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Content Marketing Specialist
About the project
We are looking for a Content Marketing Specialist to join our marketing team.
At DigitalSuits, we focus on an inbound marketing strategy to build a strong company brand in the target markets. A key area of growth is content marketing – creating unique, valuable content for potential customers. You'll be at the forefront of our marketing strategy, crafting original content and contributing to engaging with our audience and growing the subscriber base.
Our ideal candidate has 2+ years of experience in creating and distributing content across various channels. If you enjoy writing clear, engaging copy and have proven experience in ecommerce and IT-related topics, we would be happy to talk to you!
Requirements
- At least 2 years of experience as a Content Writer or similar role
- Strong understanding of IT content marketing
- Proven English writing and verbal skills – B2/C1
- Content writing skills: engaging, lead-generating content, clear text, clear structure
- Hands-on experience creating content for different purposes and of different types – primarily blog articles and website pages. Experience creating other content types such as newsletters, ebooks, etc., would be a plus.
- A portfolio of published works
- Compelling writing style, voice, and tone
- Deep understanding of requirements for writing blog articles and website landing pages
- Experience in writing content on ecommerce and IT-related topics, along with a good understanding of the industry in general
- Ability to write technical pieces of content and conduct short information-gathering interviews with developers or other team members
- Ability to simplify complex concepts using clear language
- Experience doing research using multiple sources
- Proficiency in using AI/LLMs (e.g., ChatGPT) for information analysis and content creation
- Familiarity with content management systems
- Understanding of best SEO practices
Responsibilities
- Create content for a variety of platforms, including the company’s blog, corporate website, and social media сhannels
- Research and write various content types (blog articles, website pages, newsletters, social media posts, ebooks, etc.) with a clear structure that educates our potential customers and offers valuable insights for informed decision-making
- Offer ideas and find references for visuals to strengthen the copy
- Ensure that SEO strategies are effectively implemented
- Conduct short interviews with developers or other company team members to gather information for articles or case studies
- Distribute content across all necessary channels (blog, corporate website, and social media)
- Coordinate with other team members to ensure timely content delivery
- Update and improve our existing content to make it on-brand, SEO-friendly, and up-to-date
- Stay current with content trends, consumer preferences, and technological advancements
- Offer ideas to grow the blog audience and improve content performance
Will be a plus
- Experience with Hubspot
- Experience with Ahrefs or similar tools
- Basic knowledge of email marketing (corporate emails and newsletters creation)
- Experience with SMM and PR tools
- Understanding of customer journey map, lead-generation processes, and sales funnels
Personal skill set
- Strong research skills and an editorial mindset
- Passionate about writing
- Ability to meet deadlines
- Thoroughness and accuracy
- Work independence without micromanagement
- Time management skills
- Good team player
- Proactive with a positive attitude
- Strong communication skills
- Quick learner
- Committed to delivering high-quality solutions
