Client
Sanctuary is a US-based beauty startup. It is a perfume manufacturer with different varieties of fragrances named after animal species. The mission of the company is not only to achieve business success but also to protect threatened animal species. After you buy a perfume with the name of an endangered animal, the company donates 20 % of every purchase to the protection of the fragrances’ namesake.
Business needs
The main client objective was to create a website that will help to achieve two primary goals — amazing customer experience and the ability to donate money to charity funds. With the new website, visitors could easily buy perfumes, learn about the product and leave feedback. In turn, Sanctuary could attract audience’s attention to global environmental issues, extend the product sales network, and raise significant funds for animal protection.