About the project

As a Social Media Specialist, you will play a key role in developing and executing content strategies across LinkedIn (both company and personal accounts) and Twitter (company account). Your goal will be to enhance brand presence, create engaging content, and engage with potential leads through comments. You will also work closely with the marketing and sales teams to ensure that our LinkedIn and Twitter efforts are aligned with our overall marketing & sales goals.

Requirements

Proven experience managing LinkedIn with a focus on B2B lead generation
Previous experience in an IT service company is highly desirable
Strong understanding of LinkedIn analytics and trends
Excellent communication skills, both written and verbal (English B2+)
Ability to create visually engaging content
Bachelor's degree in Marketing, Business, or a related field

Personal Skills

Excellent research, organizational, and time management
Strong listening and communication skills
Creative thinking and strong problem-solving skills
Ability to work both independently and within a team
Enjoy writing text copies
Thoroughness and accuracy
Ability to meet deadlines

Responsibilities

LinkedIn (Company + Personal Profiles)

Create and implement a LinkedIn content strategy that aligns with company goals and outbound campaigns
Write engaging posts for company and executive profiles, integrating visuals when needed
Support the personal branding on LinkedIn by creating professional content, monitoring engagement, and interacting with the audience
Actively participate in relevant LinkedIn groups, engage with the audience through comments and posts, and foster relationships to expand the company's online presence
Drive engagement and generate new ideas by analyzing top influencers and competitors
Follow and engage with our ICPs via posts and comments
Track and analyze key LinkedIn metrics, providing reports and insights for improvement when necessary

Twitter (Company Profile)

Manage the company’s Twitter profile, establish a clear and engaging brand voice, and track growth indicators
Create and implement a Twitter content strategy, creating engaging tweets
Respond to mentions, direct messages, and comments, creating a vibrant and positive community
Use Twitter analytics tools to assess performance and make data-driven adjustments to strategy