Shopify has many advantages. We often mention how flexible and innovative this platform is, and that’s not an exaggeration. Shopify integrates with numerous tools and offers advanced personalization. The platform keeps up with trends, rolls out regular updates, and does everything to accommodate its clients’ needs.
Do you need more proof of its credibility? Some of the world’s biggest brands are Shopify clients. Online stores from diverse categories belong here. Brands that use Shopify sell makeup, grocery, clothing, and technology. There are even charity and social initiatives on the list. The flexibility and innovation mentioned above are among the factors enabling this.
Our team has been developing Shopify stores for over eight years. Hardly any of our experts will find it surprising that Shopify is the number-one choice for many successful businesses. In this article, you’ll learn which companies use Shopify. You can use their sites for reference or inspiration.
But more importantly, let’s deconstruct the formula behind this popularity. What makes Shopify a go-for solution? What ideas can your ecommerce business drive from these examples? Our team analyzed some of the biggest brands on Shopify and their ecommerce stores. We highlighted the tips and practices that might be useful for you.
Major companies across industries using Shopify
So, who uses Shopify? This universal ecommerce platform opens advantages for businesses regardless of their niche. Have a look at some well-known companies that chose Shopify for their stores.
Retail and consumer goods
Retail and consumer goods companies include those in fashion, beauty, home goods, and more. Thus, the stores in this category vary not only in Shopify website design.
This store traditionally opens the majority of lists of brands that use Shopify. It’s a huge leading beauty industry player with a wide range of goods such as makeup products, fragrances, body care, and baby care. Kylie Cosmetics has a strong social media presence. The website is a part within its ecosystem embodying its unique aesthetics.
This global beauty retailer also uses Shopify. One of Sephora’s highlights is its dedication to inclusivity and innovation. The company’s online store also reflects this. For example, there are virtual try-on features in addition to customized collections.
Mattel is associated with some iconic toys – in particular, Barbie, Hot Wheels, and Fisher-Price. As you can guess, on their website, users can buy these and other toys for children of all ages. The corporation’s store is intuitive and has a well-thought-out navigation that doesn’t overwhelm users.
Staples is also among the biggest Shopify brands. The leading office supplies, furniture, and technology retailer operates in B2B and B2C sectors. This serves as proof that Shopify can handle large product inventories and function seamlessly. Also, the store combines item and service ordering functionalities on a single website.
The store offers a vibrant collection of home decor items, ranging from furniture and rags to art prints. This company celebrates color, pattern, and plants. It promotes sustainability and supports artisans worldwide. The design of its online store fully reflects these vibes and values.
The company sells luxury bedding at accessible prices. Shoppers can find sheets, comforters, pillows, towels, and other items for their homes here. Brooklinen prioritizes quality materials and customer satisfaction, which includes a generous return policy. The online store has a neat design and is built very intuitively.
Technology and electronics
Now, let’s take a look at some well-known tech companies using Shopify for sales. There are a few names you’ve definitely heard.
Tesla is one of the biggest companies that use Shopify. The brand’s store showcases and sells electric vehicles and renewable energy products. The website uses minimalistic navigation and vibrant, a bit futuristic imagery. It seems that Shopify’s and Tesla’s innovations are a good match.
Fitbit develops smartwatches and activity trackers. These devices monitor heart rate, track steps, provide insights into sleep patterns, and more. Fitbit’s gadgets stand out for their user-friendly design and simplicity, and so does its store.
A smart home technology company offers IoT devices. The product range features various home automation gadgets – security cameras, smart bulbs, locks, and others. The online store has an excellent categorization and very detailed product pages. It also combines item and service-selling functionalities. Users can buy safety plans in addition to devices.
Food and beverage
Our list of Shopify’s biggest customers features some successful food and beverage brands. You can find both small businesses and corporations operating in this niche. Traditionally, we’ll focus on some famous names.
Heinz, best known for its iconic ketchup and a wide range of other sauces and packaged food, is also among the big brands that use Shopify. Heinz’s online store uses colorful imagery, good storytelling, and advanced personalization.
The prestigious Swiss chocolate is also sold via Shopify. Exquisite chocolates, from truffles to pralines, are now available for online ordering. Besides attracting users with visuals, the store features various personalized offers. These include both customized chocolate sets and special pricing for selected items.
Craftmix sells easy-to-use cocktail mix packets. Created for convenience, it provides a large selection of almost-ready drinks. The acquaintance with the store starts with a 20% discount in exchange for an email subscription. Craftmix promotes natural ingredients and health-conscious choices. And it has one of the most beautifully designed stores.
Health and wellness
The next category features some health and wellness companies. This time, the brands aren’t that popular but their business ideas and store implementations are certainly worth attention.
Huel offers meals for busy and health-conscious individuals. The selection includes daily greens, instant foods, powders, ready-to-drink beverages, and other healthy eating options. The website perfectly accommodates a large selection of edibles. Product pages have a unique structure that perfectly matches the company’s specifics.
This business sells flavorful microdrinks and accessories. Microdrinks are small, dissolvable cubes packed with natural fruit and plant extracts. They enhance the taste of water without added sugar or artificial ingredients. It’s a strategy Waterdrop chose to promote hydration. The brand uses vibrant imagery and has a superb product page design.
Hubble sells contact lenses, glasses, and eye care products. Its interesting business model involves subscription contact lens subscriptions and door-to-door delivery. The online store features lots of helpful content, but it doesn’t overwhelm the design. Instead, it adds value and works perfectly with the brand’s imagery.
Success stories and strategies from brands using Shopify
Many factors can define the direction of an ecommerce business strategy. One success story won’t be a perfect example for all. Yet, case studies help comprehend the practical value of Shopify’s features. The stories of Allbirds, Gymshark, and Tineco illustrate how these solutions work.
Allbirds uses Shopify to set up the omnichannel presence
Allbirds is a renowned startup in the fashion and apparel industry. During scaling, it expanded from a website to physical stores. This required a seamless retail experience. Shopify POS facilitated the transition. To be more specific:
- It enabled the unified retail experience across over twenty stores globally.
- Extensive assistant training allowed for multiplying in-store checkout systems and reduced wait times for shoppers.
- The “buy in store, ship to customer” system minimized customer friction.
- POS data improved inventory management and restocking across locations.
Through this, the company managed increased conversions and enhanced customer experience. Moreover, the team improved operational efficiency with Shopify POS.
Gymshark uses Shopify to enable easy scalability
Gymshark is a leading fitness apparel and accessories brand in the UK. It chose Shopify as a solution for international scaling. The company migrated from Adobe Commerce. This allowed them to focus entirely on growing the brand and innovating. Before migration, Gymshark faced several severe technical issues:
- Functionality development took time. By the end of this process, Adobe Commerce struggled to support its performance.
- The online store took a long time to load. Worse, it crashed on Black Friday, a critical date for every retailer. The store was down for eight hours, costing the brand around £100,000.
Replatforming enabled easy scaling and omnichannel presence. The company uses Shopify Scripts, among other things. This tool offers merchants the ability to write their own custom code to optimize and customize the site’s functionality. Hence, Gymshark uses personalization capabilities to the utmost.
Tineco uses Shopify to boost sales
Tineco wraps up today’s list of companies using Shopify. It’s a floor care brand that introduced the concept of "new intelligent cleaning." The company consolidated washing, mopping, and sweeping into a single machine.
Relying only on marketplaces wasn’t enough to take the brand globally. The company needed an independent brand store. They opted for Shopify. The solution included:
- Launching highly customized regional stores. They support sales in different languages and currency options but are technically easy to manage.
- Using the Shopify Da