About the project

We are looking for a Content Marketing Specialist to join our marketing team.

At DigitalSuits, we focus on an inbound marketing strategy to build a strong company brand in the target markets. A key area of growth is content marketing – creating unique, valuable content for potential customers. You'll be at the forefront of our marketing strategy, crafting original content and contributing to engaging with our audience and growing the subscriber base.

Our ideal candidate has 2+ years of experience in creating and distributing content across various channels. If you enjoy writing clear, engaging copy and have proven experience in ecommerce and IT-related topics, we would be happy to talk to you!

Requirements

At least 2 years of experience as a Content Writer or similar role
Strong understanding of IT content marketing
Proven English writing and verbal skills – B2/C1
Content writing skills: engaging, lead-generating content, clear text, clear structure
Hands-on experience creating content for different purposes and of different types – primarily blog articles and website pages. Experience creating other content types such as newsletters, ebooks, etc., would be a plus.
A portfolio of published works
Compelling writing style, voice, and tone
Deep understanding of requirements for writing blog articles and website landing pages
Experience in writing content on ecommerce and IT-related topics, along with a good understanding of the industry in general
Ability to write technical pieces of content and conduct short information-gathering interviews with developers or other team members
Ability to simplify complex concepts using clear language
Experience doing research using multiple sources
Proficiency in using AI/LLMs (e.g., ChatGPT) for information analysis and content creation
Familiarity with content management systems
Understanding of best SEO practices

Responsibilities

Create content for a variety of platforms, including the company’s blog, corporate website, and social media сhannels
Research and write various content types (blog articles, website pages, newsletters, social media posts, ebooks, etc.) with a clear structure that educates our potential customers and offers valuable insights for informed decision-making
Offer ideas and find references for visuals to strengthen the copy
Ensure that SEO strategies are effectively implemented
Conduct short interviews with developers or other company team members to gather information for articles or case studies
Distribute content across all necessary channels (blog, corporate website, and social media)
Coordinate with other team members to ensure timely content delivery
Update and improve our existing content to make it on-brand, SEO-friendly, and up-to-date
Stay current with content trends, consumer preferences, and technological advancements
Offer ideas to grow the blog audience and improve content performance

Will be a plus

Experience with Hubspot
Experience with Ahrefs or similar tools
Basic knowledge of email marketing (corporate emails and newsletters creation)
Experience with SMM and PR tools
Understanding of customer journey map, lead-generation processes, and sales funnels