers give negative feedback about the buying process

Friction points, such as unclear navigation or slow loading times, may discourage purchases.

Sign-up and add-to-cart conversions are below industry benchmarks

Visitors are not finding value or trust in your offerings, or the process is too complicated.

Start with these pages to boost conversions

Homepage

The main page drives the most traffic to your website and communicates your brand’s key message. We implement the best UX practices to ensure your homepage is catchy and easy to navigate.

Product page

Many first-time visitors also arrive at a product page when searching for a desired item. We make it simple for your customers to preview the product, ensure fast page load, and add upsell and cross-sell options.

Checkout page

The final step of a buyer’s journey is checkout. Our team minimizes bounces here by eliminating unnecessary elements, adding extra payment options, and including upsell features to increase order amount.

What is a good conversion rate?

Shopify's average conversion rate is around 1.4%, while the most successful Shopify stores get above 3.3%.

Are you struggling to get your conversion rate to the average? Conduct a CRO audit to identify issues preventing users from taking targeted actions and implement Shopify conversion rate optimization tactics.

Are your current conversion rates equal to or above average? Check if you can get more out of your store by keeping up with the market changes and implementing best UX practices.

See what you might lose without a conversion rate optimization

Improved conversion rates

With Shopify CRO services, you boost conversions step-by-step by building a smooth buyer journey at each key point, which eventually leads to turning more website traffic into sales and long-term business success.

Enhanced user experience

While aiming to optimize conversions, you inevitably improve user experience and website performance. This also impacts user loyalty and satisfaction, turning your customers into your brand advocates.

Better understanding of your customers

CRO is about knowing what customers prefer, from home page design to checkout page options. You learn how your audience behaves by conducting tests, which is also a basis for improving marketing campaigns.

Increased customer retention

The more comfortable your customers are with your services, the longer they stay with you. Since CRO strives to create personalized user experiences, you’re more likely to build lasting relationships and improve your ROI.

Cost-efficiency

Instead of raising user acquisition costs, you focus more on converting your existing visitors effectively and maximizing average order value. Once this purpose is achieved, you’re ready to attract additional traffic to scale your business.

Continuous improvements

CRO implies continuous testing and optimization of your website navigation, buying processes, and more. It’s an adaptive approach to building smart marketing strategies and sales funnels based on customer preferences.

How we influence Shopify conversion rates

Optimize checkout: We ensure a personalized look of your checkout by matching it with your overall design. Our specialists integrate multiple payment options, including payment by installments. We let customers proceed faster with payment by adding an autofill and guest checkout options.
Implement virtual assistants: We help your visitors make informed purchase decisions by integrating AI-powered assistants that provide fast personalized answers, without engaging customer support teams.
Ensure upselling: DigitalSuits’ developers help you offer custom discounts and product bundles by implementing tailored Shopify features. We also technically ensure customer accounts and loyalty programs with personalized offers to boost conversions.

Share social proof: Our team leverages Shopify integrations with popular review services to increase the trustworthiness of your brand and products and encourage customers to purchase based on positive reviews.
Make smart search bars: We help your visitors navigate across your store and find what they want much quicker by implementing intelligent search with suggestions based on the first letters of their requests.
Add product recommendations: Our specialists let you boost average order value by implementing personalized product recommendations based on purchase history and first-party cookies.

What else we do for CRO

Make your store mobile-friendly

We ensure your store's responsiveness and simplify customer navigation on mobile devices by reducing the number of overwhelming elements and adding larger touch-friendly buttons and swiping options.

Boost performance

We run speed tests and leverage Shopify speed optimization techniques, such as lazy loading and code refactoring, to enhance your store’s performance for a seamless customer experience.

Improve analytics

We help you gather more insights about user behavior by integrating with third-party analytics services like Google Analytics and Hotjar to finetune your store for more conversions.

Check out clients' success stories

22% conversion rate increase

Shopify Plus development

Understatement

Thanks to our innovative Shopify Plus CRO services and maintenance, the Understatement underwear store boosted its conversion rates by 22%.

17% increase in AOV

Shopify retainer

Luma Nutrition

DigitalSuits’ efforts in enhancing the ecommerce journey for Luma Nutrition contributed to a 21% increase in organic traffic and a 17% boost in AOV.

12% increase in AOV

Shopify retainer

Pattern Brands

Pattern Brand, which specializes in home goods, increased its conversion rate by 14% after we optimized its Shopify store performance and checkout page.

22% increase in AOV

Shopify 2.0 migration

KOIO

By implementing continuous Shopify updates and redesigned elements, we contributed to a 33% increase in site speed and a 22% increase in AOV for the KOIO footwear brand.

Discover a diverse range of DigitalSuits’ services behind your Shopify CRO success

Shopify web development

Create stores utilizing best UI/UX practices to ensure high conversion rates from the very beginning.

Shopify web design

Stand out with authentic designs, considering customer comfort and satisfaction to get higher conversions.

Shopify speed optimization

Speed up your store to minimize bounce rates and enhance user experience, directly impacting conversions and SEO rankings.

Shopify theme customization

Tailor your store’s existing theme to improve usability and implement conversion-focused elements for a seamless shopping experience.

Shopify integration

Integrate with third-party services and apps to have powerful functionality without compromising performance.

Shopify retainer

Grow conversations through timely improvements and store upgrades that correlate with your current objectives.

Shopify Plus development

Leverage advanced Shopify features for scaling and generating more sales through CRO for Shopify Plus.

Shopify maintenance

Keep your store updated and refactor its codebase to avoid bottlenecks to smooth user experience.

Shopify store setup

Let us build your Shopify store to match your vision and drive results.

Frequently asked questions

Why is conversion rate optimization important in ecommerce?

A website well-optimized for conversions is your foundation for turning traffic from different sources, such as Google search, social media, and more, into sales. Without proven Shopify CRO services, you might lose your potential customers at some point in their buyer journey and waste your acquisition budget.

How long does conversion rate optimization take on Shopify?

CRO for Shopify stores isn’t a one-time event since there’s no one solution that works forever. The number of iterations depends on your store's initial condition, its infrastructure and design, and the number of visitors and orders. Contact us to estimate the time needed to optimize your store for conversions.

How to calculate conversion rates?

To calculate the conversion rate you need to divide the number of conversions (desired actions) by the total number of website visitors and then multiply the quotient by 100%.

Hear from our clients

Laurents Mohr

CEO & Co-founder

,Happyglam

5.0

"They provide good value for money and have kind staff."

The DigitalSuits team stepped in to take over the project from another vendor. The team demonstrated their effective workflow and compliance with industry best practices. As a result of this, the team was able to deliver on their tasks in a timely and professional manner. Now DigitalSuits is building and maintaining our four Shopify stores.

Henna Mehta

Operations Associate

,Askporter

5.0

"DigitalSuits proved themselves to be specialists in their field."

The successful launch of the first demo has generated positive feedback and interest. DigitalSuits seeks constant product improvement through continuous communication and proactive team integration. Their industry expertise contributes to intuitive, efficient project management.

Alexandre Robicquet

CEO & Co-founder

,Crossing Minds

5.0

“We had quite a complicated project, but DigitalSuits managed to lead and support us.”

DigitalSuits integrated Shopify with our APIs and then developed a corresponding app for the Shopify App Store. This project connected all of our services and APIs through a Shopify ecosystem. DigitalSuits has successfully completed the project on time, and we’re planning to begin another one quite soon.

David Olkovetsky

Owner

,Artisan Revere

5.0

"They're extremely focused on making sure results achieve your standards."

We hired DigitalSuits to develop our website in conjunction with our designer. Our goals were to get the site pixel-perfect compared to our designs. DigitalSuits team was able to meet all of the expectations for the project. The company appreciated how well the team took their feedback and was always eager to fix any issues.

Henna Mehta

Operations Associate

,Askporter

5.0

"DigitalSuits proved themselves to be specialists in their field."

Nick Addyman

Chairman

,Laurus Law

5.0

"They quickly grasped what we wanted to do and have designed and delivered solutions to achieve this."

DigitalSuits delivered a robust application from which the client can anticipate significant results. The team was highly motivated and demonstrated real dedication to the project's success. They weren't afraid to dig deeper into the business idea behind the product to implement the best solutions.

Michael Lewis

CEO

,Claim Technology

5.0

“The DigitalSuits team fully devoted themselves to producing a quality final product.”

Their team was responsible for the IT architecture, front- and backend web development work for the platform components, and API implementations. The main app is programmed using Ruby on Rails, and the frontend was developed using React.js. They delivered superior services, assigning only highly-experienced professionals to the project.

Sergei Gusev

Co-founder and CPO

,Scentbird

5.0

"They did everything possible to launch our website on time."

DigitalSuits successfully executed on time, adhering to requirements, and a strict budget. The team's project management was extremely efficient. The team lead, in particular, always maintained a positive attitude and showcased utmost professionalism at all times. They truly went above and beyond.

Takeshi Amano

CEO

,Ikedayama

5.0

"I’m very happy with DigitalSuits."

Internal and external stakeholders have been pleased with DigitalSuits' development skills. The team is capable of pivoting if their strategy doesn't work as expected. They're also open to feedback. Their responsive, talented, and committed approach enables them to establish a fruitful partnership.

Kamran Doorsoun

Head of Marketing

,Janado GmbH

5.0

"The collaboration is insane! All previously discussed topics and promises were kept!"

Despite their situation in Ukraine, DigitalSuits delivered all their promises on time and within budget. Their team showcased consistent professionalism and team spirit. Moreover, they leveraged Figma to present and implement their outputs. Overall, the client was satisfied with their service.

Devin Bethel

CEO

,JP Bathroom Master LLC

5.0

"They pulled the right metrics that we needed.."

The client was delighted with DigitalSuits' end product, which is now instrumental for their daily operations. The team praised their amazing project management and outstanding professionalism throughout the engagement.

Maarten Raaijmakers

Product Manager

,HappySoaps

5.0

"DigitalSuits has come to the rescue in our time of need."

DigitalSuits is able to take on any challenge the client throws at them and present viable solutions. Their team completes projects quickly and efficiently; they’ve met the client’s needs. The partners communicate clearly through several channels, including email, Slack, and regular meetings.

Laurents Mohr

CEO & Co-founder

,Happyglam

5.0

"They provide good value for money and have kind staff."

Henna Mehta

Operations Associate

,Askporter

5.0

"DigitalSuits proved themselves to be specialists in their field."

Alexandre Robicquet

CEO & Co-founder

,Crossing Minds

5.0

“We had quite a complicated project, but DigitalSuits managed to lead and support us.”

David Olkovetsky

Owner

,Artisan Revere

5.0

"They're extremely focused on making sure results achieve your standards."

Check our cases

ShopifyHeadless

Innovative Beauty Company

A transformative journey for a beauty brand, involving Shopify, Shopify Plus, Shopify Hydrogen & Oxygen, Sanity.io integration, and UI/UX upgrades.

Innovative Beauty Company

Shopify

KOIO

Migration to Shopify 2.0, redesign, and ongoing support for a luxury footwear brand to boost speed and conversions through tailored Shopify services.

KOIO

Shopify

Pattern Brands

DigitalSuits' unique retainer program for enhanced performance and upgrades, better user experience, increased engagement, and higher conversion rates.

Pattern Brands

View all cases