Data Tracking Shopify App
Our client is a Swedish B2B company specializing in implementation of modern technologies to digital communication.
The company offered marketing automation services that helped track, analyze, and stimulate purchases. One of its clients had a Shopify-based website and wanted to implement marketing automation service. The reason for that was that Shopify provided a built-in system for processing customer requests upon filling out forms and transferring data to the standard mail generator. Thus, the client didn’t have detailed analytics of customer actions for a while.