American Outlets
The marketplace that was developed by our client included a huge number of online shops. The products were grouped into various categories. The main query was the development of a product information management system. The system had to display each distributor's price for the exact item.
Data Tracking Shopify App
Public Shopify app development for real-time client data and order tracking during cart updates, shipping, and checkout
Client & Business needs
Our client is a Swedish B2B company specializing in implementation of modern technologies to digital communication.
The company offered marketing automation services that helped track, analyze, and stimulate purchases. One of its clients had a Shopify-based website and wanted to implement marketing automation service. The reason for that was that Shopify provided a built-in system for processing customer requests upon filling out forms and transferring data to the standard mail generator. Thus, the client didn’t have detailed analytics of customer actions for a while.
Solution
Our Shopify developers suggested developing a custom plugin that would resolve two major issues: integration of the Shopify web store with marketing automation service and detailed user tracking. The plugin enabled clients’ data and order tracking at the moment of changing the shopping cart items, shipment details, and further checkout information. Each time the initial order info was changed, the corresponding data was sent to the app and then to an email service for further processing and storage. The solution was developed according to GDPR standards. Both the customer’s and Shopify store data could be erased.
Result
The solution completely met the business needs of consumer behavior analysis and purchase stimulation by automated marketing services. The customer website interaction process was adjusted as well as possible and was fully compliant with the required GDPR security standards.
Other success stories
Shopify Pre-Order Plugin
A Norwegian agency that helps clients develop e-commerce solutions, asked us to join one of their projects. The aim was to resolve a few issues for a retail industry customer. We created a public Shopify app that allows customers to create pre-orders for items that aren't currently in stock.
OURA
The client had a typical Shopify website that did not meet new business needs. The primary requirement was content management for detailed product descriptions, including video and photo content, SEO for effective website promotion in Search systems, and redesign to improve UI/UX. We focused on these custom features.