Building an E-commerce Affiliate Tracking App for a SaaS Company
Our client is an Israeli company that provides affiliate tracking for e-commerce platforms, among them such famous brands as Shopify, BigCommerce, WooCommerce, Magento. This affiliate marketing platform allows store owners to track conversions made by customers via an influencer tracking link. It helps businesses to see analytics and conversions in the dashboard. The application has a powerful API and tracking scripts that allow having backend and frontend track of user purchases on the e-commerce site.
As the business needs to scale up quickly, the core tasks were to maintain the system, implement new plugins for different e-commerce platforms and add a security layer to encrypt sensitive data. Secondly, we needed to provide long-term DevOps support and maintenance to keep the application working smoothly.