Innovative Beauty Company

Excelling in beauty retail through the launch of a new Shopify Headless store for a global brand

Building a Shopify Headless website for a global beauty brand

Location	USA	Cooperation model	Outsourcing/Outstaffing
Industry	Ecommerce, Beauty and Cosmetics, Retail	Partnership period	June 2023 – Ongoing development
Improvements plan	Discovery phase, requirements, and estimation analysis, prototyping and designing, MVP release, ongoing support and maintenance	Team size	Product owner, Project manager, Lead software engineer, Full-stack Node.js developer, React.js developer, UI/UX designer
Technologies	Shopify, Shopify Plus, Shopify Hydrogen, Shopify Oxygen, Remix, Node.js, React.js, Tailwind CSS, Sanity.io, HTML, CSS, JavaScript

About the client

Let's introduce our client, a beauty brand with a 135-year history on the market. The brand owners build their businesses around that idea to give women the opportunity to both earn and learn as beauty advisers. That is not only a chance to attain economic freedom and make a career in the beauty industry but also to enhance their own health and beauty with brand products. This philosophy continues to define the company's spirit today. The beauty collections are still full of a diverse range of scientifically tested, clinically proven, and innovative best-selling products for everyday use.

About the product

A DTC store that provides clients with world-class beauty and personal care brand products today encompass highly effective formulas, undergo animal-free testing, and include clean beauty collections that consistently deliver on their promises. Started its journey 75 years ago as a cosmetics manufacturer, today the brand has evolved into a global online ecommerce market with a diverse range of cosmetics and personal care products for every client's needs.

These days, the company has partnered with Korea's premier cosmetics brand, allowing customers to try innovative beauty collections that have become a vital part of people's daily lives. The idea of development a new website emerged as a necessity to rejuvenate the brand and launch a new project. Our team joined the project immediately to build new features and functionalities for the website's best-possible improvements.

Challenge overview

We have provided e-commerce development support and consultations for the brand, and our partner faced some deadline delays on an important project. The manager of the company realized that the project deadlines would not be met. Therefore, he asked to join the project and help complete it within the required timeframe.

The client aimed to build a brand new digital flagship store that delivers the brand identity, boosts conversion, and encourages customers to return again and again. Thus, they needed the assistance of a software developer company specializing in enhancing the website's user interface (UI) and user experience (UX) to meet user expectations and achieve an appealing visual design. Our goal was to ensure that the visual and interactive aspects of the website or application were not only user-friendly but also aesthetically pleasing and functionally efficient. The DigitalSuits development team also needed to integrate the website with e-commerce and SMM channels to create a captivating digital experience that increases conversion and lives long in the memory. It was challenging to have a tight deadline and cooperate with new team members, but we successfully managed the project.

Our solution

Our team at DigitalSuits was excited to implement a range of innovative features on a new website to offer extensive customization options based on the Shopify Hydrogen, Shopify Plus, and Shopify Oxygen frameworks. We advised Shopify solutions in combination with the Saniti.io platform, as they give maximum flexibility for e-commerce development projects due to the great customization options, powerful initiative interfaces, and great distribution features.

We significantly enhance the website's frontend and enable seamless integration of third-party tools to create compelling product descriptions and establish efficient distribution channels. The delivery process now operates seamlessly, eliminating delays that previously impacted the company's operations.

Utilization of the latest technology stack

Employ the latest technology stack to update the frontend of the website.

Integrations

We've integrated Emarsys, Refersion, Validity, Bundles, ShipZip, CyberSource, Skeepers, PowerReviews, and Sanity.io for enhanced functionality and user experience.

Customizable content workspaces

Provide entirely customizable content workspaces for the client's convenience.

Result

The Native Shopify platform now offers capabilities that were once exclusive to headless architectures, and it's important to note that we utilized Shopify Hydrogen, Plus, and Oxygen for this project. Highly customizable on the frontend and supported by an industry-leading backend, these implementations represent a secure, fully hosted solution capable of scaling businesses to any desired location. With Shopify Native's robust features and Sanity.io CMS, we further elevated the customer experience, strengthened marketing capabilities, and optimized delivery processes. Our Shopify experts' work resulted in:

Significantly improved frontend: providing visually appealing and efficient customer services.
Efficient order processing: reducing the time between order placement and fulfillment.
Integrated: streamlined distribution channels that eliminated delays in the delivery process.

Enhanced marketing capabilities: allowing for more effective campaigns and promotions.
Ready for total rebranding: which not only addresses challenges but also contributes to the overall success and growth of the client's business.
Improved customer service: contributing to improved satisfaction and loyalty.

There were no roadblocks on the project, thanks to our team's collaborative efforts toward a common goal to deliver the project on time with optimal outcomes. The strongest testament to our exceptional results is our partner's choice to extend our collaboration and continue receiving technological support for their website from DigitalSuits. This ongoing partnership is a true indicator of the client's satisfaction and commitment to a future together.

What our clients say

Alexandre Robicquet

CEO & Co-founder

,Crossing Minds

5.0

“We had quite a complicated project, but DigitalSuits managed to lead and support us.”

DigitalSuits integrated Shopify with our APIs and then developed a corresponding app for the Shopify App Store. This project connected all of our services and APIs through a Shopify ecosystem. DigitalSuits has successfully completed the project on time, and we’re planning to begin another one quite soon.

Laurents Mohr

CEO & Co-founder

,Happyglam

5.0

"They provide good value for money and have kind staff."

The DigitalSuits team stepped in to take over the project from another vendor. The team demonstrated their effective workflow and compliance with industry best practices. As a result of this, the team was able to deliver on their tasks in a timely and professional manner. Now DigitalSuits is building and maintaining our four Shopify stores.

Michael Lewis

CEO

,Claim Technology

5.0

“The DigitalSuits team fully devoted themselves to producing a quality final product.”

Their team was responsible for the IT architecture, front- and backend web development work for the platform components, and API implementations. The main app is programmed using Ruby on Rails, and the frontend was developed using React.js. They delivered superior services, assigning only highly-experienced professionals to the project.

David Olkovetsky

Owner

,Artisan Revere

5.0

"They're extremely focused on making sure results achieve your standards."

We hired DigitalSuits to develop our website in conjunction with our designer. Our goals were to get the site pixel-perfect compared to our designs. DigitalSuits team was able to meet all of the expectations for the project. The company appreciated how well the team took their feedback and was always eager to fix any issues.

Henna Mehta

Operations Associate

,Askporter

5.0

"DigitalSuits proved themselves to be specialists in their field."

The successful launch of the first demo has generated positive feedback and interest. DigitalSuits seeks constant product improvement through continuous communication and proactive team integration. Their industry expertise contributes to intuitive, efficient project management.

Sergei Gusev

Co-founder and CPO

,Scentbird

5.0

"They did everything possible to launch our website on time."

DigitalSuits successfully executed on time, adhering to requirements, and a strict budget. The team's project management was extremely efficient. The team lead, in particular, always maintained a positive attitude and showcased utmost professionalism at all times. They truly went above and beyond.

Nick Addyman

Chairman

,Laurus Law

5.0

"They quickly grasped what we wanted to do and have designed and delivered solutions to achieve this."

DigitalSuits delivered a robust application from which the client can anticipate significant results. The team was highly motivated and demonstrated real dedication to the project's success. They weren't afraid to dig deeper into the business idea behind the product to implement the best solutions.

Maarten Raaijmakers

Product Manager

,HappySoaps

5.0

"DigitalSuits has come to the rescue in our time of need."

DigitalSuits is able to take on any challenge the client throws at them and present viable solutions. Their team completes projects quickly and efficiently; they’ve met the client’s needs. The partners communicate clearly through several channels, including email, Slack, and regular meetings.

Takeshi Amano

CEO

,Ikedayama

5.0

"I’m very happy with DigitalSuits."

Internal and external stakeholders have been pleased with DigitalSuits' development skills. The team is capable of pivoting if their strategy doesn't work as expected. They're also open to feedback. Their responsive, talented, and committed approach enables them to establish a fruitful partnership.

Devin Bethel

CEO

,JP Bathroom Master LLC

5.0

"They pulled the right metrics that we needed.."

The client was delighted with DigitalSuits' end product, which is now instrumental for their daily operations. The team praised their amazing project management and outstanding professionalism throughout the engagement.

Kamran Doorsoun

Head of Marketing

,Janado GmbH

5.0

"The collaboration is insane! All previously discussed topics and promises were kept!"

Despite their situation in Ukraine, DigitalSuits delivered all their promises on time and within budget. Their team showcased consistent professionalism and team spirit. Moreover, they leveraged Figma to present and implement their outputs. Overall, the client was satisfied with their service.

Alexander Koshchits

Business Development Manager

,Azati

5.0

"They're always motivated and a great addition to our current team."

Overall, the provided resources have gelled seamlessly with the internal team, establishing a highly collaborative workflow. What's more, they have a thorough understanding of every task, allowing them to deliver exactly what's needed and offer alternative solutions. They're skilled and driven, too.

Alexandre Robicquet

CEO & Co-founder

,Crossing Minds

5.0

“We had quite a complicated project, but DigitalSuits managed to lead and support us.”

Laurents Mohr

CEO & Co-founder

,Happyglam

5.0

"They provide good value for money and have kind staff."

Michael Lewis

CEO

,Claim Technology

5.0

“The DigitalSuits team fully devoted themselves to producing a quality final product.”

David Olkovetsky

Owner

,Artisan Revere

5.0

"They're extremely focused on making sure results achieve your standards."

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