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HomeCase StudiesMigration from an omnichannel commerce platform to Shopify Plus

Migration from an omnichannel commerce platform to Shopify Plus

E-CommerceRetailMedium-Sized BusinessesSoftware product development

Client

Our client is the UK company that works with retailers from around the globe. They help their customers to rebuild online stores and provide digital transformation to ensure business profitability. We cooperate with them on a few projects as Shopify experts. Now we want to share a success story of migration from an omnichannel commerce platform to Shopify Plus.

Business needs

This project allows us to demonstrate the business needs of the end customer. This is a cycling retailer in the USA with a few offline shops. He wanted to provide a new service for the customers — to get orders in one of the shops even if spare parts were located in a few warehouses or shops. This approach could be implemented by two major things — providing digital transformation and making the migration from an old website to a new one based on Shopify Plus. This platform supports the functionality of receipting purchases in an offline store. At first glance, it was a perfect match for realization.

Technologies

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HTML5/CSS3 are markup languages used to define and structure content on web pages. They are used for modern UI website development.
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JavaScript is a text-based programming language that is used both for the client-side and server-side. It provides web pages with interactive elements engaging users.
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JQuery is a free open-source library that is used for document navigation, DOM elements selection, animation creation, and events handling.
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Shopify Liquid is an open-source template language written in Ruby on Rails. It is a Shopify themes base for loading dynamic content on storefronts.
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Webpack is a tool that compiles JavaScript modules. It generates a file or a few files that run an app, re-run tasks, and track changes.
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Fefoo Rating is an app that helps to create a page with customer reviews.

Solution

We investigated all options of the Shopify Plus feature that we were going to implement. After that, we realized that it would not work correctly if a business had more than one offline store. Our team suggested developing a hybrid solution using JavaScript. As a result, we delivered a stable working checkout page that configures parameters depending on choosing a pickup store. It contained order notes, payment methods, and prices. Website admins saw all needed order information and could organize logistics of delivering parts to one place.

Result

Our team delivered the project on time and within budget. From now on, users are able to receipt their purchases in a store selected while making the order. It saves the shop clients time and money. The business goes digital by getting a practical tool to deliver excellent service for customers.

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The company specializes in selling vegetable and flower seeds, potatoes and onion sets, plants, trees, and shrubs. The company’s history started more than 60 years ago and it has always been successful. The business needs were related to an outdated website design and difficult, labor-intensive process of management (over 6000 items). The client was eager to create a modern website with good usability, marketing features, and an easy-to-use management system.
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Our client is a Swedish B2B company specializing in the implementation of modern technologies to digital communication. The company offered marketing automation services that helped track, analyze, and stimulate purchases. Together, we've developed a public Shopify app for data tracking.
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