Data Tracking Shopify App

Digital transformationE-CommerceRetailSmall Businesses

Client

Our client is a Swedish B2B company specializing in implementation of modern technologies to digital communication.

Business needs

The company offered marketing automation services that helped track, analyze, and stimulate purchases. One of its clients had a Shopify-based website and wanted to implement marketing automation service. The reason for that was that Shopify provided a built-in system for processing customer requests upon filling out forms and transferring data to the standard mail generator. Thus, the client didn’t have detailed analytics of customer actions for a while.

Technologies

Shopify API is a tool that helps developers to receive access to data from an online store. Also, it allows developers to manage the data on the Shopify UI and to create a custom solution or a new integration by using REST or GraphQL queries.

Shopify Polaris s a design system for UI creation that fits with Shopify's backend. It includes guidelines about color combinations, content, and UI components, which help build Shopify app UI efficiently.

NodeJS is an open-source runtime environment used for traditional websites, Shopify plugins development, and back-end API services

ReactJS is a library for UI creation based on the components. It enables the development of responsive UI and single-page applications.

PostgreSQL is an open-source SQL database with wide functionality and adaptable search.

Test Framework Mocha is a solid open-source JavaScript framework on Node.js in the browser that provides asynchronous testing.

Solution

We suggested developing a custom plugin that would resolve two major issues: integration of the Shopify web store with marketing automation service and detailed user tracking. The plugin enabled clients’ data and order tracking at the moment of changing the shopping cart items, shipment details, and further checkout information. Each time the initial order info was changed, the corresponding data was sent to the app and then to an email service for further processing and storage. The solution was developed according to GDPR standards. Both the customer’s and Shopify store data could be erased.

Result

The solution completely met the business needs of consumer behavior analysis and purchase stimulation by automated marketing services. The customer website interaction process was adjusted as well as possible and was fully compliant with the required GDPR security standards.