Top 10 Shopify Omnichannel Apps

Omnichannel commerce implies an integrative way of mixing sales, marketing, and support channels, to provide customers with personalized and seamless experiences. In regards to sales and marketing, going omnichannel means merging social media, email, SMS, online ads, and more into an integrated marketing strategy for creating a unified shoppings experience across all touch points.

Approaching your marketing efforts this way increases customer retention and lifetime value, makes shopping convenient for cross-platform users, boosts brand awareness and loyalty, and ultimately drives more sales. As for customer services, the omnichannel approach implies delivering consistent customer support across all your channels, be it Instagram, WhatsApp, or any other.

What are the tools for implementing omnichannel commerce in your business? Here, we explore the most popular omnichannel apps for Shopify that may help you in this journey. As an alternative way to go omnichannel, we also recommend considering custom Shopify app development. We’ll discuss its benefits at the end of this article.

Best Shopify omnichannel apps available in the Shopify Store

If you have browsed through the Shopify store to install must-have Shopify apps, you might have noticed that the apps are listed in various categories. To make it easier for you to navigate through our list of top Shopify omnichannel apps, we’ve sorted them based on their purpose in the following order:

• Retail
• Chat and Support ticket management
• Email marketing and SMS marketing
• Email marketing and Email capture
• Loyalty and rewards and Popups
• Marketing analytics and Sales analytics
• Marketing analytics and Advertising

You can also use these categories to find alternatives to the apps we describe next.

#1 Shopify POS

• Vendor: Shopify

• App categories: Retail

• Description: Point of Sale (or POS) is an app created by Shopify developers to manage your online and offline store in a single place. It includes all the essential features for making sales, tracking performance, and managing customer profiles, product details, and inventory. Its local pickup and delivery feature allows customers to choose where to pick up their online orders.

• Key features:

1. Local pickup
2. Email carts
3. Returns & exchanges
4. Inventory management
5. Retail checkout

• Customer review:

• Price: Shopify POS provides two plans – Shopify POS Lite, which is free, and Shopify POS Pro, which charges $89/month per location. Shopify POS Lite is included in all Shopify plans and intended for selling at popups, markets, and fairs. Shopify POS Pro comes with a 14-day free trial and best suits brick-and-mortar stores.

#2 Willdesk

• Vendor: Channelwill

• App categories: Chat, Support ticket management

• Description: Willdesk's app combines a full range of tools for omnichannel customer support. It provides a supporting features along with order tracking that doesn’t require installing additional tracking apps. The app works with Shopify Flow, Klavyio, Mailchimp, and other apps, helping to streamline your store operations.

• Key features:

1. Order tracking
2. FAQ page
3. Help center
4. Ticketing system
5. Multi-store integration
6. Parcel panel

• Customer review:

• Price: The app includes a Free plan with 20 conversations and a free 7-day trial for each paid plan. Paid plans are Starter ($16,90/month for 100 conversations), Basic ($29,90/month for 300 conversations), and Pro ($89,90/month for 1,000 conversations).

#3 Gorgias

• Vendor: Gorgias Inc.

• App categories: Chat, Support ticket management

• Description: Gorgias is a customer services platform that allows you to manage all support channels, such as email, Instagram, TikTok, and more, from a single box. Customer data is pulled from Shopify here, so you can see all the relevant information for your interactions and edit, refund, duplicate, and cancel orders right away. The app also includes AI-powered ticket management for fast responses and integrates with over 100 apps.

• Key features:

1. Order management
2. AI-powered ticketing system
3. Single inbox for multiple channels
4. Revenue statistics
5. Responsive 24/7 support

• Customer review:

• Price: Gorgias provides a 7-day trial period for testing its features. Its Starter plan requires $10/month for three customer support agents and 50 tickets. If you need a plan for unlimited support agents, choose from three other plans: Basic ($60/month for 300 tickets), Pro ($360/month for 2,000 tickets), and Advanced ($900/month) for 5,000 tickets).

#4 Avada Email Marketing

• Vendor: Avada

• App categories: Email marketing, SMS marketing

• Description: The Avada Email Marketing app lets you follow up and convert your potential customers via email, SMS, push notifications, and WhatsApp. It includes automation workflows for abandoned carts, popups and forms for capturing leads, and newsletter campaigns for lead nurturing. Plus, it provides personalization through segmenting contacts, product recommendations, and order creation SMS.

• Key features:

1. Automation workflows
2. Newsletter campaigns
3. Popups & forms
4. Pre-made templates
5. Personalization

• Customer review:

• Price: Avada provides a Free plan for sending up to 12,000 emails to a maximum of 500 contacts. As your contact base outgrows the limits of the Free plan, you can upgrade to the Pro plan for $16/month, and after your contact list exceeds 2,500 items, enjoy the Advanced plan for $47/month.

#5 Klaviyo Email Marketing

• Vendor: Klaviyo

• App categories: Email marketing, SMS marketing

• Description: Klaviyo is a powerful tool for email marketing and SMS campaigns, allowing over 350 integrations. It includes email and automation templates, such as Abandoned Cart, Cross-sell Emails, Price-Drop Emails, and more. With this app, you can create segments and triggers to target your customers with the right message. In addition, it features AI-generation and A/B testing tools.

• Key features:

1. Automation
2. Email templates
3. Over 350 integrations
4. A/B testing
5. AI-tools
6. Analytics
7. Segmentation

• Customer review:

• Price: You can start with a Free plan for up to 250 contacts and 150 SMS/MMS credits. If you need more text messages, upgrade to the SMS plan for $15/month, which includes up to 1,250 SMS/MMS credits. If you’re more into email marketing, start with the Email plan for $20/month, which includes up to 500 contacts.

#6 Flowio

• Vendor: Flowio

• App categories: Email marketing, Email capture

• Description: The Flowio app is an all-in-one marketing solution that includes pop-up templates for growing email subscriptions, tools for running email and SMS campaigns, and marketing automation for auto-sending emails, SMS, and chat. It also provides a contact list that syncs with Google Ads and Live Chat to engage and support your customers.

• Key features:

1. Popups
2. Email/SMS campaigns
3. Marketing automation
4. Live chat
5. Segmentation
6. Analytics
7. SMS capture list

• Customer review:

• Price: Flowio is free to install. It also has a Free plan with 1,500 impressions/month and 1,000 emails/month. With its Advanced plan, you’re supposed to pay $9/month for 5,000 impressions and 4,000 emails.

#7 Omnisend

• Vendor: Omnisend

• App categories: Email marketing, Email capture

• Description: The Omnisend app allows users to easily create and send newsletters, email, and SMS campaigns. It includes ready-made templates, popups, sign-up forms for capturing leads, and automated workflows for abandoned cart recovery and welcome newsletters.

• Key features:

1. Pop-up and sign-up forms
2. Email/SMS campaigns
3. Email templates
4. A/B testing
5. AI-generation
6. Automation

• Customer review:

• Price: The app is free to install and includes a free plan limited to 250 contacts, 500 emails, and 60 global SMS. For up to 500 contacts, you can leverage the Standard plan with 6,000 emails and 60 global SMS. It costs $16/month. If you need more (up to 2,500 contacts), upgrade to Pro for $59/month.

#8 Smile: Loyalty & Rewards

• Vendor: Smile.io

• App categories: Loyalty and rewards, Popups

• Description: Smile.io is all about turning your first-time customers into loyal customers by implementing loyalty programs in your business. Among its core features are VIP rewards, loyalty, and referral programs. You can choose various reward types: coupons, discounts, donations, free shipping, free products, and more. It can be easily integrated with any app like Shopify POS, allowing you to provide omnichannel rewards.

• Key features:

1. Reward, referral, and VIP tier programs
2. Popups
3. Auto-translate
4. Integrations
5. Analytics
6. Data export

• Customer review:

• Price: The app is free for up to 200 monthly orders. To get more, you need to upgrade to one of the paid plans: Starter ($49/month for up to 500 orders), Growth ($199/month for up to 2,500 orders), or Plus ($999/month for up to 7,500 orders).

#9 Polar Analytics

• Vendor: Polar Analytics

• App categories: Marketing analytics, Sales analytics

• Description: Polar Analytics centralizes all your data in one place to help you make informed decisions regarding your marketing efforts and sales strategy. You can integrate the app with Shopify, Amazon, Google, Klaviyo, TikTok, Meta, and more to get real-time insights. The service includes a pre-loaded metrics library to simplify receiving reports.

• Key features:

1. One-click integration
2. Custom KPI dashboards
3. Real-time alerts
4. Omnichannel reporting

• Customer review:

• Price: You can use Polar Analytics for free for seven trial days. After this period, you have to choose between Analyze ($300/month), Analyze&Rich ($450/month), or the Enterprise plan (customized pricing for high-volume brands).

#10 Attribuly Marketing Analytics

• Vendor: Attribuly

• App categories: Marketing analytics, Advertising

• Description: Attribuly Marketing Analytics app tracks conversions through all your channels, such as Facebook, Google, LinkedIn, Pinterest, and others, allowing you to build a better sales funnel. For upgrading your tracking even further, you can add attributes to your ads, social media, SEO organic, affiliates, influencers, Facebook Shop, and POS. To better understand your audience, you can create segments based on completed ad interactions and behavioral and demographic data.

• Key features:

1. Centralized dashboard
2. Segmentation
3. Over 10 integrations
4. Advanced tracking

• Customer review:

• Price: Attribuly has a Free plan with $200 monthly tracked revenue. You can upgrade to the Starter plan for $49/month with $5,000 tracked revenue, the Pro plan for $249/month with $100K tracked revenue, or the Enterprise plan for $12,000 per year.

Benefits of Shopify omnichannel custom apps and extensions

Even though best Shopify omnichannel apps are easy to install and implement, they may cause performance issues. Plus, they are not always the best fit for your current functionality. Public Shopify apps are developed for a vast audience, so they cannot suit every store perfectly. You may leverage custom app functionality to keep your website performance at the highest level and implement tailor-made omnichannel features. Custom apps are designed specifically for your store, and you can use their flexibility to fit them precisely into your business logic.

Here are some further advantages of custom apps:

• Enhanced user experience: Custom apps allow you to build journeys just right for your audience since you run custom app development based on your customer behavioral patterns.
• Security and compliance: Since you have more control over a custom app, you can fill in all the security gaps by applying sophisticated encryption methods or using biometric checks for enhanced authentication.
• Cost-effectiveness: Purchasing a public app subscription is more affordable than starting a custom app development. However, a custom app pays off in the long run since it doesn’t require monthly expenses after it's developed and set up. Plus, it solves your business problems more quickly and efficiently and contributes to getting higher conversion rates and, eventually, sales.

To start developing a custom app for omnichannel marketing and customer support or empower your project through Shopify app extension development, get in touch with the DigitalSuits team. We have a proven track record in these fields. Check out some of DigitalSuits’ previous works to get an insight into the Shopify store and app development based on real cases.

Conclusions

To sum up, let’s recall all the described Shopify apps and solutions for omnichannel commerce:

• Shopify POS – for unified management of your online and in-store
• Willdesk – for consistently supporting your customers wherever they are
• Gorgias – for working with all the customer requests from one place
• Avada Email Marketing – for converting leads through emails, SMS, and WhatsApp
• Klaviyo Email Marketing – for email marketing and SMS campaigns
• Flowio – for capturing and following up on your leads through emails
• Omnisend forms – for building contact lists and sending emails
• Smile.io – for rewarding your customers and improving your LTV
• Polar Analytics – for marketing and sales analysis
• Attribuly – for tracking conversions through any channel
• Custom app development – for building an app that fits you precisely

If you have any questions, don’t hesitate to contact the DigitalSuits team. We’re happy to assist and guide you through Shopify app development and implementation.

Frequently asked questions

What’s the difference between omnichannel and multichannel?

The main difference between these two approaches is in their primary focus. Multichannel puts a product at the center, promoting it through multiple channels, while omnichannel prioritizes the customer, ensuring a personalized experience through more than one channel. Learn more about the omnichannel Shopify experience.

What is an omnichannel shopping example?

A beauty subscription service, Boxycharm, built its omnichannel customer service strategy on integrating multiple services. They connected a third-party app for answering Instagram messages with their customer support system and data warehouse to instantly satisfy customer requests coming from multiple sources.

How long does it take to create a custom omnichannel Shopify app?

Building a simple app with basic functionality can take up to a few weeks, while if you’re looking for a more complex solution, it may take a few months or more. Contact us to estimate your project scope and final timelines.