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Building the Effective UI/UX Design for Vit Health

Building the Effective UI/UX Design for Vit Health

Client

Vit Health is a small private American vitamins and supplements manufacturer. They have recently started their way, so they needed a powerful website to introduce new products to customers, improve visibility and brand awareness, and deliver an industry-leading digital experience. We developed and designed the UI/UX for a brand-new Shopify store from the ground up to meet their business goals.

Business needs

The client needed to create a rich brand experience and design a store with high-quality images to support the brand line. The overall Shopify store development took 2.5 months to finish, the UI/UX design stage took a month.

Vit Health needed a subscription service to strengthen customer relationships with extra touchpoints and marketing opportunities. We advised implementing Recharge Subscriptions as it’s a powerful tool that helps businesses engage with customers, build loyalty, and, ultimately, improve sales. It was a workable solution for the client, as it helped achieve business goals and took little time to set up.

Technologies

Technologies
HTML5/CSS3 are markup languages used to define and structure content on web pages. They are used for modern UI website development.
Technologies
JavaScript is a text-based programming language that is used both for the client-side and server-side. It provides web pages with interactive elements engaging users.
Technologies
Liquid is a software release methodology providing quick push upgrades to apps or online systems several times a day. It is based on a direct connection to the end product.
Technologies
Webpack is a tool that compiles JavaScript modules. It generates a file or a few files that run an app, re-run tasks, and track changes.

Solution

UI/UX design became a cornerstone of this project. We offered a bold UI with minimalism aesthetics to attract a target audience that appreciates simple navigation, quick access to online products, and an appealing UI.

Next, we implemented Recharge, a tool for recurring orders, billing, and payment management to maintain the revenue stream through customers' subscription management.

Result

Returning customers make the most profits. We helped Vit Health achieve high returning rates with a sleek UI/UX design that increases brand visibility, encourages users to spend more time on the website and become loyal clients that return for more. In addition, with the new subscription service, the company can give shoppers more shopping options. Now Vit Health reaps the benefits of a revamped website and has successfully and timely launched a new brand line.

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