Data Tracking Shopify App


Our client is a Swedish B2B company specializing in implementation of modern technologies to digital communication.

Business Needs

The company offered marketing automation services that helped track, analyze, and stimulate purchases. One of its clients had a Shopify-based website and wanted to implement marketing automation service. The reason for that was that Shopify provided a built-in system for processing customer requests upon filling out forms and transferring data to the standard mail generator. Thus, the client didn’t have detailed analytics of customer actions for a while.