Shopify Conversion Rate Optimization Agency

Turn visits into sales by optimizing your Shopify store conversion rates. Rely on the Shopify CRO agency expertise to build your strategy based on user behavior and best UX practices.

Boost your Shopify conversions

About the service

We start optimizing your store’s conversions by identifying bottlenecks to smooth buying journeys. Our ecommerce CRO agency knows every Shopify and Shopify Plus feature and how they are connected to merchants’ satisfaction. Based on this knowledge and user behavior analysis, we build data-driven strategies tailored to your store’s unique needs. This way we ensure your Shopify conversion rate optimization at each internal touchpoint.

Let’s start your CRO journey

Shopify Conversion Rate Optimization Agency

What is Conversion Rate Optimization for Shopify?

Conversion rate optimization (CRO) is increasing the percentage of users that take a particular action on your website. Even though your final goal is driving more sales, you may also focus on in-between objectives that eventually contribute to your grand aim. As an example, you may work on increasing your add-to-cart conversions or reducing abandonment cart rates.

In the Shopify dashboard, you can monitor your conversion statistics. However, to get in more details about your user behavior you need additional tools. Our ecommerce CRO services include tracking conversions through Shopify integration with third-party analytics tools.

What is Conversion Rate Optimization for Shopify

Signs that you need Shopify CRO services

You get a lot of traffic but it doesn't convert into sales
Sign-up and add-to-cart conversions are below industry benchmarks
You have high bounce rates at some touchpoints
Cart abandonment rates are above the industry average
Your customers give negative feedback about the buying process
People are spending less than a minute on your website

Start with these pages to boost conversions

Homepage

The main page drives the most traffic to your website and communicates your brand’s key message. We implement the best UX practices to ensure your homepage is catchy and easy to navigate.

Product page

Many first-time visitors also arrive at a product page when searching for a desired item. We make it simple for your customers to preview the product, ensure fast page load, and add upsell and cross-sell options.

Checkout page

The final step of a buyer’s journey is checkout. Our team minimizes bounces here by eliminating unnecessary elements, adding extra payment options, and including upsell features to increase order amount.

What is a good conversion rate?

Shopify's average conversion rate is around 1.4%, while the most successful Shopify stores get above 3.3%.

Are you struggling to get your conversion rate to the average? Conduct a CRO audit to identify issues preventing users from taking targeted actions and implement Shopify conversion rate optimization tactics.

Are your current conversion rates equal to or above average? Check if you can get more out of your store by keeping up with the market changes and implementing best UX practices.

See what you might lose without a conversion rate optimization agency

Improved conversion rates

With a Shopify CRO agency, you boost conversions step-by-step by building a smooth buyer journey at each key point, which eventually leads to turning more website traffic into sales and long-term business success.

Enhanced user experience

While aiming to optimize conversions, you inevitably improve user experience and website performance. This also impacts user loyalty and satisfaction, turning your customers into your brand advocates.

Customer insights

CRO is about knowing what customers prefer, from home page design to checkout page options. You learn how your audience behaves by conducting tests, which is also a basis for improving marketing campaigns.

Increased customer retention

The more comfortable your customers are with your services, the longer they stay with you. Since CRO strives to create personalized user experiences, you’re more likely to build lasting relationships and improve your ROI.

Cost-efficiency

Instead of raising user acquisition costs, you focus more on converting your existing visitors effectively and maximizing average order value. Once this purpose is achieved, you’re ready to attract additional traffic to scale your business.

Continuous improvements

CRO implies continuous testing and optimization of your website navigation, buying processes, and more. It’s an adaptive approach to building smart marketing strategies and sales funnels based on customer preferences.

Shopify CRO experts who care about your success

CRO specialist is a Shopify CRO expert responsible for the overall CRO process.
UX researcher explores user behavior, conducts A/B testing, and delivers data-based insights.
Shopify developers implement changes into your store’s backend and frontend.
UX/UI designer creates and implements designs that align with user preferences.
QA specialist tests implementations to ensure their functionality and eliminate issues.

Our tech stack for Shopify CRO service

Ahrefs

Optimizely

Google Analytics

ShopifyQL

Hotjar

Clarity

HubSpot

Shopify web pixels

WebPageTest

SimilarWeb

PageSpeed Insights

SEMRush

Google Search Console

OptiMonk

Check out client's success stories

22% conversion rate increase

Shopify Plus development

Understatement

Thanks to our innovative Shopify Plus CRO services and maintenance, the Understatement underwear store boosted its conversion rates by 22%.

2.3% conversion rate increase

Custom Shopify development

Emotcia

DigitalSuits’ efforts in optimizing the Emocia Shopify store contributed to a 25% decrease in the site’s bounce rate and a 2.5% boost in conversion rates.

12% increase in AOV

Shopify retainer

Pattern Brands

Pattern Brand, which specializes in home goods, increased its conversion rate by 14% after we optimized its Shopify store performance and checkout page.

22% increase in AOV

Shopify 2.0 migration

KOIO

By implementing continuous Shopify updates and redesigned elements, we contributed to a 33% increase in site speed and a 22% increase in AOV for the KOIO footwear brand.

How DigitalSuits run Shopify conversion rate optimization

CRO Audit

First, we define your key conversion actions, explore user behavior on priority pages, and identify obstacles to high conversion rates to uncover hidden opportunities for improvement.

Hypothesis development

We develop data-driven hypotheses to define specific changes that will boost your conversions.

A/B testing

Our team validates hypotheses to find winning combinations and make data-informed CRO decisions to drive sales.

Analyzing data

Our Shopify and Shopify Plus CRO agency analyzes the results and identifies key patterns and trends to turn insights into actionable recommendations.

Implementation

Once you approve priority changes based on recommendations, our Shopify developers and designers implement them to enhance user experience.

Iteration and Scaling

We keep refining and scaling CRO strategies based on new data for sustained ecommerce growth.

Discover a diverse range of DigitalSuits’ Shopify services

Shopify retainerShopify retainerShopify app developmentShopify app developmentShopify web developmentShopify web developmentShopify integrationShopify integrationShopify web designShopify web designShopify Plus developmentShopify Plus developmentShopify maintenanceShopify maintenanceShopify headlessShopify headlessHire Shopify developersHire Shopify developers

Frequently asked questions

Why is conversion rate optimization important in ecommerce?

A website well-optimized for conversions is your foundation for turning traffic from different sources, such as Google search, social media, and more, into sales. Without a proven Shopify CRO strategy, you might lose your potential customers at some point in their buyer journey and waste your acquisition budget.

How long does conversion rate optimization take on Shopify?

CRO for Shopify stores isn’t a one-time event since there’s no one solution that works forever. The number of iterations depends on your store's initial condition, its infrastructure and design, and the number of visitors and orders. Contact us to estimate the time needed to optimize your store for conversions.

Do you have CRO strategies to increase my conversion rate?

Our Shopify CRO agency has been helping businesses improve their conversions for over eight years by providing them with strategies that actually work. See our detailed guide on improving Shopify conversions. Contact us and let us show you how we can raise conversions for your Shopify store.

How do you calculate conversion percentage?

To calculate the conversion rate you need to divide the number of conversions (desired actions) by the total number of website visitors and then multiply the quotient by 100%.

Hear from our clients

Laurents Mohr

CEO & Co-founder

,Happyglam

5.0

"They provide good value for money and have kind staff."

The DigitalSuits team stepped in to take over the project from another vendor. The team demonstrated their effective workflow and compliance with industry best practices. As a result of this, the team was able to deliver on their tasks in a timely and professional manner. Now DigitalSuits is building and maintaining our four Shopify stores.

Henna Mehta

Operations Associate

,Askporter

5.0

"DigitalSuits proved themselves to be specialists in their field."

The successful launch of the first demo has generated positive feedback and interest. DigitalSuits seeks constant product improvement through continuous communication and proactive team integration. Their industry expertise contributes to intuitive, efficient project management.

Alexandre Robicquet

CEO & Co-founder

,Crossing Minds

5.0

“We had quite a complicated project, but DigitalSuits managed to lead and support us.”

DigitalSuits integrated Shopify with our APIs and then developed a corresponding app for the Shopify App Store. This project connected all of our services and APIs through a Shopify ecosystem. DigitalSuits has successfully completed the project on time, and we’re planning to begin another one quite soon.

David Olkovetsky

Owner

,Artisan Revere

5.0

"They're extremely focused on making sure results achieve your standards."

We hired DigitalSuits to develop our website in conjunction with our designer. Our goals were to get the site pixel-perfect compared to our designs. DigitalSuits team was able to meet all of the expectations for the project. The company appreciated how well the team took their feedback and was always eager to fix any issues.

Henna Mehta

Operations Associate

,Askporter

5.0

"DigitalSuits proved themselves to be specialists in their field."

Nick Addyman

Chairman

,Laurus Law

5.0

"They quickly grasped what we wanted to do and have designed and delivered solutions to achieve this."

DigitalSuits delivered a robust application from which the client can anticipate significant results. The team was highly motivated and demonstrated real dedication to the project's success. They weren't afraid to dig deeper into the business idea behind the product to implement the best solutions.

Michael Lewis

CEO

,Claim Technology

5.0

“The DigitalSuits team fully devoted themselves to producing a quality final product.”

Their team was responsible for the IT architecture, front- and backend web development work for the platform components, and API implementations. The main app is programmed using Ruby on Rails, and the frontend was developed using React.js. They delivered superior services, assigning only highly-experienced professionals to the project.

Sergei Gusev

Co-founder and CPO

,Scentbird

5.0

"They did everything possible to launch our website on time."

DigitalSuits successfully executed on time, adhering to requirements, and a strict budget. The team's project management was extremely efficient. The team lead, in particular, always maintained a positive attitude and showcased utmost professionalism at all times. They truly went above and beyond.

Takeshi Amano

CEO

,Ikedayama

5.0

"I’m very happy with DigitalSuits."

Internal and external stakeholders have been pleased with DigitalSuits' development skills. The team is capable of pivoting if their strategy doesn't work as expected. They're also open to feedback. Their responsive, talented, and committed approach enables them to establish a fruitful partnership.

Kamran Doorsoun

Head of Marketing

,Janado GmbH

5.0

"The collaboration is insane! All previously discussed topics and promises were kept!"

Despite their situation in Ukraine, DigitalSuits delivered all their promises on time and within budget. Their team showcased consistent professionalism and team spirit. Moreover, they leveraged Figma to present and implement their outputs. Overall, the client was satisfied with their service.

Devin Bethel

CEO

,JP Bathroom Master LLC

5.0

"They pulled the right metrics that we needed.."

The client was delighted with DigitalSuits' end product, which is now instrumental for their daily operations. The team praised their amazing project management and outstanding professionalism throughout the engagement.

Maarten Raaijmakers

Product Manager

,HappySoaps

5.0

"DigitalSuits has come to the rescue in our time of need."

DigitalSuits is able to take on any challenge the client throws at them and present viable solutions. Their team completes projects quickly and efficiently; they’ve met the client’s needs. The partners communicate clearly through several channels, including email, Slack, and regular meetings.

Laurents Mohr

CEO & Co-founder

,Happyglam

5.0

"They provide good value for money and have kind staff."

Henna Mehta

Operations Associate

,Askporter

5.0

"DigitalSuits proved themselves to be specialists in their field."

Alexandre Robicquet

CEO & Co-founder

,Crossing Minds

5.0

“We had quite a complicated project, but DigitalSuits managed to lead and support us.”

David Olkovetsky

Owner

,Artisan Revere

5.0

"They're extremely focused on making sure results achieve your standards."

Check our cases

ShopifyHeadless

Innovative Beauty Company

Explore our comprehensive e-commerce project, a transformative journey for a beauty industry brand, involving Shopify, Shopify Plus, Shopify Hydrogen & Oxygen, Sanity.io integration, and UI/UX enhancements.

Innovative Beauty Company

Shopify

KOIO

DigitalSuits partnered with luxury sneaker brand KOIO to revamp their Shopify Plus website, addressing challenges like header menu malfunctions and app integration issues. The collaboration led to a notable increase in site conversion rate and speed.

KOIO

Shopify

Pattern Brands

Discover how DigitalSuits provides a unique retainer program. It includes enhanced performance and upgrades for the intelligent platform Pattern Brands, resulting in a positive user experience, increased engagement, and higher conversion rates.

Pattern Brands

View all cases