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Management System for American Outlets


American Outlets is an Israeli company that does cross border selling by connecting resellers, vendors to global customers. The company develops a marketplace to become known worldwide like Amazon. It's an innovative e-commerce platform with support in organizing logistics, enables U.S. vendors to sell their products easily and at lower prices.

Business needs

The marketplace that was developed by our client included a huge number of online shops. The products were grouped into various categories. The main query was the development of a product management system. The system had to display each distributor price for the exact item.


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ReactJS is a library for UI creation based on the components. It enables the development of responsive UI and single-page applications.
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NodeJS is an open-source runtime environment used for traditional websites, Shopify plugins development, and back-end API services
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Jest is a JavaScript framework that is used for creating and running tests. It ensures correct codebase and supports large web applications.
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Material UI is an open-source code that provides optional components for fast web development.
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ElasticSearch is an open-source search and analytics engine for all types of data. We often apply it for fast access to data. A common example of its use is search implementation on booking systems or among a big number of users. It is often used for analytics.
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AWS for hosting and DevOps is the most suitable choice for small and medium-sized enterprises for its compatibility with open-source technologies. AWS provides a lot of useful services to develop and deliver an application as fast as possible.


Our team developed the system based on ElasticSearch, Node.Js, and AWS. It enabled adding and editing the distributors' products, adding tags and categories for every item, and helped to make an integration with the supplier database. Moreover, we developed a system of filter configuration that can be used by clients and an affiliate module for product promotion on the marketplace.


As a result, the client got a scalable platform that was built with top-notch technologies such as the PIM system. It enhanced the quality of information and gave consistency in the product data with real-time updates. It helped to increase user interaction because new products were becoming accessed as fast as possible.

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