Korean Skincare Brand

Custom Shopify development and ongoing support with DigitalSuits’ Shopify retainer program for 6 stores of well-known Korean beauty brand

Developing custom Shopify functionality for Korean beauty brand

Location	Berlin, Germany	Cooperation model	Time and material / Dedicated team / Retainer
Industry	Ecommerce, Retail, Beauty and Cosmetics	Partnership period	June 2021 – ongoing retainer program
Improvements plan	Discovery phase, requirements and estimation analysis, new features development, support and maintenance	Team size	3 Shopify developers, Project Manager, UX/UI designer, QA engineer
Technologies	Shopify, Shopify 2.0 Node.js, React.js, JavaScript, HTML, CSS, Liquid, GraphQL API, Rest API, AWS, Webpack, Lambda functions

About the client

An innovative Korean skincare brand was founded in 2020 in Germany. The brand's main aim is to offer a unique approach to beauty. The Korean skincare features exceptional abstract illustrations that celebrate diverse beauty and are depicted across all product packaging. Targeting the European market, the brand strives to bring high-quality Korean products to more people. The brand manages six websites: four for Germany, France, Spain, and Italy, one for the European Union, and one for the UK market.

About the product

The brand’s strategy is a masterclass in eco-friendly innovation. Dedicated to nature and committed to top-notch quality, the company delivers beauty products that are as kind to the environment as they are to people. Their mission shines through as they fuse premier Korean beauty formulas with cutting-edge, eco-conscious techniques. As the brand made its mark in the European market, the DigitalSuits team stepped in with hands-on, expert software solutions to ensure a seamless and thriving expansion.

Challenges overview

An innovative skincare brand sought to integrate several groundbreaking features into the websites that were not available in native Shopify. Our team is well-prepared for this challenge, with extensive experience in custom software development tailored to our clients needs. So, we began turning their vision into reality by enhancing their ecommerce websites through our Shopify retainer program. We started with 35 hours per month and increased it to 80 hours.

Our key focus was on:

Developing a system to integrate discounts linked to charitable donations
Creating custom product bundles
Implementing a referral program
Introducing a skin analyzer tool
Devising a sophisticated discount model for returning customers

Each challenge required our Shopify developers' expertise to deliver tailored solutions that perfectly met our client's needs and enhanced their online presence and customer experience.

Our solution

By implementing several custom solutions, our Shopify experts introduced the client to multi-currency and international payment stores. We mixed with localized content, SEO and customer support in local languages. Our team created robust platforms that met clients' immediate needs and enhanced customer engagement and streamlined operations. What we have done:

Launch of new websites

We developed websites for the French and European markets, smoothly adapting to local habits. This year, we launched a site for the German market, boosting brand presence and sales.

Discounts effectively tied to charitable donations

We implemented a custom discount system, product bundling, a referral program, and an intelligent discount model for returning customers. These efforts drove a significant boost in sales.

Custom product bundles

Our Shopify experts created a dynamic bundling system that gives discounts when customers combine products. It automatically adjusts prices and applies discounts as items are added to the cart.

Referral program

We brought Mention Me to the site, a powerful referral tracking system that makes it easy for customers to refer friends. Plus, we reward successful referrals and offer detailed analytics to monitor the program's success.

AI-based skin analyzer tool

Utilizing machine learning algorithms, we integrated an AI-powered skin tool that analyzes customers' skin conditions and recommends suitable skincare products.

Brilliant discounts for loyal customers

With some top-secret technical know-how, our team created a rule-based discount engine. It customizes offers based on purchase history, previous discounts, and spending frequency.

Result

While DigitalSuits may take some credit, Shopify's capabilities truly lead the way. After rolling out our solutions and venturing into new markets, the Korean beauty and cosmetics brand experienced impressive gains across all areas of their business:

Sales jumped nearly twice: We implemented custom discount system, product bundling, referral program, and smart discount model for returning customers. All these enhancements drove a significant boost in sales.
Next-level customer experience: Our team rolled out an AI skin tool that analyzes images to identify skin characteristics and patterns. Customers now receive personalized product recommendations tailored to their unique skin conditions.
Successful market expansion: Our entry into the French and UK markets led to a surge in sales and brand recognition. The client tapped into a larger customer base and saw significant growth in these regions.
Boosted brand loyalty: Our Shopify experts created a winning mix of personalized discounts, tailored recommendations, and a seamless shopping experience. This boost in customer loyalty led to higher engagement and more repeat purchases.

What our clients say

Alexandre Robicquet

CEO & Co-founder

,Crossing Minds

5.0

“We had quite a complicated project, but DigitalSuits managed to lead and support us.”

DigitalSuits integrated Shopify with our APIs and then developed a corresponding app for the Shopify App Store. This project connected all of our services and APIs through a Shopify ecosystem. DigitalSuits has successfully completed the project on time, and we’re planning to begin another one quite soon.

Laurents Mohr

CEO & Co-founder

,Happyglam

5.0

"They provide good value for money and have kind staff."

The DigitalSuits team stepped in to take over the project from another vendor. The team demonstrated their effective workflow and compliance with industry best practices. As a result of this, the team was able to deliver on their tasks in a timely and professional manner. Now DigitalSuits is building and maintaining our four Shopify stores.

Michael Lewis

CEO

,Claim Technology

5.0

“The DigitalSuits team fully devoted themselves to producing a quality final product.”

Their team was responsible for the IT architecture, front- and backend web development work for the platform components, and API implementations. The main app is programmed using Ruby on Rails, and the frontend was developed using React.js. They delivered superior services, assigning only highly-experienced professionals to the project.

David Olkovetsky

Owner

,Artisan Revere

5.0

"They're extremely focused on making sure results achieve your standards."

We hired DigitalSuits to develop our website in conjunction with our designer. Our goals were to get the site pixel-perfect compared to our designs. DigitalSuits team was able to meet all of the expectations for the project. The company appreciated how well the team took their feedback and was always eager to fix any issues.

Henna Mehta

Operations Associate

,Askporter

5.0

"DigitalSuits proved themselves to be specialists in their field."

The successful launch of the first demo has generated positive feedback and interest. DigitalSuits seeks constant product improvement through continuous communication and proactive team integration. Their industry expertise contributes to intuitive, efficient project management.

Sergei Gusev

Co-founder and CPO

,Scentbird

5.0

"They did everything possible to launch our website on time."

DigitalSuits successfully executed on time, adhering to requirements, and a strict budget. The team's project management was extremely efficient. The team lead, in particular, always maintained a positive attitude and showcased utmost professionalism at all times. They truly went above and beyond.

Nick Addyman

Chairman

,Laurus Law

5.0

"They quickly grasped what we wanted to do and have designed and delivered solutions to achieve this."

DigitalSuits delivered a robust application from which the client can anticipate significant results. The team was highly motivated and demonstrated real dedication to the project's success. They weren't afraid to dig deeper into the business idea behind the product to implement the best solutions.

Maarten Raaijmakers

Product Manager

,HappySoaps

5.0

"DigitalSuits has come to the rescue in our time of need."

DigitalSuits is able to take on any challenge the client throws at them and present viable solutions. Their team completes projects quickly and efficiently; they’ve met the client’s needs. The partners communicate clearly through several channels, including email, Slack, and regular meetings.

Takeshi Amano

CEO

,Ikedayama

5.0

"I’m very happy with DigitalSuits."

Internal and external stakeholders have been pleased with DigitalSuits' development skills. The team is capable of pivoting if their strategy doesn't work as expected. They're also open to feedback. Their responsive, talented, and committed approach enables them to establish a fruitful partnership.

Devin Bethel

CEO

,JP Bathroom Master LLC

5.0

"They pulled the right metrics that we needed.."

The client was delighted with DigitalSuits' end product, which is now instrumental for their daily operations. The team praised their amazing project management and outstanding professionalism throughout the engagement.

Kamran Doorsoun

Head of Marketing

,Janado GmbH

5.0

"The collaboration is insane! All previously discussed topics and promises were kept!"

Despite their situation in Ukraine, DigitalSuits delivered all their promises on time and within budget. Their team showcased consistent professionalism and team spirit. Moreover, they leveraged Figma to present and implement their outputs. Overall, the client was satisfied with their service.

Alexander Koshchits

Business Development Manager

,Azati

5.0

"They're always motivated and a great addition to our current team."

Overall, the provided resources have gelled seamlessly with the internal team, establishing a highly collaborative workflow. What's more, they have a thorough understanding of every task, allowing them to deliver exactly what's needed and offer alternative solutions. They're skilled and driven, too.

Alexandre Robicquet

CEO & Co-founder

,Crossing Minds

5.0

“We had quite a complicated project, but DigitalSuits managed to lead and support us.”

Laurents Mohr

CEO & Co-founder

,Happyglam

5.0

"They provide good value for money and have kind staff."

Michael Lewis

CEO

,Claim Technology

5.0

“The DigitalSuits team fully devoted themselves to producing a quality final product.”

David Olkovetsky

Owner

,Artisan Revere

5.0

"They're extremely focused on making sure results achieve your standards."

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