Lunchbox Packs

Optimizing a Shopify Plus store and updating the Shopify theme to improve speed and performance.

Code unification and adding new features for the Lunchbox store

Location	USA, California	Cooperation model	Retainer
Industry	Ecommerce, Retail, Fashion and apparel	Partnership period	September 2023 – now
Improvements plan	Discovery phase, requirements and estimation analysis, prototyping and designing/MVP release, ongoing support and maintenance	Team size	Project manager, Shopify developer, QA
Technologies	Shopify, Shopify Plus, JavaScript, HTML, Liquid, CSS, SCSS, Webpack

About the client

Lunchbox Packs is a US company focused on providing hydration packs, sling and snack packs, colorful pack skins, lightshow wires, and related accessories to ravers and fans of live events. The company runs a Shopify Plus-based store and leverages social media channels, such as Reddit, YouTube, and Instagram, to attract the target audience and drive sales. Even though the product niche is comparatively narrow, during season peaks such as in the spring and summer months with plenty of live events, the Lunchbox website attracts up to 400,000 visitors.

About the product

The company’s motto is “Peace of mind with every pack,” which refers to the main benefit of the product – protected belongings. In more detail, it means that while having fun on a crowded dance floor, you have all your essentials in a pack with an anti-theft design.

In addition to basic festival packs, you can purchase customizable skins to express your individuality, lightshow wires for easy rummaging at night, and pack upgrades, such as a hydration system to replace your previous one.

The company’s website features a bright product line, a blog with industry-related articles, and a loyalty program page for earning rewards. Recently, with DigitalSuits' help, the company implemented a Builder Pack to let its users create custom bundles.

Challenges overview

In September 2023, the client engaged our services to optimize their store performance, unify the code base for consistency, and keep it up to date. Prior to working with us, they had employed multiple freelance developers for various tasks, which led to disparate code styles.The code was difficult to read and contained a lot of outdated elements. Additionally, they had no company to keep it up to date and ensure it followed best practices.

At the beginning of 2024, we started the implementation of new designs aiming to enhance the store’s visual appeal and add new features to improve user experience and foster engagement.

Our solutions

Store optimization and code refactoring: Since store optimization was our primary focus, we identified and solved existing issues using the best Shopify development practices. We also eliminated the deprecated code, outdated solutions, and unnecessary apps.
Updating the Shopify theme: We identified numerous bugs in the client's Shopify theme during our website optimization efforts. These issues stemmed from excessive add-ons, causing code conflicts. We recommended the Shopify theme modifications that offered more flexibility and effectively eliminated the issues.

Homepage revamp: We created new homepage sections and replaced outdated solutions with improved ones. This included switching from the old slider feature to the swiper to make it easier for mobile users to navigate the store.
Product page upgrade: We created product pages from scratch based on the updated Shopify theme, adding various sets of features at different stages of development. In addition to the client's existing features, we implemented an upsell feature to let customers add skins and lights directly on the product page. As a result, we delivered three PDP versions, enabling the client to change these variations in their dashboard and customize their sets of features for A/B testing.

Implementation of Builder Pack: We created and implemented a new feature - Builder Pack - aimed at improving customer engagement and driving more sales. This feature works as a constructor that allows customers to build their bundles by adding various packs, skins, lights, and upgrades. While adding products to the bundle, you can see how your discounts are growing. These discounts are exclusive to the builder and unavailable in other store sections. From the development perspective, this discount feature is a custom code-based solution.
Header & Footer: We implemented new header and footer designs to improve store performance metrics. The new header and footer functions are more compatible with the overall store’s functionality, which leads to significant improvements in website speed and navigation.

Results

By upgrading the client's Shopify theme and implementing new designs and features, we improved the visual appeal of the website, its performance, and user experience. The client is highly satisfied with the Builder Pack feature since it effectively enhances the company's upsell and cross-sell strategy.

Compared to the previous year, the Lunchbox results have been impressive:

Conversion rates increased by 15%
Site performance improved by 50%

In the near future, we’re also planning to migrate to a new checkout version, implement additional integration options, and replace some apps with better alternatives. The scope of future implementations is expected to speed up the store and improve its performance further.

What our clients say

Alexandre Robicquet

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“We had quite a complicated project, but DigitalSuits managed to lead and support us.”

DigitalSuits integrated Shopify with our APIs and then developed a corresponding app for the Shopify App Store. This project connected all of our services and APIs through a Shopify ecosystem. DigitalSuits has successfully completed the project on time, and we’re planning to begin another one quite soon.

Laurents Mohr

CEO & Co-founder

,Happyglam

5.0

"They provide good value for money and have kind staff."

The DigitalSuits team stepped in to take over the project from another vendor. The team demonstrated their effective workflow and compliance with industry best practices. As a result of this, the team was able to deliver on their tasks in a timely and professional manner. Now DigitalSuits is building and maintaining our four Shopify stores.

Michael Lewis

CEO

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“The DigitalSuits team fully devoted themselves to producing a quality final product.”

Their team was responsible for the IT architecture, front- and backend web development work for the platform components, and API implementations. The main app is programmed using Ruby on Rails, and the frontend was developed using React.js. They delivered superior services, assigning only highly-experienced professionals to the project.

David Olkovetsky

Owner

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"They're extremely focused on making sure results achieve your standards."

We hired DigitalSuits to develop our website in conjunction with our designer. Our goals were to get the site pixel-perfect compared to our designs. DigitalSuits team was able to meet all of the expectations for the project. The company appreciated how well the team took their feedback and was always eager to fix any issues.

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DigitalSuits successfully executed on time, adhering to requirements, and a strict budget. The team's project management was extremely efficient. The team lead, in particular, always maintained a positive attitude and showcased utmost professionalism at all times. They truly went above and beyond.

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Chairman

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"They quickly grasped what we wanted to do and have designed and delivered solutions to achieve this."

DigitalSuits delivered a robust application from which the client can anticipate significant results. The team was highly motivated and demonstrated real dedication to the project's success. They weren't afraid to dig deeper into the business idea behind the product to implement the best solutions.

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"DigitalSuits has come to the rescue in our time of need."

DigitalSuits is able to take on any challenge the client throws at them and present viable solutions. Their team completes projects quickly and efficiently; they’ve met the client’s needs. The partners communicate clearly through several channels, including email, Slack, and regular meetings.

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Internal and external stakeholders have been pleased with DigitalSuits' development skills. The team is capable of pivoting if their strategy doesn't work as expected. They're also open to feedback. Their responsive, talented, and committed approach enables them to establish a fruitful partnership.

Devin Bethel

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The client was delighted with DigitalSuits' end product, which is now instrumental for their daily operations. The team praised their amazing project management and outstanding professionalism throughout the engagement.

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Despite their situation in Ukraine, DigitalSuits delivered all their promises on time and within budget. Their team showcased consistent professionalism and team spirit. Moreover, they leveraged Figma to present and implement their outputs. Overall, the client was satisfied with their service.

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Overall, the provided resources have gelled seamlessly with the internal team, establishing a highly collaborative workflow. What's more, they have a thorough understanding of every task, allowing them to deliver exactly what's needed and offer alternative solutions. They're skilled and driven, too.

Alexandre Robicquet

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“We had quite a complicated project, but DigitalSuits managed to lead and support us.”

Laurents Mohr

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"They provide good value for money and have kind staff."

Michael Lewis

CEO

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“The DigitalSuits team fully devoted themselves to producing a quality final product.”

David Olkovetsky

Owner

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"They're extremely focused on making sure results achieve your standards."

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