American Outlets

Our client, American Outlets, is a U.S. company that offers a customer-centric ecommerce marketplace with a global reach. This innovative enterprise facilitates cross-border selling by bridging the gap between resellers, vendors, and a diverse global customer base. Their mission is to establish a marketplace that rivals industry giants like Amazon. In essence, American Outlets is reshaping the ecommerce landscape by making global commerce accessible and cost-effective for businesses of all sizes.

Developing a product information management & monitoring system for our client's marketplace presented a series of formidable challenges:

• At the beginning of the cooperation, a template for frontend development was provided by the client. However, during the work, our team identified weak points of this template. DigitalSuits specialists completely replaced and reworked the necessary operational things in order to achieve the best result for the stable and high-quality work of the client's marketplace.

• Before the cooperation with DigitalSuits, the client team used ElasticSearch technology as a database. During the work of the DigitalSuits team on the development of the product information management system, our specialists determined that the use of this technology outside of its intended purpose causes a number of problems. However, DigitalSuits managed to adapt quickly and have learned to work with it. As a result, no obstacles related to using ElasticSearch as a database didn't prevent the successful implementation of the client's needs.

The client received a robust and flexible product management & monitoring system that was carefully assembled. We used top-notch technology to make managing product information much easier. This platform allowed for real-time updates, making everything smoother. As a result, user engagement increased because users now have swift and seamless access to various new products.

The application we created allowed the client's team to manage the marketplace product catalog more effectively. Now it gives the possibility of quick and convenient management of the information that the end customer sees. In addition, it provides the ability for the content management team to publish products to different platforms while having one unified version of the product and at the same time to manage these products from one specific place. For example, with the help of this application, we could tell how products should be displayed for the end customer on a specific collection or on the main page of the American Outlets site.

• Increase in Average Order Value (AOV).

• Increase conversion rates thanks to the correct organization of the catalog.

• Integration with the supplier database enhanced supply chain efficiency by saving time and improving data integrity.

• The introduction of a cutting-edge filter configuration system provided greater customization, leading to higher customer satisfaction and increased sales.

• An affiliate module implementation expanded the client's reach, amplified the client's brand presence, and resulted in increased sales and market share.

• The new platform ensured accurate and up-to-date product information, improving user engagement and connecting the client better with their customers.